Saturday, April 29- Opening Cocktail and Classes (Show Floor is Not Open)
Sunday, April 30, 2023 – 9am-5pm
Monday, May 1, 2023 – 9am-5pm
Metropolitan Pavilion – 125 West 18th Street, NY 10011
The Makeup Show offers several different types of education including Main Stage Presentations, IN The Studio Workshops, Momentum Sessions, Seminar Stages and Demo Stage. Please check below for our education schedules. More updates coming soon. We also offer experiences such as The Beauty Brunch and the Danessa Myricks International Stage, see below for details.
Learn from legendary artists making an impact on our industry’s past, present and future at our live Main Stage. The Main Stage is a must for the attendees who want to learn how to advance their own artistry and career.
*Main Stage presentations are live and included in your show ticket.
A Career in Makeup with Sandra Saenz
Sunday, April 30, 10:00am-11:30am
Makeup Artist & Content Creator Sandra Saenz mixes her down-to-earth nature with her appeal to luxury brands, to entice a diverse audience on her social media. It can be difficult being the first in creating your own opportunity and for other people to follow behind you. You would need to be an expert with your skill sets as well as be able to use your unique experiences to connect and convince the world of what you are capable of. Sandra has been featured in magazines throughout the United States and Europe as well as in advertising campaigns for Sephora. Currently, she serves as a global brand ambassador for color with KVD Beauty. Sandra brings her cross-cultural knowledge and understanding of art, culture, beauty, and aesthetics to every project.
In her first keynote session with The Makeup Show, Sandra Saenz shares what is authentically Sandra. She will share her story, show you the Makeup artist she has become, and what she’s internationally recognized for, and inspire you to define success on your own terms to become the artist that only you can be.
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Art and Influence with Laurel Charleston
Sunday, April 30, Time 12:00pm-1:30pm
Laurel Charleston is a multidisciplinary artist whose work spans the cosmetic, digital, and high fashion sectors. An internationally published makeup expert, Laurel brings the world of beauty and fine art together for clients including Dazed, Harper’s Bazaar, and THEM, and appeared on the pages of Vogue, W Mag, New York Times, PAPER, Allure, and Tush, among other just to name a few.
Best known for her ground-breaking cosmetic Doja Cat for Paris Fashion Week of 2022, Laurel’s client roster includes the likes of Normani, Dylan Mulvaney, and Teyana Taylor, alongside luxury clientele like Macys, Coach, Instagram, Bombay Sapphire, Steve Madden, L’Oreal to name a few. Laurel has also made her mark in the Metaverse as the first trans curator invited to the coveted SuperRare marketplace, a project that birthed SuperTrans, a traveling gallery show that showcased 11 trans artists from all over the world. In this first-time session at The Makeup Show, Laurel will share her story, speak to the importance of authenticity, talk about inspiration in your artistry, and show you some of the makeup she has become world-renowned for.
REPRESENT: Artistry & Agency Redefined with EJ Jamele & Merrell Hollis
Sunday, April 30, 2:00pm-3:30pm
The cultural shifts of the last few years have made a major impact on the beauty industry. As artists, we have an incredible opportunity to revisit where we are and explore the existing landscape and possibilities available to us. In this session, EJ Jamele of crowdMGMT, and artist Merrell Hollis, will reexamine the title of makeup artist and explore some new ways for artists to build their business and brand. They will examine and explore the business foundation pillars of Artistry, Marketing, Service Presentation Portfolios and more. Don’t miss a chance to learn from the experts and see the unlimited potential this industry allows and how you can succeed faster and more confidently.
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TBD
Monday, May 1, 10:00am-11:30am
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Making it in Makeup with Luis Casco
Monday, May 1, 12:00pm-1:30pm
In our competitive beauty business talent, drive and tenacity are essential to success. Navigating your career and social media while maintaining your integrity and authenticity can seem overwhelming. Luis Casco has been a makeup artist with top celebrities, models & photographers for more than 25 years. He has led teams at Paris, New York and Russia Fashion Weeks and The Emmy’s®. Luis has appeared as the lead on-camera Makeup Artist of Lifetime Network’s Project Runway. Luis divides his time between NYC and LA but works internationally with celebrities and brands while building a celebrated career on his own terms. In this session Luis will share his story, speak to the importance of carving out your own niche in the beauty business, and offer advice and insight into what you can do to become a success in this industry on your own terms.
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Aim for Growth: Taking Your Business to the Next Level with Maude Okrah & James Vincent
for Black Beauty Roster
Monday, May 1, 2:00pm-3:30pm
Starting out in any industry can be difficult. Making your mark in the beauty industry requires technical skill, an entrepreneurial spirit, and an understanding of the ever-changing needs of our clients, cameras, and business acumen. In this session Maude Okrah helps you understand how to separate yourself from the crowd while building your ability to connect and cater to all clients and manage your business. She is the President of BBR (Black Beauty Roster). Black Beauty Roster is a digital DE&I platform that connects the TV, Film & Editorial world with hairstylists and makeup artists trained in textured hair and darker complexions, while simultaneously increasing education around textured hair and darker complexions to the industry at large. She is also the creator of Beauty Expense – the easiest way to manage your business and expenses as a beauty professional. Maude understands what it is to build a business to meet the needs of clients while amplifying and advancing forward. She will teach you to not only survive in this competitive business, but how to follow your intuition and keep working to become the best artist.
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Our IN the Studio classes provide an educational experience to artists of all levels to help refine their makeup skills and elevate their artistry and career in an intimate setting. Each class allows attendees to listen and learn through demonstration, coaching, discussion and practice hands-on while receiving informative feedback from their instructor. During the session registrants have the option to either create a makeup look on them-selves or to bring a model into the class after the first hour. The model will need to have a show ticket to enter the class. If the model wishes to enter the show floor they will need to have a show ticket.
*IN the Studio attendees must bring their own brush set, all other products supplied.
*IN the Studio registration is in addition to your show ticket. You will have the option to register for a class when you purchase your show ticket.
Click here for a detailed video description
The Ultimate Skin Designer: Danessa Myricks
Studio 1: Saturday, April 29, 10:00am-2:00pm – $225
Class Level: Intermediate to Advanced
Danessa Myricks – World-renowned Makeup Artist, Educator, Photographer and Brand Owner
When it comes to complexion there is definitely no “One size fits all” approach. There are so many considerations to take into account like skin tone, skin type, skin imperfections and taste, just to name a few.
Join Danessa for this intimate live session where she answers all your questions about strategically designing complexion for every skin type and occasion. During this exclusive, interactive session, Danessa will demonstrate a variety of complexion techniques including managing texture, designing natural bulletproof matte skin, color correction, and the strategic layering of textures and finishes to create the most natural, multi-dimensional skin.
• Building your texture tool kit
• The power of underpainting
• Strategically customizing glow
• Shape shifting features using radiance
• Minimizing texture while amplifying glow
• Glow and the Power of 3
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Bridal & Special Event Makeup: From Fundamental to Fabulous: Aga Rhodes
Studio 2: Saturday, April 29, 10:00am-6:00pm – $275
Class Level: Beginner to Advanced
This event is ideal for freelancers, salon makeup artists and anyone who wants to add makeup to, or perfect their work in the area of bridal makeup. You will understand the best products and techniques for long-lasting, beautiful bridal makeup. Learn the must-ask questions when working with a bride/bridal party and considerations for photography and video work.
You will learn:
• Explore questions and answers that will lead you to precise and perfect applications
• Techniques to apply long lasting makeup
• Master the precision, placement and application that allows you to become a better artist
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The Basics & Business of Bridal: Aga Rhodes
Studio 1: Sunday, April 30, 9:30am-12:30pm – $145
Class Level: Beginner
The Bridal makeup artist has their own special set of required skills in matters of business and makeup application. In this lucrative but crowded field finding ways to separate yourself from other artists in your area can be the difference between success and failure. In this hands-on workshop, we will discuss some easy ways to make more money and be more organized in building your bridal business. In the makeup aspect of this workshop, you will see examples of how you can elevate bridal makeup to an editorial beauty level and achieve notoriety in your own market as well as the knowledge to make a woman look wonderful on the most important day in her life. The presenter will lead you through your own application and help you develop techniques for makeup in high-intensity situations that range from romantic and classic to more modern looks.
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Working in TV and Film: Melanie Mills
Studio 1: Sunday, April 30, 1:00pm-4:00pm – $145
Class Level: Early Stage to Advanced
Working in television and film is an exciting and rewarding opportunity in the makeup industry. With more production work than ever and more union positions available, it is important to understand the who, what, where, when, and why? At times, it can be overwhelming when it comes to landing the position, building the right skill set and succeeding as an artist in design.
In this hands-on workshop multiple Emmy Award winner and Makeup Guild award recipient Melanie Mills, demonstrates a step-by-step process to understand the needs of today’s clients and cameras.
Flawless Beauty: Bethany Townes
Studio 1: Monday, May 1, 9:30am-12:30pm – $145
Class Level: Early Stage to Advanced
Today client expectations are higher than ever and modern cameras are increasingly unforgiving with new modern technology. In this competitive industry, it is essential that you create makeup that is not only impactful but it must be perfect in every aspect of your application. In this class, you will learn to create and apply precise and perfected makeup, while developing an understanding of the fundamentals of each area of the face for every application.
You will learn:
• Explore questions and answers that will lead you to precise and perfect applications
• Build a better understanding of how every choice and administration of color affects the end result
• Master the precision, placement and application that allows you to become a better artist
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Glam + Go: Techniques for The Business of Glamour: Lijha Stewart
Studio 1: Monday, May 1, 1:00pm-4:00pm – $145
Class Level: Beginner to Intermediate
Whether your work is with celebrities for award ceremonies or real women, red-carpet beauty will help you better understand execute special event makeup. Watch and learn the secrets to making your makeup long-lasting and ensuring it will be flawless in photographs, video and in person. Practice the techniques and tricks with the biggest artists in the business use to develop their signature looks.
The Business of Beauty Sessions – A series of lectures with Master Artists and Industry Experts designed to engage with you personally. Listen and learn from the best in the business as they bring you through an intimate seminar-style class with a variety of content to elevate your artistry, brand, and career through discussion and participation. A demonstration for the session may be provided. Designed for those working in the beauty industry and wanting to delve deeper into the business aspect.
These sessions are in-depth information on the topic, but without the hands-on segment.
*Please note, this is not a hands-on class. A demo may be provided and attendees will observe and participate in all sessions. Business of Beauty Sessions are in addition to your show ticket. You will have the option to register for a session when you purchase your show ticket.
Media Frenzy: Makeup, Marketing and More: Lijha Stewart
Studio 2: Sunday, April 30, 10:00am-11:00am – $40
In today’s world, a great makeup application is never enough. You’ll need to understand not only how to design and apply beautiful makeup, but how it will be captured by the camera as well as how you can use the image to market and promote yourself. Our presenters will share their insights on being a makeup artist with influence. This will be presented while bringing you through their process of completing a makeup look, making decisions about how, why and where to post it. The session also shows you how to use your phone to capture makeup and behind-the-scenes moments to build your social media platforms that have impact and authenticity.
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Kit Building 101: Building a Professional Kit: Lijha Stewart
Studio 2: Sunday, April 30, 11:30am-12:30pm – $40
Whether you are a veteran in the industry or just beginning to build your makeup kit, Lijha will share her secrets to organization and efficiency that will save you money, time and a bad back. Lijha will be exploring how to make the most out of what you have while bringing the least amount of makeup to salon or set. We will breakdown the basics of pro kit as well as explore some of the product must haves for every pro.
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Working with a Brand: Lijha Stewart
Studio 2: Sunday, April 30, 1:00pm-2:00pm – $40
Seeking prospective work and landing it can be tough enough. In the beauty industry, where you are constantly networking with potential employers, prospective clients, and possible agents you need to know how to succeed in even the most harrowing situations. Building a relationship with a brand can be a great way to launch a career or create more work, but separating yourself from the fray can feel difficult. In this session, we will determine who you need to reach out to, how you can create a better network, what you need to land lucrative contracts and rewarding relationships with the best in the business.
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Natural Glamour Makeup for Mature Clients: Ivan Betancourt
Studio 2: Sunday, April 30, 2:30pm-3:30pm – $40
Learn how to comprehensively understand every client’s unique needs no matter what stage of life. Having the knowledge and skill set to make every client feel beautiful is essential. In this session, you will learn how to identify the specific needs of aging skin as well as enhance eyes and lips for mature clients. Leave feeling confident knowing you can make any client in your chair feel gorgeous.
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Hair & Beyond: Ivan Betancourt
Studio 2: Sunday, April 30, 3:45pm-4:45pm – $40
As a working artist, having even a basic understanding of hair styling is essential for success in today’s makeup business. In this essential Business of Beauty Session, you will learn some simple styling techniques for a basic blowout, curl and a bridal updo. You will leave the session with a better understanding of the work and skills that are needed for a hairstylist.
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Brow Beat: Eyebrow and Eyelash Examination: Lijha Stewart
Studio 2: Monday, May 1, 10:00am-11:00am – $40
Developing your expertise in framing the face and finishing touches is essential for your artistry. Understanding the ins and outs of eyebrows based on face structure and eye shape can seem daunting. The Brow Beat clarifies the best way to design and apply the best lash and brow for the whole makeup look to shine brilliantly. We will explore the right product, placement, and approach for every situation.
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Skin Games: Ivan Betancourt
Studio 2: Monday, May 1, 11:30am-12:30pm – $40
Thanks to our obsession with social media, the demand for perfect skin is at an all-time high. Skincare for the Working Makeup Artist is a career essential. This session is your guide to elevating your makeup artistry and increasing your value through skincare education, tips, techniques and products. Go beyond makeup artistry by adding this invaluable skill set to your kit. The “must-attend” class will equip you with information and expertise that will amplify your artistry and establish a point of difference between you and your competition. Skincare education and makeup application go hand-in-hand. This session will transform your artistry.
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Represent: Understanding Agency Representation: Madeline Leonard
Studio 2: Monday, May 1, 1:00pm-2:00pm – $40
• What is the role of an agent?
• How do you approach an agent?
• When are you ready for an agent?
• What type of artist needs an agent?
Landing an agency isn’t the end all be all, but understanding when you need an agent or manager and how to find representation can be confusing. This session is designed to help artists at every level understand what it takes. We will explore the elements that go into creating a strong body of work including the ideal presentation for a portfolio, the importance of editing, sequencing, the artist’s signature style, and producing a presence that will get you in with the agencies for representation and land you work with the most coveted clients.
Anatomy of Makeup: Bethany Townes
Studio 2: Monday, May 1, 2:30pm-3:30pm – $40
As a makeup artist, part of what we do is design, apply and maintain a makeup. Understanding the specific needs of the face in front of you and the job at hand, can allow you to make more informed decisions in all areas of your artistry. In this session, we will breakdown that, what and why of the makeup process and speak to the when, who and where. This session will allow you to learn the tools for better decision making, self-edit, critique, and determination of if your makeup is meeting the needs of your clients and yourself.
Experience our stages created for artists to learn the new trends for the season and the techniques from Airbrush, Beauty, FX and Body Art. These seminars are presented by our sponsors and exhibitors along with the biggest artists in the business.
Click here for a detailed video description
*Seminars are complimentary events and are included in admission to The Makeup Show.
| Seminar Stage A: Sunday, April 30 |
| 9:30am-10:15am: TBD |
 10:30am-11:15am: Divine Bronze Collection – Contour, Color & Glow with Renny Vasquez for Pat McGrath Labs |
 11:30am-12:15pm: Ebony and Ivory- Inclusive Beauty from A to Z with David Hernandez for Face Atelier |
 12:30pm-1:15pm: Monetizing Your Makeup with Jacob Hyzer for |
| 1:30pm-2:15pm: TBD |
| 2:30pm-3:15pm: TBD |
 3:30pm-4:15pm: Eyelashes: Everything You Need To Know About the Hottest Beauty Trend with Mari Shten for Lash Lash |
| Seminar Stage B: Sunday, April 30 |
| 9:45am-10:30am: TBD |
 10:45am-11:30am: How to Break Into Editorial Work + Pitch to the Media with Vanessa Coppes for Bella Media & Co & Bella Magazine |
 11:45am-12:30pm: Next Level Beauty with Alphonse Wiebelt for Esum Cosmetics |
| 12:45-1:30pm: TBD |
 1:45pm-2:30pm: Mindset for Makeup Artists with Angelique Velez for Breakups to Makeups |
 2:45pm-3:30pm: Career Transitions with Ashunta Sheriff for Ashunta Sheriff Beauty |
| 3:45pm-4:30pm: TBD |
| Seminar Stage A: Monday, May 1 |
| 9:30am-10:15 am : TBD |
 10:30am-11:15am: Getting Next: Creating Your Best Life and Career Now with Michael Devellis for The Powder Group |
 11:30am-12:15pm: Introducing New Lumify Eye Illuminations with Lijha Stewart for Lumify |
 12:30pm-1:15pm: Choosing Brushes for the Way YOU Work with Kevin James Bennett for Omnia |
| 1:30pm-2:15pm: TBD |
| 2:30pm-3:15pm: TBD |
| 3:30pm-4:15pm: TBD |
| Seminar Stage B: Monday, May 1 |
| 9:45am-10:30am: TBD |
 10:45am-11:30am: The Art of Mature Skin Prep and Makeup: Tricks to Flawless Mature Glam with Melanie Mills for Melanie Mills Hollywood |
| 11:45am-12:30pm: TBD for Danessa Myricks Beauty |
| 12:45pm-1:30pm: TBD |
| 1:45pm-2:30pm: TBD |
| 2:45pm-3:30pm: TBD |
| 3:45pm-4:30pm: TBD |
This specifically designed area offers a demo stage for artists to be introduced to new product, practice and improve their makeup skills. Touch it. Try it. Chart it. Apply it. Photograph it.
Click here for a detailed video description
*Demo Stage entrance is included in your show ticket.
| Demo Stage A: Sunday, April 30 |
| 10:00am-11:00am: TBD |
| 11:15am-12:15pm: TBD |
 12:30pm-1:30pm: Unconventional Beauty with Auralis Flores for Omnia |
 1:45pm-2:45pm: Mastering the Perfect Face: How to Gain an Understanding of Skin, Undertones, and Texture in All Skin Complexions with Kim Baker for Glamazon Beauty |
| 3:00pm-4:00pm: TBD |
| Demo Stage B: Sunday, April 30 |
| 10:15-11:15am: TBD |
 11:30am-12:30pm: Airbrush Beauty with Jennifer Harbour-Heape for @ Esum Cosmetics |
| 12:45-1:45pm: TBD |
| 2:00pm-3:00pm: Skincare Secrets for Glossy Skin in Makeup with Alexandra Lança for Nature Secrets Cosmetics |
| 3:15pm-4:15pm: TBD |
| Demo Stage A: Monday, May 1 |
| 10:00am-11:00am: TBD |
 11:15am-12:15pm: Creative Design with Jackie VanRiet for KETT Cosmetics@ Esum Cosmetics |
| 12:30pm-1:30pm: TBD |
| 1:45pm-2:45pm: TBD |
| 3:00pm-4:00pm: TBD |
| Demo Stage B: Monday, May 1 |
| 9:30am-10:30am: TBD |
| 10:30am-11:30am: TBD |
 11:45am-12:45pm: Trends from NYFW with Jacob Hyzer for LimeLife by Alcone |
| 12:45pm-1:30pm: TBD |
| 1:45pm-2:30pm: TBD |
Sponsored by Danessa Myricks Beauty
Sunday, April 30 & Monday, May 1 – 1st Floor
Find inspiration, unity and unforgettable artistry on our first The Makeup Show International Stage. This stage celebrates the art of makeup by bringing makeup professionals from all over the world together to excite, engage and inspire us to see the energy and possibility of what happens when artists unite.
**Access to the International Stage is included in your ticket to The Makeup Show NYC
Merrell Hollis- USA: Sunday, April 30- 10:00am-11:30am
@merrellhollis
James Molloy– England: Sunday, April 30- 12:00pm-1:30pm
@jamesmolloymakeupartist
James Mac- Ireland: Sunday, April 30- 2:00-3:30pm
@jmac_mua
Lewina David -Liberia: Monday, May 1- 10:00am-11:30am
@lewinadavid
Anna Novikova- Ukraine: Monday, May 1- 12:00pm-1:30pm
@novikova.annie
Danessa Myricks– United States: Monday, May 1- 2:00pm-3:30pm
@danessa_myricks
Danessa Myricks Beauty with Danessa Myricks & Etienne Ortega presents Artists United – $209
Sunday, April 30, 5:30pm-9:30pm
Join us for Artists United –during this special educational series, Danessa will share the stage with Etienne Ortega for the first time.
One evening, Two masters, Two presentations like you have never seen before.
Pricing includes a gift bag valued at over $500.
