Sunday, May 3, 2020

9:00 AM – 6:00 PM

See our 2019 Education below.


*Presenter, topics, and schedules are subject to change

Check back soon for updates about 2020!


Learn from legendary artists making an impact on our industry’s past, present and future at our Main Stage. These not-to-miss sessions allow artists and industry insiders at all levels of the industry to watch, listen and learn. The Main Stage is a must for the attendees who want to learn how to advance their own artistry and careers.

*Main Stage presentations are included in your show ticket.

Making Up: Daniel Martin with Veronica Webb – 10:00am-11:30am

As one of the most talked about makeup artists in our industry in the last few years, Daniel Martin continues to redefine modern beauty. Coveted by celebrities, copied by brides and watched with intense interest by the industry, Daniel has brought natural beauty back to the spotlight, elevated what it can be and inspired many to do the same. With an unmatched eye for beauty, New York-based Daniel Martin began his career apprenticing at an Aveda concept salon before teaching for the brand regionally. He has collaborated with designers including Chris Benz, Proenza Schouler, Cynthia Rowley, and Khaite. His work has been featured in British Vogue, Vanity Fair, and Harper’s Bazaar, and he was also one of two makeup artists to participate in the historic “All Black” issue of Vogue Italia, shot by photographer Steven Meisel. Martin counts Her Royal Highness, the Duchess of Sussex as his loyal client, as well as Elisabeth Moss, Jessica Alba, Gemma Chan, and Jessica Biel. In his first time at The Makeup Show, Daniel will share his inspiring story and show you how he creates his unforgettable looks. Whether your work is in bridal, television or editorial, this is a presentation not to be missed.


Beauty Driven: Tabatha Coffey 12:00pm-1:30pm

With over 20 years in beauty, hair designer, business owner, television personality, educator, author and mentor, Tabatha Coffey has made a name for herself as one of the most respected people in the industry. With an understanding of both beauty and business, Tabatha has a reputation for taking her honest approach to achieving excellence in businesses all over the world. Her passion and drive have allowed her to keep moving forward and develop a place in the industry that is unlike anyone else. Known for her television shows including “Tabatha Takes Over”, her expert advice has been sought after by many television shows and publications including the TV Guide Channel as their red carpet award show correspondent for the Academy and Grammy Awards. She is also regularly featured as an editorial stylist and contributing writer for People Style Watch,, PopSugar, and is a regular guest on Larry Flick’s radio show on Sirius XM, The Talk and Good Morning America.

In her first time on The Makeup Show stage, Tabatha will share her thoughts on how to build your own beauty name and beauty brand while maintaining your own ideals and integrity. She will speak to you on the importance of surrounding yourself with the right people to push you further and shed some light on how to make your own artistry one that fulfills you. Let Tabatha inspire you to look beyond the images we are inundated with and the carbon copy and social media techniques that flood the internet to truly develop your own signature style that will set you into motion as part of this new movement of individual beauty and independent brands.


The Art of Makeup: Erin Parsons – 2:00pm-3:30pm

Defining your own aesthetic, developing a refined hand and mastering a keen eye for color and composition is essential to make more artistic decisions in every makeup application. Finding your own voice and vision is as essential to designing a makeup application as meeting the needs of your client and bringing your career to the next level.
Makeup Artist Erin Parsons is one of the most respected artists working today and has managed to earn a reputation as an artist’s artist.  Published in the pages of magazines including Vogue US, Harper’s Bazaar, Allure and sought after by designers and celebrities like; Gigi Hadid, Bella Hadid, Gisele Bündchen and Kendall Jenner to name a few, Erin’s talent for combining beauty with an artistic eye or avant-garde aesthetic has made her a celebrated artist and true inspiration for so many of us.  In this session, Erin talks about her career and shares some thoughts on what you can do on your own to make your mark. She will show you her application and bring you through the decision making and product selection process.  Erin will encourage you to channel your inner artist and create a memorable makeup every time.


Artists United: Danessa Myricks, Vanessa Davis, Einat Dan, Lorcan Jude Devaney  Isabelle De Vries & Daniel Takahashi moderate by James Vincent – 4:00pm-5:30pm


Danessa Myricks head shot 12/19/2016













It’s no secret that the art and career of makeup have captured the collective imagination. Once an unappreciated area of film and fashion with artists working quietly behind the scenes, makeup is now celebrated by both professionals and the masses in a major way all over the world. In this first time panel, Danessa Myricks invites well-known working artists from all over the world to our The Makeup Show stage to share their ideas and experiences. Join us as the artists offer insight on building an international career to becoming a better artist by creating work that is impactful, engaging and elevates the idea of what a makeup artist can be.


NYC Nights Fashion Show – 6:00pm-7:30pm

From the famous uptown ball scene to the East village underground drag and the boroughs dance halls, New York had always been known for its nightlife. Club kids, drag queens, divas and debutantes gathered together in legendary venues like Studio 54, Limelight and Save the Robots. From the premiere of punk at CBGB, Jackie 60 at Mother, Mudd Club’s alternative and underground scene and The Pyramid Club where drag was defined, New York night life has influenced music, fashion and makeup. This year, The Makeup Show NYC celebrates these iconic places and the people who made them with NYC Nights, a cocktail event with a fashion presentation featuring look after look from local artists and The Makeup Show brands.

Listen to the music of some of our favorite DJ’s, watch drag done the NYC way and mingle with your makeup peers while looks are being served.

Door policy is dress to impress. Suggested dress code is Studio 54 extra,  Diane von Furstenberg wrap dress realness, downtown drag eleganza extravaganza, club kid couture, Harlem hustle, bring it for the ball, Butch queen up in pumps, Patricia Fields fashion fierceness, Bushwick gender queer, blood and glitter and anything and everything that makes you dance.



The Feature Stage is located on the 2nd floor.








Pose Panel: Christopher Milone, Sherri Laurence, Deja Smith, Nicky Pattison Illum – 10:45am-12:00pm

“Pose” is a dance musical that delivers an exciting exploration of life and society in New York in the 1980’s. A celebration of the ball culture world, the uptown club scene, the rise of the me generation, and the magic of the downtown social and art scene; Pose has managed to capture the collective imagination of looking back while covering important modern social issues.

With the first season receiving critical acclaim and numerous award nominations, we cannot wait to see what this cast and crew do next. In this first time panel at The Makeup Show, meet the team who managed to create the unforgettable NYC of the 80’s through makeup and hair and captured the fashion, style, culture and character of the time.


IN MY KIT – The Formula For Success: Kevin James Bennett – 1:15pm-2:30pm

Ever wonder how some makeup artists are able to work on the fly and create any look…out of a compact kit? It’s their knowledge of formulation.

Emmy Award winner and product expert, Kevin James Bennett, breaks down cosmetic and skincare formulas to key ingredients a makeup artist should look for, and which product types are a MUST for the core of your working kit. The discussion continues with tips on how to use your new formulation knowledge to combine products and multiply your creative options…without weighing down your kit with unnecessary extras.

This presentation is perfect for beauty professionals who want to optimize their kit investment ($$$) and work more efficiently.



Experience our 3 seminar stages created for artists to learn the new trends for the season and the techniques from Airbrush, Beauty, FX and Body Art. These seminars are presented by our sponsors and exhibitors along with the biggest artists in the business.

*These complimentary events are seated on a first-come first-served basis and are included in admission to The Makeup Show.

Seminar Stage A1st Floor
9:30–10:15 AM
Runway Makeup Trends AW/2019 Daniela Bell for Daniela Bell Lashes
10:30–11:15 AM
Strange Beauty: Combining FX and Glam Tim Pearson for Kryolan
11:30–12:15 PM
Flawless Skin by Era Priscilla DiStasio for Era Beauty
12:30 –1:15 PM
Skin Focus Tony Tulve for Alcone
1:30–2:15 PM
Detailing Beauty Alphonse Wiebelt for MUSE Beauty.Pro
2:30–3:15 PM
L.A. Looks Good on You Lori Taylor Davis for Smashbox Cosmetics
3:30–4:15 PM
Fundamental Foundations Andy Calero for Cinema Secret
4:30–5:15 PM
Glitterology 101 Amber Blanchard for LIT Cosmetics
Seminar Stage B1st Floor
9:45–10:30 AM
A Masculine Side to Makeup - Essential Tips for Men's Makeup Angela Wilson for MustaeV
10:45–11:30 AM Trucos Para Lucir Una Piel de Porcelana. “Makeup no Makeup" Doreen Guiterrez for Bana Cosmetics
11:45–12:30 PM Complexion as Canvas: Perfecting Skin Nicholas Lujan for MAKE UP FOR EVER
12:45–1:30 PM
TEMPTU: Hollywood's Secret Weapon in the Age of Ultra HD: Frederick Sanders for Temptu
1:45–2:30 PM
Inclusion, The Perfect Multicultural Palette DeShawn Hatcher for Graftobian
2:45–3:30 PM
Prep, Set, and Glow with Alight Clean Foundation and Glow Products Leah London for Pacifica Beauty
3:45–4:30 PM
Natasha Denona's Secret to Glowing Skin Clinton Brock for Natasha Denona
4:45–5:30 PM
Stopping All Bullying in Our Culture - Working Together For Beauty Zachary Garfinkel for Mr.Eyeliner
Seminar Stage C2nd Floor
9:45–10:30 AM
Healthy Skin: The True Foundation Rosalba Martone for Perricone MD
10:45–12:00 PM
Pose Panel Christopher Milone, Sherri Laurence, Deja Smith & Nicky Pattison Illum for The Makeup Show
12:15-1:00 PM
The Art of Gleaming Skin for TV & Editorial: Melanie Mills for Melanie Mills Hollywood
1:15-2:30 PM
IN MY KIT - The Formula For Success Kevin James Bennett for The Makeup Show
2:45-3:30 PM
The NEW Secrets to Picture Perfect Skin David Hernandez for Face Atelier
3:45-4:30 PM
Beyond The Brush, Expanding Your Earning Potential Racheal Adetayo for LippieBook™
4:45-5:30 PM
Seamless Eyelash Application for Beauty and Red Carpet Makeup Mari Shten for Mari Shten Makeup



Our hands-on workshops provide an educational experience to artists of all levels to help refine their makeup skills and elevate their artistry and career in an intimate setting. Each workshop allows attendees to listen and learn through demonstration, coaching, discussion and practice hands-on while receiving informative feedback from their instructor. Registrants will also have the opportunity to use different products from brands that will be participating at the show.

*Registrants will receive a certificate of completion for each workshop.

*All Workshops have a capacity of 20 attendees.

*Workshop attendees must bring their own brush set, all other products supplied.

*Workshop registration is in addition to your show ticket. You will have the option to register for a workshop when you purchase your show ticket. All workshops are non-refundable and non-transferable. 

Click Here to buy your ticket and register for a workshop

Makeup Artistry ExposedYvonne MacInnis and Lijha Stewart, Studio 1, 10:00am-1:00pm – $140 

Class Level: Beginner to Advanced

In our beauty industry, buzzwords are more prolific than ever as social media saturates us daily with new must know makeup practices. In this workshop, we will define the terms that get used and abused including contour, highlight and strobing. We will explore and examine the true design and application for areas including complexion, eyebrow and beyond.


Bethany Townes head shot 12/19/2016Fundamentals of Complexion & Contour: Bethany Townes, Studio 2, 10:15am-1:15pm – $140 

Class Level: Beginner

In this intensive hands-on workshop, we will look at one of the most important aspects of any application achieving the perfect foundation. We will explore how product can be manipulated by an artist to attain any desired coverage and texture and the importance of color theory, color matching, correction and coverage in creating flawless foundation. We will discern the decision making process and the why and when in choosing liquid, crème and powder formulations. In the hands-on portion, you will be challenged to color match multiple clients and correctly apply three different formulas of foundation to achieve desired coverage. This workshop is ideal for beginning makeup artist or artist who wants to explore the building blocks of a beautiful application.

Detail Your Work: Ivan Betancourt for MUSE Beauty.Pro: Studio 1, 1:30pm-4:30pm – $140

Class Level: All Levels

Perfecting your technique, detailing your work and understanding control and precision in beauty makeup applications; for everything from bridal to red carpet, commercial work to film, television and print; is essential for becoming a well known or well respected artist. Learn to refine your applications, regardless of style or medium and gain an understanding of how making the right decisions for both product and technique can minimize the need for post-production work. The artist will guide you through the process of fine-tuning your work to ensure that your makeup looks flawless from every angle.

Makeup for Photography: Yvonne MacInnis, Studio 2, 1:45pm-4:45pm $140- SOLD OUT

Class Level: Intermediate to Advanced

For anyone working in any print medium including bridal, editorial, head shot or other print work, you will review what is involved in creating flawless beauty makeup for photography. This class is designed to help you better understand the details that make a makeup camera ready. Learn the techniques required to transform a makeup for photography and the product and tools that can be used, and explore the precision required for photographic applications.


Momentum Session – A series of lectures with Master Artist and Industry Experts designed to engage you on a personal level. Listen and learn from the best in the business as they bring you through an intimate seminar style class with a lot of content to elevate your artistry and career through discussion, demonstration, and participation. Each session is for 90 minutes in an intimate setting. Designed for those artists wanting more in-depth information on the topic, but without the hands-on segment.

$35 each.

*Please note, this is not a hands-on class, but a demo will be provided and attendees will observe and participate in all sessions.

Danessa Myricks head shot 12/19/2016Complexion Perfection: Danessa Myricks

Studio 3, 9:45am-11:00am – SOLD OUT

With the advent of high-definition photography and clients becoming more product savvy than ever before, makeup artists need to be more proficient in analyzing their clients skin, identifying issues and taking immediate action in skin preparation. In this session, we will take an intensive look at the options available for skin care and complexion and show you how to properly care and prepare for any complexion need. We will offer insight on skin products that’s perfect for the professional artist and show you how to bring them into your makeup application.


SKIN Games: Felicia Walker 

Studio 3, 11:30am-12:45pm – $35

Thanks to our obsession with social media, the demand for perfect skin is at an all time high. Skincare for the Working Makeup Artist is a career essential. This seminar is your guide to elevating your makeup artistry and increasing your value through skincare education, tips, techniques and products. Go beyond makeup artistry by adding this invaluable skill set to your kit. The “must-attend” seminar will equip you with information and expertise that will amplify your artistry and establish a point of difference between you and your competition.  Skincare education and makeup application go hand-in-hand. This seminar will transform your artistry.


Engaging Bridal: Paloma Romo

Studio 3, 1:15pm-2:30pm – $35 – SOLD OUT

Bridal makeup artists must be the best in the business. Both the intensity of the situation and the dynamically durable requirements of the application, makes it the toughest makeup you can do. See what products meet the bridal challenge, learn how to build a better bridal business, and learn to create the perfect bride every time.



Editorial Edge: Lijha Stewart

Studio 3, 3:00pm-4:15pm – $35
Defining editorial, designing editorial and elevating your work to an editorial level, are an important way for any artist to better develop their skill. Understanding which product allows you to work with any and every editorial concept is as important as understanding the process itself. Learn what must- haves make editorial work easier and allow you to meet any makeup challenge. Listen in as we share the secrets to breaking into editorial and making that skill level part of every application.


Marketing Me: Strategies for Success in the Freelance Career: Lijha Stewart

Studio 3, 4:30pm-5:45pm – $35 – SOLD OUT
Having an understanding of how marketing works and what it can do for your career is even more crucial when you have your own business. In this session, we will explore the smartest ways you can use social media to set a plan into place, wow potential employers, prospective clients and possible agents to put your career in better motion.




Find inspiration, unity and unforgettable artistry on our first The Makeup Show International Stage. This stage celebrates the art of makeup by bringing makeup professionals from all over the world together to excite, engage and inspire us to see the energy and possibility of what happens when artists unite.

*International Stage entrance is included in your show ticket.

Located on the 1st Floor

10:00 AM – 4:00 PM


Featured Artists:


Vanessa Davis 10:00am-3:00pm

Great Britain





Einat Dan 10:00am-1:00pm







Isabelle De Vries10:00am-1:00pm





Lorcan Jude Devaney1:00pm-4:00pm







Pepe Gutierrez 1:00pm-4:00pm







Following the International Stage:

Toshi Salvino aka Dollfille4:30pm-6:00pm

Living Art Doll – avante-garde and highly artistic style, demonstrating techniques perfect for club and theatrical lighting, editorial, photo shoots or, if you feel like it, everyday wear. Focusing on how to blend colors by hand so it almost looks airbrushed, how to look for the perfect details and layering techniques to make your creation long lasting, yet comfortable for the model.





This specifically designed area offers a demo stage for artists to be introduced to new product,  practice and improve their makeup skills. Explore with product provided by The Makeup Show brands and interact in this fun environment under the guidance of brand experts and The Makeup Show team of experienced artists.

Touch it. Try it. Chart it. Apply it. Photograph it.

*Demo Stage entrance is included in your show ticket.

10:00-11:00 PMMake More Money with Permanent Makeup: Nelly Kirschner for Nouveau Contour
11:15-12:15 PMYour Skin For The Win; Prepping your Skin for a Flawless Makeup Look: Julia Dalton for B3, Brush Beauty Balm
12:30-1:30 PMCustomize Your Lashes Like a Pro: Alex LaMarsh for Kasha Lashes
1:45-2:45 PMGlowy Skin, Feathered Brows, Naked Reloaded: Amanda Rodriguez for Urban Decay Cosmetics
3:00-4:00 PMFestival Looks with CHROM Toothpolish Glitterati: Yelle Belle for CHROM Toothpolish
4:15-5:15 PMBold Beauty: Bethany Townes for Mehron
10:15-11:15 PMHow to Achieve An Eye Look Using Too Faced Core Products: Whitney Alexander for Too Faced
11:30-12:30 PMSpring to Summer Slay: T. Cooper for Pacifica Beauty
12:45-1:45 PMMaquillaje Social Glam: Jonathan Lule for Nuestro Secreto
2:00-3:00 PMMakeup in Minutes... Brows & Blush Hacks - Jose Rivera for Benefit Cosmetics
3:15-4:15 PMEditorial Look : Gilbert Estrada for NY Makeup Academy
4:30-5:30 PMBlush, Bronze and Glow: Jose Corella for NUDESTIX

*Presenters, topics and schedules are subject to change

*All Hands-On-Workshops are non-refundable and non-transferable.
*If you have already purchased your show tickets and would like to add classes please EMAIL US or call 212-242-1213.