Monday, May 7,  9:00 AM – 5:00 PM

View our 2018 Agenda

*Presenter, topics, and schedules are subject to change


Click to learn more about two events happening this summer and fall in NYC, including MOMENTUM by The Makeup Show and our Work The Runway class!


Learn from legendary artists making an impact on our industry’s past, present and future at our Main Stage Keynotes. These not-to-miss sessions allow artists and industry insiders at all levels of the industry to watch, listen and learn. The Keynote & Business Forum is a must for the attendees who want to learn how to advance their own artistry and careers. Keynote presentations are included in your show ticket.


Making Your Mark: 10:00 AM -11:30 AM Bobbi Brown

Bobbi Brown is a name synonymous with beauty.  At a time when makeup was bright and unnatural and independent lines were almost unheard of, Bobbi took on the establishment with her eye for color and understanding of natural beauty. As a makeup artist and brand entrepreneur, Bobbi Brown revolutionized the industry by simplifying the application, standardizing the counter experience, and making beauty standards more achievable for the masses. As a makeup artist, author, educator, entrepreneur, editor and activist, Bobbi continues to inspire us all. In her first time keynote at The Makeup Show, Bobbi shares stories from her makeup iconic career and inspires us all to find our authenticity in our own artistry and make our own mark. **Making Your Mark will be followed by a book signing with Bobbi Brown.


Beauty Mark: Making An Impact In Artistry: 12:00 PM -1:30 PM Miss Fame
Making an impression in a competitive industry is not easy. Making your mark in multiple industries on an international level seems impossible. Model, recording artist, performer and makeup artist, Miss Fame has done just that and managed to capture the collective imagination in the process. Miss Fame continues as trend-setter and a ground- breaker to make an impression with all she does. With an always impressive drive, talent, and a constant vision, Miss Fame is doing it all on an international level. In this first time keynote, Miss Fame, whose real name is Kurtis Dam-Mikkelsen, will share the story of what led him from San Louis Obispo to the world of modeling and makeup. He will demonstrate the skill and revel the secrets that go into his internationally recognized makeup applications. Watch a Master at work and witness the art of transformation. Miss Fame/Kurtis will answer questions, offer advice, and inspire you to develop your own style, find your own success, and make your own way in this beauty business.

Artistry in Action: 2:00 PM- 3:30 PM Timothy Hung
Makeup Artist Timothy Hung has taken the title of makeup artist to new levels. With knowledge in fashion and art and the ability to combine the passions that drive him, Timothy creates and captures works of art that draws the line between makeup art and fine art. In his first keynote at The Makeup Show, you will watch a Master Artist in Action as he takes on the elements of art. Timothy will showcase the visual components of color, form, line, shape, texture and value to take you from fundamentals to the fantastical. Watch and experience how an artist can use color and texture to elevate an application and showcase how two dimensional ideas are adapted to three dimensional in an application.

The Makeup Show Career Fair 

This provides the opportunity for face to face interviews and career tips from experts and the chance to meet with possible employers. Come and learn what potential employers are looking for in your portfolio and resume and network with industry executives, decision makers and experts. The Career Fair is limited to those ticket holders of The Makeup Show NYC attending on Monday, May 7th and is limited to 100 attendees.

Monday, May 7th, 4:30 PM – 6:00 PM

$20 Registration Fee – CLICK HERE


Industry Insight: Agents and Artistry: 10:45 AM – 11:45 AM – Jon Hennesey. Hosted by James Vincent.

In today’s industry, the title of makeup artist has morphed and changed to include all new types of careers. Traditional roles like agent, and rules on everything from portfolio to promotion are excitingly adaptable. In this first time Keynote Artist, educator and agent, Jon Hennessey joins us to take us through the traditional and modern methods on how to get an agent and what an agent can do for you. Jon will share what they are doing with this exciting agency, Nobasura to get their artists noticed and working while changing the makeup game.


Beauty Branding: 3:00 PM – 4:00 PM – Erik Kaiser, Madison Mallardi, and Sheila McKenna. Hosted by Danessa Myricks

Understanding how to craft an original aesthetic, voice and vibe for your business will make you a better artist and personal brand. Creating a career that fits your personality and plans is the goal. Knowing how to create a brand that clients respond to is the secret. Sit in and listen as this panel of experts offers advice on marketing you to the real and digital world. Learn how to Identify what makes you unmistakable (and powerful) in the industry. Find Innovation in digital space. Learn how to make a difference while staying true to who you are and your brand identity.

Learn all the new trends for the seasons, techniques from Airbrush to FX and more at the Main Floor Seminars. Designed to inspire and inform, these seminars are presented by our sponsors and exhibitors, along with some of the biggest artists in the business. These complimentary events are seated on a first-come first-served basis and are included in admission to The Makeup Show.

*Seminars are included in your show ticket.


Seminar A1st Floor
9:30-10:15 AMMaximum Return$ with Minimum Effort. Jacob Hyzer for Limelight by Alcone
10:30-11:15 AMGlow Like a Pro. Lijha Stewart for NYX Professional Makeup
11:30 AM-12:15 PMHow to Achieve Gleaming Skin. Melanie Mills for Melanie Mills Hollywood
12:30-1:15 PMThe Naked Effect. Steve Kassajikian for Urban Decay
1:30-2:15 PM The Best Kevyn Aucoin Products & Tools for TV/Film. Viviana Martin for Kevyn Aucoin
2:30-3:15 PMThe Perfect Highlight for Women of Color. Valérie St Amand for Black Up Cosmetics
3:30-4:15 PMLess is More With The Right Brand. Sian Richards for Sian London Brush
Seminar B1st Floor
9:45-10:30 AMClassic Beauty. Renny Vasquez for M.Y.O.B
10:45-11:30 AMInclusive Beauty: No Shades Left Behind! Bethany Townes for Face Atelier
11:45AM-12:30 PMBoost Your Business w. Airbrush Makeup. Aga Kaskiewicz for TEMPTU
12:45-1:30 PMConquering HD Film: Natural Makeup for TV/Film. Theia Aiether for Gerard Cosmetics
1:45-2:30 PMBusiness of Beauty & Color. Roque Cozzette for Cozzette Cosmetics
2:45-3:30 PMMegan Garmers for MG Hair & Makeup
3:45-4:30 PMMakeup and Skin Beauty Secrets. Bethany Townes for Nuestro Secreto
Seminar C2nd Floor
9:45-10:30 AMComplexion Perfection. Victoria Hines for IT Cosmetics
10:45-11:45 AMIndustry Insight: Agents and Artistry. Jon Hennessey for The Makeup Show
12:00-12:45 PMBeyond The Brush. Nicholas Lujan for MAKE UP FOR EVER
1:00-1:45 PMRunway to Real Life. Carly Giglio for Stila
2:00-2:45 PMBackstage Beauty. Yvonne MacInnis for Marc Jacobs Beauty
3:00-4:00 PMBeauty Branding. Erik Kaiser, Sheila McKenna, Madison Mallardi for The Makeup Show. Hosted by Danessa Myricks.

Hands on Workshops allow an exclusive group of dedicated artists to be a part of intense learning with some of the largest names in our industry in an intimate setting. Each workshop is designed to allow attending artists to listen and learn through demonstration, discussion, coaching and critique via face to face attention from icons and celebrity artists allowing you to advance your artistry and career. All Workshop Attendees must bring their own brush set, all other products supplied.

**Hands-On Workshop registration is in addition to your show ticket price. All Hands-On-Workshops are non-transferable and non-refundable. 

Orlando Santiago head shot 12/19/2016Understanding Color Theory & Color Correction: 9:45 AM – 12:45 PM Studio 1 Orlando Santiago – $140 – SOLD OUT

Theory is used to allow us to understand how colors react to each other and how our eyes see that reaction. This reaction is the basis of all make up design. Color theory applied in beauty make up lets us enhance certain features like eye color, make educated choices to correct discoloration in the skin tone or skin imperfections, and helps with issues like under eye darkness. In more advanced or avant garde make up designs, color theory will help you create a unique and impactful end result. In this hands-on workshop, you will learn how to make your own foundations, customize colors to design the best looks for your clients, and develop your eye to see how color theory applies to all aspects of your work.

Danessa Myricks head shot 12/19/2016Makeup for Photography: 10:00 AM – 1:00 PM Studio 2 Danessa Myricks SOLD OUT

In this crucial event for anyone working in any print medium including bridal, editorial, head shot or other print work you will review what is involved in creating flawless beauty makeup for photography. This event is designed to help you better understand the details that make a makeup camera ready. The presenter will take you through the techniques required to transform a makeup for photography and the product and tools that can be used. They will share personal procedures as well as explore the precision required for photographic applications.

Media Frenzy, Makeup, Marketing and More! 1:15 PM – 4:15 PM Studio 1 Jordan Liberty – $140 – SOLD OUT

In today’s world, a great makeup application is never enough. You need to understand not only how to design and apply a beautiful makeup, but how it will be captured by the camera and also how you can use the image to market and promote yourself. In this hands-on workshop, our presenter shares their insight on being a makeup artist with influence. They will bring you through their process for completing a makeup look and making decisions about how, why and where to post it. You will learn how you can use your phone to capture makeup and behind the scenes moments to build your own social media platforms that have impact and authenticity.

Beautiful Skin of Color: 1:30 PM – 4:30 PM Studio 2 Lijha Stewart $140

This event will help you increase your confidence when you approach any skin tone. The presenters will review the skills required for working on a variety of mid and darker skin tones, review important considerations for skin color and undertone, discuss in-depth foundation matching and choosing eye, lip and cheek colors that are appropriate to skin tone. Focus on color matching, highlight, contour and concealing skin to create a flawless canvas for women of color.




As we become inundated with information and there are more options than ever before, The Makeup Show Focus series is designed to help you see more clearly, clarify information and get to know the brands behind your favorite products. They are hosted by The Makeup Show brands and developed to introduce you to our vendors in a different environment that allows you to touch, try, and take it all in.

*Focus on a Brand Sessions are included in your show ticket but do require pre-registration while purchasing your ticket.
*Products are provided by respective brand. This is a seminar style presentation with no hands on activity. 

Focus On: Smashbox Cosmetics – Lori Taylor Davis – FULL
Monday, May 7, 2018 – 10:00-11:00 AM

Take this opportunity to touch each product from Smashbox Cosmetics, try it, talk to a group of your peers and take time to decide for yourself which product becomes one of your must have kit items and learn the features and benefits of each. Let Smashbox Cosmestics show you what they are all about and share their must have for the professional makeup kit.

Focus On: Crown Brush – Joseph Montefinese
Monday, May 7, 2018 – 11:15 AM-12:15 PM

Take this opportunity to touch each product from Crown Brush, try it, talk to a group of your peers and take time to decide for yourself which product becomes one of your must have kit items and learn the features and benefits of each. Let Crown Brush show you what they are all about and share their must have for the professional makeup kit.

Focus On: Alcone – JD Kramer – FULL
Monday, May 7, 2018 – 12:30-1:30 PM
Take this opportunity to touch each product from Alcone, try it, talk to a group of your peers and take time to decide for yourself which product becomes one of your must have kit items and learn the features and benefits of each. Let Alcone show you what they are all about and share their must have for the professional makeup kit.

Focus On: Benefit Cosmetics – Jose Rivera – FULL
Monday, May 7, 2018 – 2:00-3:00 PM

Take this opportunity to touch each product from Benefit Cosmetics, try it, talk to a group of your peers and take time to decide for yourself which product becomes one of your must have kit items and learn the features and benefits of each. Let Benefit Cosmetics show you what they are all about and share their must have for the professional makeup kit.

Focus On: MUSE Beauty ProAlphonse Wiebelt
Monday, May 7, 2018 – 3:15-4:15 PM

Take this opportunity to touch each product from MUSE, try it, talk to a group of your peers and take time to decide for yourself which product becomes one of your must have kit items and learn the features and benefits of each. Let MUSE show you what they are all about and share their must have for the professional makeup kit.


This specifically designed area offers a demo stage for artists to be introduced to new product,  practice and improve their makeup skills. Explore with product provided by The Makeup Show brands and interact in this fun environment under the guidance of brand experts and The Makeup Show team of experienced artists.

Touch it. Try it. Chart it. Apply it. Photograph it.

*Demo Stage entrance is included in your show ticket.

Art School – From FX to editorial fashion, body painting and beyond this stage is an open, creative space where artists can show you work that breaks the rules or brings makeup artist to all new heights.

9:15 AM-10:15 PMFredrick Sanders for Temptu Pro
10:15 AM-11:15 PMGilbert Soliz for Marc Jacobs Beauty
11:15 AM-12:15 PMAmika Waves and Texture. Tiffany Adams for Amika Hair Care
12:15 AM-1:15 PM
Giella Custom Blends Bar. Giella Poblocki for Giella Custom Blend Cosmetics
1:15 AM-2:15 PMAchieve the Oh My GLO. Joelle Phillips for OMGLO Cosmetics
2:15 PM-3:15 PMPowered by Skin. Ken Holmes for Dr. Brandt Skincare
3:15 PM-4:15 PMAsian Beauty Wisdom. Jennifer Yen for Purlisse Beauty

*Presenters, topics and schedules are subject to change
*Tickets and all Hands-On-Workshops are non-transferable and non-refundable
*If you have already purchased your show tickets and would like to add classes please EMAIL US or call 212-242-1213.