Monday, May 4, 2020

9:00 AM – 5:00 PM

See our 2019 Education below.


*Presenter, topics, and schedules are subject to change

Check back soon for updates about 2020! 

Learn from legendary artists making an impact on our industry’s past, present and future at our Main Stage. These not-to-miss sessions allow artists and industry insiders at all levels of the industry to watch, listen and learn. The Keynote is a must for the attendees who want to learn how to advance their own artistry and careers.

*Main Stage presentations are included in your show ticket.


Camera Ready: Matthew Jordan Smith and Danessa Myricks – 10:00am-11:30am

A makeup artist can create unforgettable images when the photographer and the collaboration is strong. The relationship between a makeup artist and photographer requires trust, communication and a mutual respect. In this panel, award winning educator, author and Master Photographer, Matthew Jordan Smith takes to the stage with Makeup Artist Danessa Myricks to bring you through an experience every artist should witness. As an American photographer based in Tokyo, Japan and working between Tokyo, New York City and Los Angeles, Matthew has photographed some of the world’s most famous celebrities including Oprah Winfrey, Queen Latifah, Angela Bassett, Tyra Banks and more. His advertising clients include Olay, Pantene, Revlon, Showtime and HBO. In this first time keynote, Danessa and Matthew will talk about the relationship between a photographer and an artist. They will share what a photographer looks for in an artist’s portfolio and will take you through the process of working with a photographer in the most professional way. Witness as these two titans as they share the stage to show you a behind the scenes look of an intimate shoot and let you in every step of the way.


Signature Style: Natasha Denona – 12:00pm-1:30pm

Acclaimed Makeup Artist Natasha Denona has captured the international imagination with her must have palettes, her pro approved formulations and her affinity for beautiful skin. Beginning her career as a model Natasha’s sense of style, her passion for learning and her understanding of the camera led her to her next career as a makeup artist. With a well trained eye, her individual aesthetic and her talent for innovation Natasha has a celebrated career with her own Natasha Denona Makeup Academy, and work with top photographers, publications and celebrities. She has been twice recognized as Israel’s Makeup Artist of the Year. Always an entrepreneur Natasha wanted to develop a makeup line that allowed for individual expression with the most elevated formulations’ she continues to take her brand and her beauty beliefs all-over the world. In her first time keynote at The Makeup Show Natasha shares her story, inspires you to pursue your own passions, find your own voice and place and shows you the ground breaking concepts, methods and outstanding makeup she is known for.


A Beauty Career: Damone Roberts – 2:00pm-3:30pm
Damone Roberts’ name is synonymous with creating iconic celebrity beauty. With a talent
for painting faces and sculpting the perfect arch, he has truly positioned himself as one of
the best in the beauty business. His personality, warmth and commitment to authenticity
have allowed him to create a brand and reputation as one of the most inspirational artists
in the industry. With a belief that every person has an opportunity to develop their own
path and find their own success, Damone generously shares his passion and insight. At
a time when understanding all aspects of the industry is more important than ever, this
master shares his experience with you. Watch and learn as Damone leads you through his
technique for designing and applying the perfect eyebrow frame to enhance your personalized facial features.




The Feature Stage is located on the 2nd floor.

Getting Next: Michael DeVellis – 10:45am-11:45am

Forward movement in your career is essential regardless of what level you are at in the industry. By continuing to grow, we prosper on many levels. Even the most successful artists find themselves at a roadblock or a challenging decition point at times in their career. How do we get to what’s waiting for us? How do we go about getting to what’s next in our career? Presented by The Powder Group and On Makeup Magazine founder Michael DeVellis, Getting Next, led by will teach you how to motivate yourself to keep growing and whether your career seems like it’s standing still – or just not moving fast enough for you. We’ll discuss how to determine your path to your personal next and how to jump-starting your business and getting the confidence to make the most of your career. We’ll talk about moving past obstacles and sure-fire ways to maintain a positive outlook and create the proper environment for success on every level of your career.









Breaking News: Julie Meads, Tara Young & Toya Forbes – 1:00pm-2:00pm

Working in the news media is nonstop. With today’s cameras, high profile guests and some of the most recognizable on air talent, professionalism, protocol, and personality are as important as makeup and hair skill. In this session, the CNN hair and makeup management team share their experience and expertise, giving you firsthand knowledge about what it takes to break into media hair and makeup

Following this session, you will have a chance to meet and connect with the CNN team to answer questions and make introductions.


Orlando Santiago head shot 12/19/2016







Community Board: Hosted by James Vincent with Paloma Romo, Lijha Stewart, Aga Rhodes & Orlando Santiago – 3:00pm-4:00pm

Being a better artist and building a stronger business requires successful planning, branding, and building your network. In a fast growing market like NYC, you have to be sure you put together successful business materials, a mastery of makeup applications and create a portfolio and presence that best represents you. You also need to build your support system and surround yourself with people that understand it all. In this important keynote, Makeup Artist and The Makeup Show Director of Education and Artist Relations, James Vincent, is joined by a panel of artists who have redefined what success can mean, created their own place and made an indelible mark in the industry. Join us for inspiration and honest advice from artists who have done it and are doing it and can help you make your own name in the beauty business.



Experience our 3 seminar stages created for artists to learn the new trends for the season and the techniques from Airbrush, Beauty, FX and Body Art. These seminars are presented by our sponsors and exhibitors along with the biggest artists in the business.

*These complimentary events are seated on a first-come first-served basis and are included in admission to The Makeup Show.

Seminar Stage A1st Floor
9:30-10:15 AM The Step By Step Guide On Creating A Flawless Glitter Cut Crease Kai Douglas for Glamorous Chicks
10:30-11:15 AMPreparing Your Space, Preparing Your Face James Vincent for Rebels and Outlaws
11:30-12:15 PMIf You Can Lash Here, You Can Lash Anywhere Yvonne MacInnis for Kiss Products
12:30-1:15 PMSlay the Day… with Benefit Brows & Blush Jose Rivera for Benefit Cosmetics
1:30-2:15 PMStreet Art Yvonne MacInnis for Ruby May Cosmetics
2:30-3:15 PMThe Insta-Bride Megan Garmers for MG Hair and Makeup
3:30-4:15 PMBrush Techniques Bethany Townes for Crown Brush
Seminar Stage B1st Floor
9:45-10:30 AMKevyn Aucoin Summer Kit Must Haves Viviana Martin for Nigel Beauty
10:45-11:30 AMCrease Lighting Gilbert Estrada y Ana Siquenza NY Makeup Academy
11:45-12:30 PMMedia Mixology for Photography Roque Cozzette for Cozzette Beauty
12:45-1:30 PMStorytelling Eyes Jordan Liberty for Stilazzi
1:45-2:30 PMPerfecting Your Skin + Brow Game Lijha Stewart for NYX Professional Makeup
2:45-3:30 PMMaquillaje Social Glam Jonathan Lule for Nuestro Secreto
3:45-4:30 PMMaquillaje en redes sociales, monetiza tu contenido! Martha Pardo for G4E Beauty
Seminar Stage C2nd Floor
9:45-10:30 AMThe Magic Behind The Makeup Light Michael Astalos & Special Guest for The Makeup Light
10:45-11:45 AMGetting Next Michael DeVellis for The Makeup Show
12:00-12:45 PMFrom Breakups to Makeup Angelique Velez for Breakups to Makeup
1:00-2:00 PMBreaking News Julie Meads, Tara Young & Toya Forbes for The Makeup Show
2:15-3:00 PMUniting Beauty Across The World David Stella for Siân Richards London
3:00-4:00 PMCommunity Board James Vincent & Guests for The Makeup Show

Our hands-on workshops provide an educational experience to artists of all levels to help refine their makeup skills and elevate their artistry and career in an intimate setting. Each workshop allows attendees to listen and learn through demonstration, coaching, discussion and practice hands-on while receiving informative feedback from their instructor. Registrants will also have the opportunity to use different products from brands that will be participating at the show.

*Registrants will receive a certificate of completion for each workshop.

*All Workshops have a capacity of 20 attendees.

*Workshop attendees must bring their own brush set, all other products supplied.

*Workshop registration is in addition to your show ticket. You will have the option to register for a workshop when you purchase your show ticket. All workshops are non-refundable and non-transferable. 

Click Here to buy your ticket and register for a workshop

Bethany Townes head shot 12/19/2016Emphasis Eyes: Bethany Townes, Studio 1, 9:45am–12:45pm – $140

Class Level: Beginner

The application an artist decides to emphasis the eyes can make all the difference. In this hands-on workshop, we will explore the use of color, texture, and placement in creating shapes and illusions with multiple product options. We will discuss product options and the role they play in perfecting application. Learn techniques for lining and defining, understand the power of depth and volume, and explore the relationship between brow, lash and every area of the eye.  Whether you are just starting out or elevating your makeup to the next  level, this workshop will have you designing and applying a perfect eye for every occasion.

Orlando Santiago head shot 12/19/2016Understanding Color Theory & Color Correction: Orlando Santiago, Studio 2, 10:00am- 1:00pm – $140

Class Level: Beginner

Theory is used to allow us to understand how colors react to each other and how our eyes see that reaction. This reaction is the basis of all make up design. Color theory applied in beauty make up lets us enhance certain features like eye color, make educated choices to correct discoloration in the skin tone or skin imperfections, and helps with issues like under eye darkness. In more advanced or avant garde make up designs, color theory will help you create a unique and impactful end result. In this hands-on workshop, you will learn how to make your own foundations, customize colors to design the best looks for your clients, and develop your eye to see how color theory applies to all aspects of your work.

Perfect Skin- Felicia Walker, Studio 1, 1:15pm-4:15pm – $105

Class Level: Beginner to Intermediate

Today’s client has unprecedented access to a plethora of beauty information. And thanks to social media and modern cameras, your client’s quest for complexion perfection presents a challenge that mere makeup application might not solve. As the beauty expert and a trusted source, the makeup artist is in a unique position to offer the client education, tips, and techniques to help enhance his or her skin, beyond makeup. Having a basic knowledge of skincare is essential to diminishing texture, adding lift and glow and eliminating discoloration. In this workshop, the facilitator walks you through the basics of skin preparation from decision making to actual process. You’ll have an opportunity to practice under the guidance of a master and gain valuable knowledge from her feedback. The facilitator will also address skin care concerns including rosacea, acne and scarring and address the best products for artists to carry in their professional makeup kit.

Bridal Makeup – A Beautiful Business: Kevin James Bennett, Studio 2, 1:30pm-4:30pm – SOLD OUT

Class Level: Intermediate to Advanced

Bridal makeup artists require a specific skill set to realize success in this extremely lucrative section of the beauty industry. Your artistry and business skills must be on-point.This three-hour, hands-on, bridal boot-camp presents real-world solutions to maximize your earning potential, as I teach you how to become a leader in your bridal market. We’ll discuss marketing, the services you offer, pricing, and the creation of beautiful Bridal Makeup. We’ll cover classic bridal looks, theme weddings, and current bridal trends. I’ll show you techniques and tricks to elevate your bride’s appearance and bulletproof their makeup, so EVERY picture looks fantastic. Let me show you how to provide exceptional services on the most important day of a bride’s life – and how to take those skills to the bank!


Momentum Session – A series of lectures with Master Artist and Industry Experts designed to engage you on a personal level. Listen and learn from the best in the business as they bring you through an intimate seminar style class with a lot of content to elevate your artistry and career through discussion, demonstration, and participation. Each session is for 90 minutes in an intimate setting. Designed for those artists wanting more in-depth information on the topic, but without the hands-on segment.

$35 each.

*Please note, this is not a hands-on class, but a demo will be provided and attendees will observe and participate in all sessions.

Serving Glamour: Yvonne MacInnis

Studio 3, 9:30am-10:45am – $35
Knowing which products work best for high intensity situations from red carpet and celebrity appearances to holiday parties and weddings, allows you to choose these makeup must haves to apply high performance makeup and use the perfect finishing product on any client you are working with. Watch and learn as we breakdown the design process for giving glamour as well as sharing industry secrets for application and the finishing touches.


Understanding Avant-Garde: Lijha Stewart

Studio 3, 11:15am-12:30pm – $35
New and unusual or experimental ideas, especially in the arts, or the people introducing them is the definition of Avant-Garde. An important piece to understand, if you want to take your makeup to exciting places, watch as we bring you through unexpected applications beyond beauty and share some of the tools and techniques to help you bring the unexpected to your own makeup.


Bethany Townes head shot 12/19/2016Tools of the Trade: Bethany Townes 

Studio 3, 1:00pm-2:15pm – $35
Every job requires its own set of tools. With more options than ever, choosing the right instrument can seem impossible. In this intimate intensive session, Brush Expert Bethany Townes will bring you through the process of choosing the correct brush hair, size, and shape. We will bring you through the process of building a brush and how to choose the right one based on your own needs. Gain insight on how you can maximize your potential to complete a job with minimum means by discerning which implements can make any makeup look its most excellent.

Danessa Myricks head shot 12/19/2016A Stronger Foundation: Danessa Myricks

Studio 3, 2:45pm-4:00pm – $35- SOLD OUT

Foundation and complexion products have become one of the most important parts of any application. With more choices than ever, knowing how to meet your client’s needs and make better decisions allows you to become a stronger artist. A Stronger Foundation takes a look at the options available for complexion and get an understanding for the how, when and why in choosing the proper products.


Find inspiration, unity and unforgettable artistry on our first The Makeup Show International Stage. This stage celebrates the art of makeup by bringing makeup professionals from all over the world together to excite, engage and inspire us to see the energy and possibility of what happens when artists unite.

*International Stage entrance is included in your show ticket.

Located on the 1st Floor

10:00 AM – 4:00 PM


Featured Artists:



Mia Connor10:00am-1:00pm






Bastian Russ 10:00am-1:00pm






Ederson Oliveira  – 11:00am-2:00pm






Darya Kholodnykh1:00pm-4:00pm






Daniel Takahashi 1:00pm-4:00pm








This specifically designed area offers a demo stage for artists to be introduced to new product,  practice and improve their makeup skills. Explore with product provided by The Makeup Show brands and interact in this fun environment under the guidance of brand experts and The Makeup Show team of experienced artists.

Touch it. Try it. Chart it. Apply it. Photograph it.

*Demo Stage entrance is included in your show ticket.

10:00-11:00 PM3rd Degree: 3D FX on the go: Joe Drobezko for Alcone
11:15-12:15 PMEyebrows…The Damone Roberts Way: Jenny Finken for Damone Roberts
12:30-1:30 PMNaturally Flawless- Mastering the No Makeup Makeup Skin: Angela Wilson for MustaeV
1:45-2:45 PMEra Beauty Comprehensive Training: Mikyle Miller for Era Beauty
3:00-4:00 PMBridal look- Maquillaje de novias: Doreen Guiterrez for Bana Cosmetics
10:15-11:15 AMPERFECTING THE CANVAS: Cleansing, prepping, & boosting the skin: Nicholas Lujan for MAKE UP FOR EVER
11:30-12:30 PMOld Age Make-up for Stage and Screen: Kitty Lee for Kryolan
12:45-1:45 PMADVANCED CAMOUFLAGE: Jackie van Riet for Kett @ MUSE Beauty.Pro
2:00-3:00 PMIt Starts With Skin: Isabelle De Vries for Temptu
3:15-4:15 PMHighlighting & Contour for A Seamless Finish: Sheila McKenna for Kett @ MUSE Beauty.Pro

*Presenters, topics and schedules are subject to change
*All Hands-On-Workshops are non-refundable and non-transferable.
*If you have already purchased your show tickets and would like to add classes please EMAIL US or call 212-242-1213.