Saturday, March 21, 2019 9:00AM – 5:00PM

See our 2019 Education below.

Advance Ticket Sales for 2020 will open on July 15, 2019

Learn from legendary artists making an impact on our industry’s past, present and future at our Main Stage. These not-to-miss sessions allow artists and industry insiders at all levels of the industry to watch, listen and learn. The Main Stage is a must for the attendees who want to learn how to advance their own artistry and careers.

*Main Stage presentations are included in your show ticket.

*The Main Stage is located in the BLVD Ballroom on the first floor.

Danessa Myricks head shot 12/20/2016

Multidimensional Makeup for Photography – Danessa Myricks – 10:00am-11:30am 

As a makeup artist, photographer, and entrepreneur, Danessa Myricks has mastered the perfect beauty application and made a name for herself as one of the most creative artists in our makeup industry. With the creation of her eponymous line, Danessa Myricks Beauty, and her work in the studio, Danessa continues to creatively combine art and product manipulation as she did in her role as Director of Innovation for Benefit Cosmetics. Her insight and ability to guide others on how texture, color, product payoff, and lighting can synergize on camera is unmatched. In this main stage presentation, Danessa shows us why a multidimensional strategy is key to producing impactful images. She shares her tips for manipulating texture, maximizing color, and creating dimension which sets the tone for creating memorable images. 


The Basics of Beauty – Sam Fine – 12:00pm-1:30pm
A master class is a class given to students of a particular discipline by an expert of that discipline. Sam Fine, among the world’s leading makeup artists, is the man of choice when it comes to beautifying women of color. He has been called upon to work his magic on supermodels Naomi Campbell, Tyra Banks, Iman and superstars like Queen Latifah, Kerry Washington, Jennifer Hudson and more. Sam’s work has appeared on magazine covers and fashion pages of Vogue, Harper’s Bazaar, and Essence. In 1998, he became a top selling author after the release of Fine Beauty: Beauty Basics and Beyond for African-American Women.  As follow-up, Fine introduced his first instructional DVD, Fine: The Basics of Beauty. In this main stage presentation, you will experience firsthand the artistry that separates him from others in the industry and establishes him as an expert and innovator in our field. You will gain advice to further your own artistry and success in our industry. You will learn the secrets to creating unforgettable makeup applications and design for the specific needs of women of color.


Beauty Driven – Ashunta Sheriff – 2:00pm-3:30pm

With over 20 years in the beauty industry, makeup artist Ashunta Sheriff has made a name for herself by mastering the art of makeup and has managed to change the game. With an understanding of both beauty and business, Ashunta has separated herself from other artists by using the less is more makeup approach on some of the most famous faces in the world while managing to forge the way for fresh, new beauty looks. Her passion and drive have allowed her to keep moving forward and gained her a position in the industry that is unlike anyone else. In her return to The Makeup Show main stage, Ashunta will share her thoughts on how to build your own beauty brand and name while maintaining your own ideals and integrity. She will speak on the importance of surrounding yourself with the right people to push you further. She will shed some light on how to make your own artistry celebrity worthy and share her technique for developing her signature contour and glowing makeup look. Let Ashunta inspire you to look beyond the images that we are inundated with and the carbon copy makeup techniques that flood the internet. She will guide you to develop your own signature style and help you to become part of this new makeup movement of individual beauty.


SEMINARS - Check Back for Updates

Experience our 2 seminar stages created for artists to learn the new trends for the season and the techniques from Airbrush, Beauty, FX and Body Art. These seminars are presented by our sponsors and exhibitors along with the biggest artists in the business.

*These complimentary events are seated on a first-come first-served basis and are included in admission to The Makeup Show.

Seminar Stage A
10:30am-11:15amThe New Face of Beauty Bethany Townes for Mineral Air
11:30am-12:15pmDetailing Beauty Alphonse Wiebelt for MUSE Beauty.Pro
12:30 pm-1:15pmThe More You Know: Continuing Your Makeup Education Jake Aebly for Alcone
1:30pm-2:15pm Com-Packed Tunde Oyeneyin for MAKE UP FOR EVER at Camera Ready Cosmetics
2:30pm-3:15pmMakeup Universe Victor Guadarrama for Nuestro Secreto
3:30pm-4:15pmLoola Cosmetics Multifunctional (hybrid) Beauty Application Isoken Asemota for Loola Cosmetics
Seminar Stage B
9:45am-10:30amHealthy Skin: The True Foundation Rosalba Martone for Perricone MD
10:45am-11:30amOld Age Makeup for Stage and Screen Jordan Plath for Kryolan
11:45am-12:30pmInclusion, The Perfect Multicultural Palette DeShawn Hatcher for Graftobian
12:45pm-1:30pmL.A Looks Good on You Lori Taylor Davis for Smashbox Cosmetics
1:45pm-2:30pmA Masculine Side to Makeup - Essential Tips for Men's Makeup Angela Wilson for MustaeV
2:45pm-3:30pmOnstage Glamour: The Beauty Behind Miss Universe Danielle Doyle for The Perfect Face
3:45pm-4:30pmUniting Beauty Across The World David Stella for Siân Richards London

Our hands-on workshops provide an educational experience to artists of all levels to help refine their makeup skills and elevate their artistry and career in an intimate setting. Each workshop allows attendees to listen and learn through demonstration, coaching, discussion and practice hands-on while receiving informative feedback from their instructor. Registrants will also have the opportunity to use different products from brands that will be participating at the show.

*Registrants will receive a certificate of completion for each workshop.

*All Workshops have a capacity of 20 attendees.

*Workshop attendees must bring their own brush set, all other products supplied.

*Workshop registration is in addition to your show ticket. You will have the option to register for a workshop when you purchase your show ticket. All workshops are non-refundable and non-transferable. 

*Studio 1 is located in the Westheimer Room on the first floor.

*Studio 2 is located in the Director Room on the first floor.

Click Here to buy your ticket and register for a workshop

Orlando Santiago head shot 12/20/2016

Fundamentals of Complexion & Contour: Orlando Santiago

Studio 1, 10:00am-1:00pm – $140 

Class Level: Beginner

In this intensive hands-on workshop, we will look at one of the most important aspects of any application- achieving the perfect foundation. We will explore how product can be manipulated by an artist to attain any desired coverage and texture and the importance of color theory, color matching, correction and coverage in creating flawless foundation. We will discern the decision making process and the why and when in choosing liquid, crème and powder formulations. In the hands-on portion, you will be challenged to color match multiple clients and correctly apply three different formulas of foundation to achieve desired coverage. This workshop is ideal for beginning makeup artist or artist who wants to explore the building blocks of a beautiful application.

Emphasis Eyes: Lijha Stewart 

Studio 2, 10:15am-1:15pm – $140

Class Level: Beginner

The application an artist decides to emphasis the eyes can make all the difference. In this hands-on workshop, we will explore the use of color, texture, and placement in creating shapes and illusions with multiple product options. We will discuss product options and the role they play in perfecting application. Learn techniques for lining and defining, understand the power of depth and volume, and explore the relationship between brow, lash and every area of the eye.  Whether you are just starting out or elevating your makeup to the next  level, this workshop will have you designing and applying a perfect eye for every occasion.

Red Carpet Beauty & Beyond: Bethany Townes

Studio 1, 1:30pm-4:30pm – $140

Class Level: Beginner to Intermediate

Whether your work is with celebrities for award ceremonies or real women, red carpet beauty will help you better understand and execute special event makeup. Watch and learn the secrets to making your makeup long lasting and ensuring it  will be flawless in photographs, video and in person and practice the techniques and tricks the biggest artists in the business use to develop their signature looks.


Makeup for Photography: Yvonne MacInnis

Studio 2, 1:45pm-4:45pm – $140

Class Level: Intermediate to Advanced

For anyone working in any print medium including bridal, editorial, head shot or other print work you will review what is involved in creating flawless beauty makeup for photography. This class is designed to help you better understand the details that allow a makeup to be camera ready. Learn techniques required to transform makeup for photography and the products and tools that can be used, and explore the precision required for photographic applications.



Momentum In Session – A series of lectures with Master Artists and Industry Experts designed to engage you on a personal level. Listen and learn from the best in the business as they bring you through an intimate seminar style class with a lot of content to elevate your artistry and career through discussion, demonstration, and participation. Each session is for 90 minutes in an intimate setting. Designed for those artists wanting more in-depth information on the topic, but without the hands-on segment.

$25 each.

*Please note, this is not a hands-on class, but a demo will be provided and attendees will observe and participate in all sessions.

*Momentum: In Session is located in the Woodway Room on the second floor.

Click Here to buy your ticket and register for Momentum: In Session.

A Stronger Foundation: Yvonne MacInnis

Studio 3, 9:30am-11:00am  – $25
Foundation and complexion products have become one of the most important parts of any application. With more choices than ever, knowing how to meet your client’s needs allows you to become a stronger artist. Focus On Foundation takes an intensive look at the options available for complexion and get an understanding for the how, when and why in choosing the proper products.


Skincare for the Working Makeup Artist: Felicia Walker

Studio 3, 11:30am-1:00pm – $25

Thanks to our obsession with social media, the demand for perfect skin is at an all time high. Skincare for the Working Makeup Artist is a career essential. This seminar is your guide to elevating your makeup artistry and increasing your value through skincare education, tips, techniques and products. Go beyond makeup artistry by adding this invaluable skill set to your kit. The “must-attend” seminar will equip you with information and expertise that will amplify your artistry and establish a point of difference between you and your competition.  Skincare education and makeup application go hand-in-hand. This seminar will transform your artistry.


Orlando Santiago head shot 12/20/2016Editorial Edge: Orlando Santiago

Studio 3, 1:15pm-2:45pm – $25
Defining editorial, designing editorial and elevating your work to an editorial level, are an important way for any artist to better develop their skill. Understanding which product allows you to work with any and every editorial concept is as important as understanding the process itself. Learn what must- haves make editorial work easier and allow you to meet any makeup challenge. Listen in as we share the secrets to breaking into editorial and making that skill level part of every application.


Marketing Me: Strategies for Success in the Freelance Career: Lijha Stewart

Studio 3, 3:00pm-4:30pm – $25

Having an understanding of how marketing works and what it can do for your career is even more crucial when you have your own business. In this session, we will explore the smartest ways you can use social media to set a plan into place, wow potential employers, prospective clients and possible agents to put your career in better motion.



This specifically designed area is a demo stage for artists to be introduced to new product, practice and improve their makeup skills. Explore with product provided by The Makeup Show brands and interact in this fun environment under the guidance of brand experts and The Makeup Show team of experienced artists.

Touch it. Try it. Chart it. Apply it. Photograph it.

*Demo Stage entrance is included in your show ticket.

Demo Stage A
9:00am-11:00amAnna Chapovalov Body Painter Anna Chapovalov for The Makeup Show
11:30am-12:30pmTEMPTU: Hollywood's Secret Weapon in the Age of Ultra HD Tanya Demeer for Temptu
12:45pm-1:45pmGlōGirl Tosca for GlōGirl Cosmetics
2:00pm-3:00pmAdvanced Camouflage Jackie van Riet for Kett @ MUSE Beauty.Pro
3:15pm-4:15pmMake More Money with Permanent Makeup Nelly Kirschner for Nouveau Contour

*Presenters, topics and schedules are subject to change
*Tickets, Hands-On-Workshops and all Momentum in Sessions are non-refundable and non-transferable
*If you have already purchased your show tickets and would like to add classes please EMAIL US or call 212-242-1213.