Learn from legendary artists making an impact on our industry’s past, present and future at our live Main Stage. The Main Stage is a must for the attendees who want to learn how to advance their own artistry and career.

*Main Stage presentations are live and included in your show ticket.

Beyond Beauty: Einat Dan – Sunday August 15, 10:00am-11:30am
Recognized for her bold and artistic choices, her ability to perfect complexion, her unconventional ideas and creativity, Einat Dan is that rare artist who’s makeup makes an immediate impact. As one of the most influential artists and Educators working today, Einat has an understanding of building a career in beauty that is both influential and art-filled while making an indelible international mark in the fashion, film and body art business. In this first time keynote, Einat takes to the stage to share her story, her unique style, and her ability to create influence with authenticity that characterizes her artistic talent beyond the basic confines of makeup.
Einat will inspire you to go beyond the ordinary while introducing some ideas you can put into practice in your own work. She will push you to find your muse, offer her thoughts on the importance of self-expression, and demonstrate her award winning style. Listen and learn as Einat inspires you to take your own application to a place that will achieve legendary Artistic status.

Making Up: James Molloy – Sunday August 15,12:00pm-1:30pm
As one of the most talked about makeup artists in our industry in the last few years, James Molloy continues to redefine modern beauty. With an impressive resume that includes celebrities, international fashion and beauty and developing a brand that every artists wants, James Molloy has made a name for himself as an artist, entrepreneur and Educator. His company MYKITCO continues to change the way we look at tools.
In his first time at The Makeup Show, James will share his inspiring story and show you how he creates his unforgettable looks. He will offer insight on choosing the right tool, take you through his process and talk about building your name in a competitive industry. Whether your work is in bridal, television or editorial, this is a presentation not to be missed.

The Magic of Makeup: Kabuki – Sunday August 15, 2:00pm-3:30pm
Magazine covers, fashion week runways, music videos, celebrities and iconic shows like Sex and the City are just a few of the amazing credits on the resume of the one and only Kabuki. His work has inspired countless artists. His artistic style and exciting approach truly captures what makeup is and can be. Join us as Kabuki comes back to The Makeup Show NY and shares his story that led him from NYC Club Kid to world-renowned makeup artist. Watch the master at work. Let Kabuki inspire you as he takes you through his creative process and pushes you to become the artist you always wanted to be.

Our IN the Studio classes provide an educational experience to artists of all levels to help refine their makeup skills and elevate their artistry and career in an intimate setting. Each class allows attendees to listen and learn through demonstration, coaching, discussion and practice hands-on while receiving informative feedback from their instructor. Registrants will also have the opportunity to use different products from brands that will be participating at the show.

*Registrants will receive a certificate of completion for each class.
*IN the Studio attendees must bring their own brush set, all other products supplied.
*IN the Studio registration is in addition to your show ticket. You will have the option to register for a class when you purchase your show ticket. 

Click here for a detailed video description

Click here to buy your ticket and register for IN the Studio classes. 

Photo Ready, Makeup and Photography: Danessa Myricks
Master Class
Studio 1: Saturday August 14, 10:00am-2:00pm – $190
Class Level: Intermediate to Advanced
Click here for a detailed video description

Danessa Myricks – World-renowned Makeup Artist, Educator, Photographer and Brand Owner

Think Tank
This master class is an introduction to photography for makeup artists and is ideal for artists working in any print medium including bridal, editorial, head shot and other print work. It’s also essential for any artist who wants to know more about creating and capturing the perfect makeup application.

In this class, Danessa will share her experience from both sides of the camera as she reviews all that is involved in creating flawless looks for photography. This class is designed to help you better understand the details and create and apply camera ready makeup that makes an impact.

You will learn:

– Techniques required to transform makeup for photography
– Gain an understanding of the products and tools that can be used
– Explore the precision required for photographic applications
– Learn angles, lighting and composition to capture your own image

The Perfect Bride: Kevin James Bennett
Studio 2: Saturday August 14, 10:00am-6:00pm – $300 
Class Level: Beginner to Advanced
Click here for a detailed video description

This IN the Studio class is ideal for freelancers, salon makeup artists and anyone who wants to add makeup to, or perfect their work in the area of bridal makeup. You will understand the best products and techniques for long-lasting, beautiful bridal makeup. Learn the must-ask questions when working with a bride/bridal party and considerations for photography and video work.

The Creative Makeup Bootcamp: Lijha Stewart & Yvonne MacInnis
Studio 3: Saturday August 14, 9:00am-5:00pm – $300
Class Level: Beginner to Advanced

Click here for a detailed video description

The Creative Makeup Bootcamp is designed for the working makeup artist at every level — from new MUAs to Seasoned Professionals.

This Intensive Workshop featuring the most sought-after skills and knowledge will cover everything from Advanced Color Theory + Creative Design, Developing your signature Style to Building your Dream Kit and Mobilizing your career. This full day class offers hands-on practice of the creative design process including one-on-one mentoring and in the moment supportive coaching and feedback.

You will learn: 

– To approach the creative design aspect of your makeup artistry with fresh eyes and new inspiration.
– To create designs that incorporate art theory and support good decision making when applying for every look.
– To feel empowered to take creative risks in your career that will help you develop your personal style further.
– Master tricks and techniques to elevate your makeup applications in every area of the industry from Bridal to Events, and from Fashion to Editorial and Beyond.

Flawless Beauty: Orlando Santiago
Studio 1, Sunday August 15, 9:30am-12:30pm – $140
Class Level: Early Stage to Advanced
Click here for a detailed video description

Today’s clients are expectations are higher than ever and modern cameras are increasingly unforgiving with new modern technology. In this competitive industry, it is essential that you create makeup that is not only impactful but it must be perfect in every aspect of your application. In this class, you will learn to create and apply precise and perfected makeup, while developing an understanding of the fundamentals of each area of the face for every application.

You will learn:
– Explore questions and answers that will lead you to precise and perfect applications
– Build a better understanding of how every choice and administration of color affects the end result
– Master the precision, placement and application that allows you to become a better artist

Bridal Makeup: A Beautiful Business: Kevin James Bennett 
Studio 2: Sunday August 15, 10:00am-1:00pm – $140
Class Level: Intermediate to Advanced

Click here for a detailed video description

Bridal makeup artists require a specific skill set to gain success in this extremely lucrative section of the beauty industry. Your artistry and business skills must be on-point. This three hour, hands-on bridal boot camp presents real-world solutions to maximize your earning potential, build a stronger portfolio & skill set, and become a leader in your bridal market.

You will learn:
– Learn to market the services you offer, pricing and the creation of beautiful Bridal Makeup
– Cover classic bridal looks, themed weddings and current bridal trends
– Master techniques and tricks to elevate your bride’s appearance and make it last all day
– Learn to provide exceptional services on the most important day of your client’s life

Hair Styling 101: Linh Nguyen
Studio 1: Sunday August 15, 1:00pm-4:00pm – $140
Class Level: Beginner
Click here for a detailed video description

Master Hair Stylist Linh Nguyen – World-renowned expert and educator, known for his editorial artistry and celebrity work.

Success in today’s industry demands that makeup artists have at least a minimum knowledge of hair styling. In this hands-on workshop session, you will learn some simple terminology and dry styling techniques from an established industry expert who understands the demands of creating the perfect style for any occasion.

You will learn:
– Skills for the basic blowout and hair assessment
– Gain an understanding of curling techniques and tools
– Watch and try some simple styles under the guidance of an expert

Color for Correction & Creation: Lijha Stewart
Studio 2: Sunday August 15, 1:30pm-4:30pm – $140
Class Level: Beginner
Click here for a detailed video description 

Theory allows us to understand how colors react to each other and how our eyes see that reaction. This reaction is the basis of all makeup design. Color theory applied in beauty makeup lets us enhance certain features like eye color, make educated choices to correct discoloration in the skin tone or skin imperfections. Major issues like under eye darkness or distraction, helps create a unique and an impactful end result.

You will learn:
– Learn how to make your own foundations
– Customize colors to design the best looks for your client
– Develop your eye to see how color theory applies to all aspects of your work

Makeup Art and the Avant-Garde: Einat Dan
Think Tank Advance Master Class
Studio 1: Monday August 16, 9:30am-1:00pm – $190
Click here for a detailed video description 

Einat Dan –  Award-winning, internationally recognized artist

Think Tank – In an age where makeup has become so common – gaining insight into new, unusual or experimental ideas can allow you to tap into your creativity and challenge the everyday concept of what makeup can be. In this unique session, you will see what goes into creating memorable makeup from the start of the design process to the final application for an unforgettable look.

You will learn:
– Watch a master artist bring you through the design process
– Learn to find inspiration and design Avant-Garde makeup
– Start to create a look in the process of a truly innovative pro artist

In the Details: James Molloy
Master Class
Studio 2: Monday August 16, 9:30am-1:00pm – $190
Click here for a detailed video description

James Molloy – Global Rimmel Ambassador, MYKITCO. Co-founder and World-renowned makeup Artist and Educator

Think Tank – our advanced education sessions combine seminar style learning, hands-on workshop experience and question & answer in an intimate environment with a master artist.

Global Rimmel Ambassador, MYKITCO. co-founder and world-renowned Makeup Artist and Educator, James Molloy is an artist with an unmatched understanding the importance of developing and detailing your work to make it impactful. This Think Tank Advanced Master Class with James will bring you through the design, decision making and makeup application that will help you stand out. He will also demonstrate and lead you through a hands-on workshop where you will learn to look at the fine details of a finished look that allow you to perfect your makeup for each client.

You will learn:
– The process and questions for a better application
– The tools and technique for applying and finishing
– A deeper understanding for creating makeup that helps you stand out and make impact

Fundamentals of Complexion & Contour: Lijha Stewart
Studio 1: Monday August 16, 1:15pm-4:15pm – $140
Class Level: Beginner
Click here for a detailed video description

In this intensive class, we will look at one of the most important aspects of any application, achieving the perfect foundation. We will explore how product can be manipulated by an artist to achieve any desired coverage & texture and the importance of color theory, color matching, correction and coverage in creating flawless foundation.

You will learn:
– Discern the decision making process and the why & when in choosing liquid, crème or powder formulations
– Master color matching for multiple clients
– Learn to color correct, conceal, contour and shape and structure for any face

Red Carpet Beauty & Beyond: Orlando Santiago
Studio 2: Monday August 16, 1:15pm-4:15pm – $140
Class Level: Beginner to Intermediat
Click here for a detailed video description 

Whether your work is with celebrities for award ceremonies or you want to make every client look and feel like a celebrity, this class will help you better understand and execute special event makeup.

You will learn:
– Watch and learn the secrets to making your makeup long lasting
– Learn to design and apply flawless makeup for photographs, video and in person
– Practice the techniques and tricks the biggest artists in the business use to develop their signature looks

Momentum Session – A series of lectures with Master Artists and Industry Experts designed to engage you on a personal level. Listen and learn from the best in the business as they bring you through an intimate seminar style class with a lot of content to elevate your artistry and career through discussion, demonstration, and participation. Designed for those artists wanting more in-depth information on the topic, but without the hands-on segment.

*Please note, this is not a hands-on class, but a demo will be provided and attendees will observe and participate in all sessions. Momentum Sessions are in addition to your show ticket. You will have the option to register for a session when you purchase your show ticket. 

Click here for a detailed video description

Click here to buy your ticket and register for Momentum Sessions.

Marketing Me: Strategies for Success in the Freelance Career: Lijha Stewart
Studio 3: Sunday August 15, 10:00am-11:00am – $40
Click here for a detailed video description

Having an understanding of how marketing works and what it can do for your career is even more crucial when you have your own business. In this session, we will explore the smartest ways you can use social media to set a plan into place, wow potential employers, prospective clients and possible agents to put your career in better motion.

Understanding Avant-Garde: Yvonne MacInnis
Studio 3, Sunday August 15, 11:30am-12:30pm – $40
Click here for a detailed video description

New and unusual or experimental ideas, especially in the arts, or the people introducing them is the definition of Avant-Garde. An important piece to understand, if you want to take your makeup to exciting places, watch as we bring you through unexpected applications beyond beauty and share some of the tools and techniques to help you bring the unexpected to your own makeup.

Skin Games: Felicia Walker
Studio 3: Sunday August 15, 1:00pm-2:00pm – $40
Click here for a detailed video description 

Thanks to our obsession with social media, the demand for perfect skin is at an all-time high. Skincare for the Working Makeup Artist is a career essential. This session is your guide to elevating your makeup artistry and increasing your value through skincare education, tips, techniques and products. Go beyond makeup artistry by adding this invaluable skill set to your kit. The “must-attend” class will equip you with information and expertise that will amplify your artistry and establish a point of difference between you and your competition. Skincare education and makeup application go hand-in-hand. This session will transform your artistry.

A Stronger Foundation: Yvonne MacInnis
Studio 3: Sunday August 15, 2:30pm-3:30pm – $40
Click here for a detailed video description 

Foundation and complexion products have become one of the most important parts of any application. With more choices than ever, knowing how to meet your client’s needs and make better decisions allows you to become a stronger artist. A Stronger Foundation takes a look at the options available for complexion and get an understanding for the how, when and why in choosing the proper products.

Social Strategy – Influence in Action: Danessa Myricks
Studio 3: Sunday August 15, 4:00pm-5:00pm – $40
Click here for a detailed video description 

Understanding social media and marketing from an activation standpoint is essential for success. In this momentum, you learn to separate the fact from fiction and develop your own individual strategy.

The Best Intentions: James Vincent & Lijha Stewart
Studio 3: Monday August 16, 10:30am-11:30am – $50

Personal wellness is an important part of day to day life in any creative or competitive industry. Preparing your space, protecting your energy and being more mindful of intention can allow an artist to set their sight more clearly, communicate more effectively and curate something unforgettable for a client. In this momentum session Lijha Stewart and James Vincent offer some insight into tools and technique you can explore and implement in your life and career to help you be more focused, more mindful and better prepared to become the artist you want to be.

Serving Glamour: Orlando Santiago
Studio 3: Monday August 16, 11:45am- 12:45pm – $40
Click here for a detailed video description 

Knowing which products work best for high intensity situations from red carpet and celebrity appearances to holiday parties and weddings, allow you to choose these makeup must-haves to apply high performance makeup and use the perfect finishing product on any client you are working with. Watch and learn as we breakdown the design process for giving glamour as well as sharing industry secrets for application and the finishing touches.

Editorial Edge: Yvonne MacInnis
Studio 3: Monday August 16, 1:15pm-2:15pm – $40
Click here for a detailed video description

Defining editorial, designing editorial and elevating your work to an editorial level, are an important way for any artist to better develop their skill. Understanding which product allows you to work with and every editorial concept is as important as understanding the process itself. Learn what must-haves make editorial work easier and allow you to meet any makeup challenge. Listen in as we share the secrets to breaking into editorial and making that skill level part of every application.

Hair & Beyond: Linh Nguyen
Studio 3: Monday August 16, 2:45pm-3:45 pm – $40
Click here for a detailed video description

As a working artist, having even a basic understanding of hair styling is essential for success in today’s makeup business. In this important Momentum Session, you will learn some simple styling techniques for a basic blowout, curl and a bridal updo. You will better understand the work and skills that are needed of a hair stylist or try these techniques yourself.

The Feature Stage is located on the 2nd floor.

Boost your beauty business game! with award winning Entrepreneur: Melanie Burnicle – Sunday August 15, 10:45am-11:45am

Meet the Makeup Museum- Exhibitionist Tendencies: Doreen Bloch, Caitlin Collins, and Rachel Goodwin – Sunday August 15, 2:00pm-3:00pm

Dedicated to the past, present, and future of makeup, The Makeup Museum celebrates all of what our industry is and can be. Meet the people behind The Makeup Museum and what you can expect from this important new exhibition, event, and interactive space.

Girls Interrupted: Monae Everett, Michela Wariebi and Deshawn Hatcher – Sunday August 15, 3:15pm-4:15pm

Join this VIP panel all about women standing strong and taking their place in the industry. Listen as they discuss how to develop your career in the New York City

Back to Basic: Kevin James Bennett – Monday August 16, 10:45am-11:45am

Emmy Award Winner Kevin James Bennett doesn’t mind “being basic.” He knows that projects where you express yourself “artistically” don’t always pay the bills, and the ability to pump out technically sound, feature enhancing beauty makeup is our industry’s real moneymaker.

In this presentation, KJB brings us back to basic, carefully breaking down the contents of a properly stocked professional multimedia makeup kit. He explains how to evaluate which products (and tools) are “needs” and which are “wants.” The conversation continues with a discussion and demo of the rock-solid, core techniques he has developed over three decades as a successful makeup artist, working in all media formats (video, film, photo, red carpet, bridal, etc.).
This keynote is for smart beauty professionals who want information on how to maximize their efficiency and earning potential, so they have a steady income ($) which allows them to indulge their artistic side.

The Authentic Artist: Committing to Your Unique Makeup Journey: Michael DeVellis – Monday August 16, 1:00pm-2:00pm

Experience our stages created for artists to learn the new trends for the season and the techniques from Airbrush, Beauty, FX and Body Art. These seminars are presented by our sponsors and exhibitors along with the biggest artists in the business.

Click here for a detailed video description

*Seminars are complimentary events and are included in admission to The Makeup Show. 

Updated Schedule coming soon!

This specifically designed area offers a demo stage for artists to be introduced to new product, practice and improve their makeup skills. Touch it. Try it. Chart it. Apply it. Photograph it.

Click here for a detailed video description

*Demo Stage entrance is included in your show ticket.

Updated Schedule coming soon!

The Beauty Brunch at The Makeup Show NYC

Saturday, August 14, 2021: 2:00pm-4:30pm – $40

Join us for The Makeup Show NYC’s forth annual Beauty Brunch! Hosted by James Vincent, this event is a great way to mingle with your fellow industry peers in a more intimate setting. Sip cocktails from Ketel One Botanical and connect with the industry insiders. Celebrate the beauty business with Brands, Press & Artists. Don’t forget to take home a gift bag full of the pro community’s favorite products! Beauty Brunch tickets can be purchased during your registration to The Makeup Show NYC.

International Stage at The Makeup Show NYC
(Sponsored by Danessa Myricks Beauty
Sunday, August 15 & Monday, August 16 – 1st Floor

Find inspiration, unity and unforgettable artistry on our first The Makeup Show International Stage. This stage celebrates the art of makeup by bringing makeup professionals from all over the world together to excite, engage and inspire us to see the energy and possibility of what happens when artists unite. Stay tuned, schedule coming soon! **Access to the International Stage is included in your ticket to The Makeup Show NYC.

Featured Artists:

Marika D’Auteuil – Canada

Marie Dausell – Denmark

Mimi Choi – Canada

Chiao-Li – The Netherlands 

Linda Hallberg – Sweden