Saturday, March 24, 10:00 AM - 6:00 PM

Seminars - complimentary

Hands-On - additional WITH your Makeup Show Registration

Play Area - complimentary

Jordan Liberty will teach you how to market your work during a complimentary seminar!

Click here to register for TMS Makeup Shop San Francisco

Learn all the new trends for the seasons, techniques from Airbrush to FX and more at the Main Floor Seminars. Designed to inspire and inform, these seminars are presented by our sponsors and exhibitors, along with some of the biggest artists in the business. These complimentary events are seated on a first-come first-served basis and are included in admission to The Makeup Show.

*Seminars are included in your show ticket.


4:45-5:30 – Everyday Glam – Kenia Ontiveros for Kenia Ontiveros Beauty





11:45 PM – 12:30 PM – Kit Doctor: Hygiene, Condensing and Organization – Jake Aebly for Alcone




12:45 PM – 1:30 PM – Business of Beauty, Color and Photography – Roque Cozzette for Cozzette Cosmetics






1:45 PM – 2:30 PM – Radiant Skin: Tricks of the Trade – Sian Richards for London Brush





2:45 PM – 3:30 PM – Eye Obsessions: Tools for Creating Classic, Dramatic, Graphic Eye- Jordan Liberty for Stilazzi




3:45 PM – 4:30 PM – Multidimensional Makeup – Danessa Myricks for Danessa Myricks Beauty 







10:45 AM – 11:30 AM – Kit Focus – James Vincent for The Makeup Show




Hands on Workshops allow an exclusive group of dedicated artists to be a part of intense learning with some of the largest names in our industry in an intimate setting. Each workshop is designed to allow attending artists to listen and learn through demonstration, discussion, coaching and critique via face to face attention from icons and celebrity artists allowing you to advance your artistry and career.

*Hands-On Workshop registration is in addition to your show ticket.

*You must register for The Makeup Show in order to register for a Hands-On Work Shop

Media Frenzy, Makeup, Marketing and More!: 10:00 AM – 1:00 PM Studio 1  Jordan Liberty – $140

In today’s world, a great makeup application is never enough. You need to understand not only how to design and apply a beautiful makeup, but how it will be captured by the camera and also how you can use the image to market and promote yourself. In this hands-on workshop, our presenter shares their insight on being a makeup artist with influence. They will bring you through their process for completing a makeup look and making decisions about how, why and where to post it. You will learn how you can use your phone to capture makeup and behind the scenes moments to build your own social media platforms that have impact and authenticity.


Bridal Makeup – A Beautiful Business10:30 AM-1:30 PM  Studio 2 Kevin James Bennett  – $140

Bridal makeup artists require a specific skill set to realize success in this extremely lucrative section of the beauty industry. Your artistry AND business skills must be on-point.This three-hour, hands-on, bridal boot-camp presents real-world solutions to maximize your earning potential, as I teach you how to become a leader in your bridal market. We’ll discuss marketing, the services you offer, pricing, and the creation of beautiful Bridal Makeup. We’ll cover classic bridal looks, theme weddings, and current bridal trends. I’ll show you techniques and tricks to elevate your bride’s appearance and bulletproof her makeup, so EVERY picture looks fantastic. Let me show you how to provide exceptional services on the most important day of a bride’s life – and how to take those skills to the bank!


Emphasis Eyes: 2:00 PM – 5:00 PM Studio 2 Bethany Townes – $140

The emphasis on the eyes in most makeup applications cannot be denied and the decisions we make can make all the difference. In this hands-on workshop, we will explore the use of color, texture, and placement in creating shapes and illusions with multiple product options. We will discuss different product possibilities and the role they play in perfecting application and learn techniques for lining and defining, the importance and the power of depth and volume as well as explore the relationship between brow, lash and every area of the eye. Whether you are just starting out as an artist or want to bring your makeup to a more advanced level, this workshop will be sure to have you designing and applying a perfect eye for every occasion.


Makeup For Photography: 1:30 PM – 4:30 PM Studio 1 Fidel Gonzalez – $140

In this crucial event for anyone working in any print medium including bridal, editorial, head shot or other print work, you will review what is involved in creating flawless beauty makeup for photography. This event is designed to help you better understand the details that make a makeup camera ready. The presenter will take you through the techniques required to transform a makeup for photography and the product and tools that can be used. They will share personal procedures as well as explore the precision required for photographic applications.

  • All Workshops are booked on a first come, first serve basis (20 Attendees)
  • All Workshop Attendees must bring their own brush set, all other products supplied.
  • Attendees must check in at the Workshop Studios not later than 15 minutes prior to the workshop start time.


This specifically designed area offers a demo stage for artists to be introduced to new product, practice and improve their makeup skills. Explore with product provided by The Makeup Show brands and interact in this fun environment under the guidance of brand experts and The Makeup Show team of experienced artists.

Touch it. Try it. Chart it. Apply it. Photograph it.

*Demo stage entrance is included in your show ticket.

Art School Stage – From FX to editorial fashion, body painting and beyond this stage is an open, creative space where artists can show you work that breaks the rules or brings makeup artist to all new heights.

11:00 AM – 12:00 PM: Vegan Beauty Synergy. Toby Doran for Cozzette Beauty

12:00 PM – 1:00 PM: Color Correction & Complexion Focus. Jackie Van Riet for MUSE Beauty Pro

1:00 PM – 2:00 PM: Kryolan Professional Make-up. Jordan Plath for Kryolan Professional Make-up 

2:00 PM – 3:00 PM: Striking Softness: Creating Impact through Texture & Technique: James Vincent for NYX Cosmetics

3:00 PM – 4:00 PM: Powder Free Flawless Face. Nyla Olynyck for Smith Cosmetics 

4:00 PM – 5:00 PM: Follow Suit: Gabbi Pascura for Suit Beauty

*Presenters, topics and schedules are subject to change
*All Hands-On-Workshops are non-transferable and non-refundable
*If you have already purchased your show tickets and would like to add classes please EMAIL US or call 212-242-1213.