TMS Beauty Shop San Francisco

Sunday, August 18, 11:00 AM – 5:00 PM


Meet Makeup Masters Sam Visser & Roshar on our Main Stage.



Learn from legendary artists making an impact on our industry’s past, present and future at our Main Stage. These not-to-miss sessions allow artists and industry insiders at all levels of the industry to watch, listen and learn. The Main Stage is a must for the attendees who want to learn how to advance their own artistry and careers.

*Main Stage presentations are included in your show ticket.


Artistry and Innovation –  Roshar – 12:00pm-1:30pm, Main Stage A

Roshar is an international makeup artist who is recognized for creating unforgettable looks. Roshar is a master renowned for incorporating a creative use of color and texture in all of his work. With editorials featured in publications, Roshar’s work captures the imagination and makes a strong impression. Roshar has developed a reputation for innovation and an understanding, working with photographers and clients that are also changing the game. In his first time Main Stage Presentation at TMS Beauty Shop San Francisco, Roshar takes the stage and shares his story and shows you one of the unforgettable makeups he has become known for.



Signature Style  – Sam Visser – 2:30pm-4:00pm, Main Stage A

Acclaimed Makeup Artist Sam Visser has become one of the most talked about men in makeup. Beginning his career at the age of thirteen, his sense of style, his passion for learning, his understanding of the camera and ability to find the individual beauty in every face has led him to makeup success; working with iconic women including Ariana Grande, Kylie Jenner and Kim Kardashian. With a well trained eye, an individual aesthetic and a work ethic that is well respected, Sam works with top photographers and celebrities while pursuing his passion. In his first time main stage presentation at The Makeup Show, Sam shares his story, inspires you to pursue your own passions, find your own success and shows you his methods of the outstanding makeup he is known for.


Girl Interrupting – Working in the Bay Area: Debra Dietrich, Deedee Crossett, Cheryl Snodgrass, Danessa Myricks

4:00pm-4:45pm, Main Stage A

Join us for this VIP morning panel all about the importance of women standing strong and taking their place in our industry. Listen as they discuss how to develop your career in the Bay Area.


Hands on Workshops allow an exclusive group of dedicated artists to be a part of intense learning with some of the largest names in our industry in an intimate setting. Each workshop is designed to allow attending artists to listen and learn through demonstration, discussion, coaching and critique via face to face attention from icons and celebrity artists allowing you to advance your artistry and career.

*Hands-On Workshop registration is in addition to your show ticket.

Registrants must provide their own makeup brushes; all makeup & additional supplies will be provided.

*You must register for The Makeup Show in order to register for a Hands-On Workshop

Understanding Color Theory & Color Correction: Lijha Stewart, Studio 1, 10:00am-1:00pm – $140

Level: Beginner

Theory is used to allow us to understand how colors react to each other and how our eyes see that reaction. This reaction is the basis of all makeup design. Color theory applied in beauty makeup lets us enhance certain features like eye color, make educated choices to correct discoloration in the skin tone or skin imperfections, and helps with issues like under eye darkness. In more advanced or avant-garde makeup designs, color theory will help you create a unique and impactful end result. In this hands-on workshop, you will learn how to make your own foundations, customize colors to design the best looks for your clients, and develop your eye to see how color theory applies to all aspects of your work.

Makeup for Photography: Yvonne MacInnis, Studio 2, 10:15am-1:15pm – $140

Level: Intermediate to advanced

For anyone working in any print medium including bridal, editorial, head shot or other print work you will review what is involved in creating flawless beauty makeup for photography. This class is designed to help you better understand the details that allow a makeup to be camera ready. Learn techniques required to transform makeup for photography and the products and tools that can be used, and explore the precision required for photographic applications.


Bridal Makeup – A Beautiful Business: Kevin James Bennett, Studio 1, 1:30pm-4:30pm – $140

Class Level: Intermediate to Advanced

Bridal makeup artists require a specific skill set to realize success in this extremely lucrative section of the beauty industry. Your artistry and business skills must be on-point.This three-hour, hands-on, bridal boot-camp presents real-world solutions to maximize your earning potential, as I teach you how to become a leader in your bridal market. We’ll discuss marketing, the services you offer, pricing, and the creation of beautiful Bridal Makeup. We’ll cover classic bridal looks, theme weddings, and current bridal trends. I’ll show you techniques and tricks to elevate your bride’s appearance and bulletproof their makeup, so EVERY picture looks fantastic. Let me show you how to provide exceptional services on the most important day of a bride’s life – and how to take those skills to the bank!


Momentum Sessions – A series of lectures with Master Artist and Industry Experts designed to engage you on a personal level. Listen and learn from the best in the business as they bring you through an intimate seminar style class with a lot of content to elevate your artistry and career through discussion, demonstration, and participation. Each session is for 90 minutes in an intimate setting. Designed for those artists wanting more in-depth information on the topic, but without the hands-on segment. $35 per session.

*Please note, this is not a hands-on class, but a demo will be provided and attendees will observe and participate in all sessions.

Serving Glamour: Danessa Myricks

Studio 3, 12:30pm-1:45pm – $35

Knowing which products work best for high intensity situations from red carpet and celebrity appearances to holiday parties and weddings, allows you to choose these makeup must haves to apply high performance makeup and use the perfect finishing product on any client you are working with. Watch and learn as we breakdown the design process for giving glamour as well as sharing industry secrets for application and the finishing touches.


Editorial Edge: Yvonne MacInnis

Studio 3, 2:15pm-3:30pm – $35
Defining editorial, designing editorial and elevating your work to an editorial level, are an important way for any artist to better develop their skill. Understanding which product allows you to work with any and every editorial concept is as important as understanding the process itself. Learn what must- haves make editorial work easier and allow you to meet any makeup challenge. Listen in as we share the secrets to breaking into editorial and making that skill level part of every application.

Learn all the new trends for the seasons, techniques from Airbrush to FX and more at the Main Floor Seminars. Designed to inspire and inform, these seminars are presented by our sponsors and exhibitors, along with some of the biggest artists in the business. These complimentary events are seated on a first-come first-served basis and are included in admission to The Makeup Show.

Check back for updates.

Main Stage A
11:15am-12:00pmPreparing Your Space, Preparing Your Face James Vincent for Rebels and Outlaws
12:00pm-1:30pmArtistry and Innovation Roshar for The Makeup Show
1:30pm-2:15pmStrange Beauty: Combining FX and Glam Thomas German for Kryolan Pro
2:30pm-4:00pmSignature Style Sam Visser for The Makeup Show
4:00pm-4:45pmGirl Interrupting – Working in the Bay Area Debra Dietrich, Deedee Crossett, Cheryl Snodgrass and Danessa Myricks for The Makeup Show
Seminar Stage B
11:30am-12:15pmThe Ultimate Contour AJ Crimson for Stilazzi
12:30pm-1:15pmMedia Mixology for Photography Roque Cozzette for Cozzette Beauty
1:30pm-2:15pmStreet Art Lijha Stewart for Ruby May Cosmetics
2:30pm-3:15pmMaster Flawless Brows Danessa Myricks for Benefit Cosmetics
3:30pm-4:15pmEditorial Beauty Ivan Jose for MUSE Beauty.Pro

This specifically designed area is a demo stage for artists to be introduced to new product, practice and improve their makeup skills. Explore with product provided by The Makeup Show brands and interact in this fun environment under the guidance of brand experts and The Makeup Show team of experienced artists.

Touch it. Try it. Chart it. Apply it. Photograph it.

*Demo Stage entrance is included in your show ticket.

Demo Stage A
11:00am-2:00pm The Alchemy of Body Art and Makeup Rachel DeBoer for The Makeup Show
2:00pm-3:00pm Advanced Camoflauge Jackie van Riet for MUSE Beauty.Pro
3:00pm-4:00pm All that Glitters JD Kramer for Alcone Company
4:00pm-5:00pmGet a Salon Blowout at Home - Using Just One Brush! Kellie Little for Kellie Little


*Presenters, topics and schedules are subject to change
*All Hands-On-Workshops are non-transferable and non-refundable
*If you have already purchased your show tickets and would like to add classes please EMAIL US or call 212-242-1213.