Sunday, March 24, 2019 9:00AM – 5:00PM

*Check back for weekly updates on education!

Danessa Myricks will be teaching a Hands On Workshop – register now before her class fills up! 

MAIN STAGE KEYNOTE - Presenters Coming Soon

The Makeup Show Keynote & Business Forum is an event for all of our attending beauty pros. These speeches and demonstrations are presented by legends and the leading artists influencing and making an impact on our industry’s past, present and future. These not-to-miss sessions allow artists and industry insiders at all levels of the industry to watch, listen and learn.

Whether it is the latest in technique and trend, insight into a particular area of the industry, or an intimate look into the life of a leading artist, The Keynote & Business Forum is a must for the attendees who want to learn how to advance their own artistry and careers. *Keynote presentations are included in your show ticket.


Back to Basic: Kevin James Bennett 10:30am – 12:00pm

Emmy Award Winner Kevin James Bennett doesn’t mind “being basic”. He knows that projects where you express yourself “artistically” don’t always pay the bills and the ability to pump out technically sound, feature enhancing beauty makeup is our industry’s real moneymaker. In this presentation, KJB brings us back to basic, carefully breaking down the contents of a properly stocked professional multimedia makeup kit. He explains how to evaluate which products (and tools) are “needs” and which are simply “wants”. The conversation continues with a discussion and demo of the rock-solid, core techniques he has developed over three decades as a successful makeup artist, working in all media formats (video, film, photo, red carpet, bridal, etc.). This keynote is for smart beauty professionals who want information on how to maximize their efficiency and earning potential, so they have a steady income ($$$) which allows them to indulge their artistic side.


Celebrity Skin: Pati Dubroff – 3:30pm-4:45pm

As one of the most esteemed makeup artists in our industry, Pati Dubroff continues to redefine modern beauty and make her mark in many areas including changing the way we perceive THE perfect complexion. Coveted by celebrities and world-renowned photographers alike, Pati’s influence on makeup lovers and leading role in creating makeup trends is a true inspiration for any makeup pro. With a resume that includes working with photographers the likes of Peter Lindbergh, Annie Leibovitz and Patrick Demarchelier; Pati’s makeup has graced magazines including Vogue, Vanity Fair and Harper’s Bazaar, to name a few. Pati’s understanding of color, texture and trend make her an innovator, her understanding of perfecting complexion for every client and situation makes her a master. In this keynote, Pati will discuss the process for perfecting skin and complexion by demonstrating techniques and “foundations” of building a look and the journey that has made her the artist she is today. She will showcase some of the tricks and techniques that make her the Go-To Artist for clients including Margot Robbie, Priyanka Chopra, Melissa McCarthy, Kate Bosworth, Amanda Seyfried, and Natalie Portman and offer tips on how to take any application to the next level.

SEMINARS- Schedule Coming Soon

Learn all the new trends for the seasons, techniques from Airbrush to FX and more at the Main Floor Seminars. Designed to inspire and inform, these seminars are presented by our sponsors and exhibitors, along with some of the biggest artists in the business. These complimentary events are seated on a first-come first-served basis and are included in admission to The Makeup Show.

*Seminars are included in your show ticket.


Our Workshops allow an exclusive group of dedicated artists to be a part of intense learning with some of the largest names in our industry in an intimate setting. Each workshop is designed to allow attending artists to listen and learn through demonstration, discussion, coaching and critique via face to face attention from icons and celebrity artists allowing you to advance your artistry and career.

*All Workshops have a capacity of 20 attendees.

*All Workshop Attendees must bring their own brush set, all other products supplied.

*Workshop registration is in addition to your show ticket. You will have the option to register for a workshop when you purchase your show ticket. All workshops are non-transferable and non-refundable. 

Click Here to buy your ticket and register for a workshop

Editing & Examining Your Work: Yvonne MacInnis

Studio 1, 9:30am-12:30pm – $140

Class Level: Advanced

Perfecting your technique, detailing your work and understanding control and precision in beauty makeup applications is essential for becoming a well-known or well respected artist. Stepping back from your makeup and making edits is as important as how you design your look and deal with your client. Knowing when to stop and developing your eye to see the small detail in your makeup makes every makeup stronger.This workshop is a concentrated look at techniques including focusing on detailing and taking the extra steps to ensure your makeup goes from great to gorgeous. Learn the methods you need to create flawless, awe inspiring beauty makeup on every job from bridal to editorial.  This workshop will allow you to see and experience your application in HD to better understand your own makeup.

Orlando Santiago head shot 12/20/2016Understanding Color Theory & Color Correction: Orlando Santiago

Studio 2, 9:45am-12:45pm – $140

Class Level: Beginner

Theory is used to allow us to understand how colors react to each other and how our eyes see that reaction. This reaction is the basis of all makeup design. Color theory applied in beauty makeup lets us enhance certain features like eye color, make educated choices to correct discoloration in the skin tone or skin imperfections, and helps with issues like under eye darkness. In more advanced or avant-garde makeup designs, color theory will help you create a unique and impactful end result. In this hands-on workshop, you will learn how to make your own foundations, customize colors to design the best looks for your clients, and develop your eye to see how color theory applies to all aspects of your work.

Skin Deep: Skincare Essentials for the Makeup Artist: Felicia Walker Benson

Studio 4, 10:00am-1:00pm – $140

Class Level: Beginner to Intermediate

Today’s client has unprecedented access to a plethora of beauty information. And thanks to social media and modern cameras, your client’s quest for complexion perfection presents a challenge that mere makeup application might not solve. As the beauty expert and a trusted source, the makeup artist is in a unique position to offer the client education, tips, and techniques to help enhance his or her skin, beyond makeup. Having a basic knowledge of skincare is essential to diminishing texture, adding lift and glow and eliminating discoloration. In this workshop, the facilitator walks you through the basics of skin preparation from decision making to actual process. You’ll have an opportunity to practice under the guidance of a master and gain valuable knowledge from her feedback. The facilitator will also address skin care concerns including rosacea, acne and scarring and address the best products for artists to carry in their professional makeup kit.

Bridal Makeup – A Beautiful Business: Kevin James Bennett

Studio 1, 1:00pm-4:00pm – $140

Class Level: Intermediate to Advanced

Bridal makeup artists require a specific skill set to realize success in this extremely lucrative section of the beauty industry. Your artistry and business skills must be on-point.This three-hour, hands-on, bridal boot-camp presents real-world solutions to maximize your earning potential, as I teach you how to become a leader in your bridal market. We’ll discuss marketing, the services you offer, pricing, and the creation of beautiful Bridal Makeup. We’ll cover classic bridal looks, theme weddings, and current bridal trends. I’ll show you techniques and tricks to elevate your bride’s appearance and bulletproof their makeup, so EVERY picture looks fantastic. Let me show you how to provide exceptional services on the most important day of a bride’s life – and how to take those skills to the bank!


Danessa Myricks head shot 12/27/2016

Beautiful Skin of Color: Danessa Myricks

Studio 2, 1:15pm-4:45pm – $140

Class Level: Beginner to Intermediate

This event will help you increase your confidence when you approach any skin tone. The presenters will review the skills required for working on a variety of mid and darker skin tones, review important considerations for skin color and undertone, discuss in-depth foundation matching and choosing eye, lip and cheek colors that are appropriate to skin tone. Focus on color matching, highlight, contour and concealing skin to create a flawless canvas for women of  color.


Momentum: In Session – A series of lectures with Master Artists and Industry Experts designed to engage you on a personal level. Listen and learn from the best in the business as they bring you through an intimate seminar style class with a lot of content to elevate your artistry and career through discussion, demonstration, and participation. Each session is for 90 minutes in an intimate setting. Designed for those artists wanting more in-depth information on the topic, but without the hands-on segment.

$40 each.

*Please note, this is not a hands-on class, but a demo will be provided and attendees will observe and participate in all sessions.

Click Here to buy your ticket and register for Momentum: In Session.

Serving Glamour: Lijha Stewart

Studio 3, 9:30-11:00 AM – $25

Knowing which products work best for high intensity situations from red carpet and celebrity appearances to holiday parties and weddings, allows you to choose these makeup must haves to apply high performance makeup and use the perfect finishing product on any client you are working with. Watch and learn as we breakdown the design process for giving glamour as well as sharing industry secrets for application and the finishing touches.

Engaging Bridal: Bethany Townes

Studio 3, 11:15 am-12:45pm – $25

Bridal makeup artists must be the best in the business. Both the intensity of the situation and the dynamically durable requirements of the application, makes it the toughest makeup you can do. See what products meet the bridal challenge, learn how to build a better bridal business, and learn to create the perfect bride every time.

Tools of the Trade: Angela Wilson

Studio 3, 1:00 pm- 2:30 pm – $25

Every job requires its own set of tools. With more options than ever, choosing the right instrument can seem impossible. In this intimate intensive session, Brush Expert Angela Wilson will bring you through the process of choosing the correct brush hair, size, and shape. We will bring you through the process of building a brush and how to choose the right one based on your own needs. Gain insight on how you can maximize your potential to complete a job with minimum means by discerning which implements can make any makeup look its most excellent.

Complexion Perfection: Yvonne MacInnis

Studio 3, 2:45 pm-4:15 pm – $25

With the advent of high-definition photography and clients becoming more product savvy than ever before, makeup artists need to be more proficient in analyzing their clients skin, identifying issues and taking immediate action in skin preparation. In this session, we will take an intensive look at the options available for skin care and complexion and show you how to properly care and prepare for any complexion need. We will offer insight on skin products that’s perfect for the professional artist and show you how to bring them into your makeup application.


This specifically designed area offers 3 demo stages for artists to be introduced to new product,  practice and improve their makeup skills. Explore with product provided by The Makeup Show brands and interact in this fun environment under the guidance of brand experts and The Makeup Show team of experienced artists.

Touch it. Try it. Chart it. Apply it. Photograph it.

*Demo Stage entrance is included in your show ticket.

*Presenters, topics and schedules are subject to change
*Tickets and all Hands-On-Workshops are non-transferable and non-refundable
*If you have already purchased your show tickets and would like to add classes please EMAIL US or call 212-242-1213