Doreen Bloch, Caitlin Collins, Rachel Goodwin

Doreen Bloch is the Co-Founder and Executive Director of the Makeup Museum. With over a decade of experience in the beauty industry, Doreen is also the Founder & CEO of Poshly Inc., the beauty data company honored with Fast Company’s Top 10 Most Innovative Big Data Companies 2015, InStyle Magazine’s “Best of the Web” and L’Oreal’s NEXT Generation Award. Doreen is one of the Forbes “30 Under 30” CEOs in 2016, Inc.’s “30 Under 30” CEOs in 2015 and a member of the Young Entrepreneur Council. Doreen’s work is regularly featured by media such as WSJ, The New York Times, Teen Vogue, Inc., Forbes, CEW, Fortune & more.

Instagram: @DoreenBloch 


Caitlin Collins, Co-founder of Makeup Museum, Owner of CaLaCo, Beauty Brand Marketer and Lifestyle & Beauty Writer. With a passion for writing and visual story-telling, Caitlin Collins has worked in content and digital strategy roles for over twelve years. While her experience extends to both The Wall Street Journal and MassMutual, eventually her love of all things beauty narrowed her focus. Caitlin’s beauty specific career began with five years at L’Oreal, including two years as the Editorial Director of In early 2016, Caitlin left corporate America to start her own consulting business, CaLaCo, focusing on creating meaningful and impactful content for beauty industry clients. She has lead content and social media efforts for a variety of skincare and cosmetics brands. Caitlin is also a freelance writer covering beauty, fashion, home décor, and wellness. Outside of work, Caitlin enjoys spending time with her family, as well as reading, cooking, and gardening.

Instagram: @cklcollins


Mixing rock and roll with world-class sophistication, makeup artist Rachel Goodwin’s vision is impressive and diverse. Her unique perspective has catapulted her to the forefront of the industry as one of the most requested artists of our time.During the ten years Rachel worked as a CHANEL Celebrity Makeup Artist, Rachel’s keen eye caught the attention of many actresses including Emma Stone, January Jones, Brie Larson, Jennifer Lawrence, and Renee Zellweger all of whom quickly became dedicated clientele. Her work has been featured in top publications such as Vogue, V Magazine and ELLE, with photographers like Craig McDean, Cedric Buchet, Carter Smith and Ben Hassett calling on her unparalleled talent for their biggest shoots. Moving to New York City to pursue her dream, Rachel began working with some of the industry’s best: James Kaliardos, Mark Carrasquillo, and Linda Cantello. She gained a dedicated following in editorial, print advertising and the music industry, which then led her to Los Angeles, where her expressive and visionary work has flourished ever since.

Instagram: @rachelgoodwinmakeup