Racheal is the owner of Racheal A. Artistry and the creator of the LippieBook™, an innovative makeup case created to help artists stay organized and professional on the job. A makeup artist and photographer, Racheal’s vision for her brand is to break the status quo on the tools artists use to do their jobs on a daily basis. Racheal A. Artistry is researching and developing new tools as well as innovating existing products used by seasoned makeup artists as well as new artists just starting out. Beyond the Brush hopes to cultivate and inspire the business mind in all artists. Racheal will share her process of creating her first product, The LippieBook™, the ups, the downs and everything in between.