Alisha Gallagher & Victor Casale

Alisha began her career as a makeup artist at Laura Mercier where she honed her skills working under Laura.  It was there that she also learned brand building and product, eventually becoming Vice President of Sales for Sephora, and has since had her hands in multiple disciplines across sales, marketing, and product development. In 2012 Alisha joined Cover FX as SVP of Global Sales and it was there that she began working in the clean and vegan beauty space. In 2020 Alisha and a team of industry veterans co-founded MOB Beauty which they launched in 2021 with a mission to offer pro-quality, clean and vegan color cosmetics in refillable and sustainable packaging solutions. Alisha currently serves as the CBO of MOB Beauty.

 

Victor began his career as Chief Chemist and Managing Director at MAC Cosmetics, Ltd. from the brand’s inception in 1984.  At MAC he gained a reputation as a world-renowned product innovator known for formulating industry icons such as Studio Fix and a portfolio of pro-quality products used by make-up artists worldwide.  In 2000, Victor co-founded Cover FX and supported the development of the brand as Chief Innovation Officer where he was an early pioneer in the vegan and clean beauty movement and created products free from irritants and ingredients that could be potentially harmful. In 2020, Victor and a team of industry veterans co-founded MOB Beauty which they launched in 2021 with a mission to offer pro-quality, clean and vegan color cosmetics in refillable and sustainable packaging solutions. Victor currently serves as the CEO of MOB Beauty.

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