Frequently Asked Questions:

Below are some of our most frequently asked questions. If you have any additional questions or concerns, please contact The Makeup Show’s Offices at (212) 242-1213, or email us at

The Makeup Show is a beauty experience open to anyone who works, studies or is interested in the beauty industry. This includes makeup lovers, enthusiasts, makeup artists, hairstylists, estheticians, cosmetologists, aspiring artists, nail technicians, barbers, agents, models, fashion stylists, photographers, industry insiders, beauty students, and anyone who loves the beauty industry are welcome to attend the show. 

The Makeup Show helps both new and seasoned artists. Those in school or just starting out can learn from basic seminars and networking as well as hands-on workshops, while those who have been in the industry and are seasoned can still expand their skill set by taking hands-on workshops and seminars. The Makeup Show is also a place to network and build your industry connections.

With the purchase of your show ticket, you will gain access to the exhibitor show floor and over 40 free sessions including Demo Stage, Seminar Stage, as well as the Main Stage Presentations. The only additional fees are for our Hands-On Workshops and Momentum in Sessions.

Yes, for more information on group discounts and sales, please contact

All children under the age of 8 are complimentary. Children above the age of 8 will need to purchase a ticket and be accompanied by a guardian.

IN the Studio attendees will need to provide their own makeup brush set; all makeup and supplies will be provided in the class.

No, the IN the Studio attendees will work on each other.

All tickets are NON REFUNDABLE and NON TRANSFERABLE. The name that the ticket was booked on must be the person who comes with the confirmation and picks up the ticket.

At the time of registering for your ticket, you will find all classes on the third page of your registration. If you wish to add classes after you have completed your registration, please email

The Makeup Show is open to those in the beauty industry and those interested in joining it. The show offers community, inspiration and education LIKE no other event. Network, meet artists, brand reps and owners in an intimate setting. Gain access to pro and prestige brands and education that is exclusive to The Makeup Show.

Yes, any student currently enrolled in a beauty, hair & fashion school is allowed to attend. Students receive 10% discount on tickets and MUST show student ID or enrollment papers at the door.

All exhibitors are given the option to sell products on the floor, 90% do and give a pro-discount (10-60%).  Most exhibitors take both cash and credit card. We recommend you come prepared with both forms of payment as well as bring your pro credentials as some ask again to see them to receive further discounts.

Main Stage, Seminar Stage and Demo Stage presentations are complimentary educational events that we offer in each city at a first come, first serve basis. IN the Studio classes and Momentum Sessions are an additional fee.

For information on all educational sessions, please click on the Education tab on the website and then select the day or days you would like to attend.

You can add a guest on the Personal Information page by clicking on the Guest Information tab while registering. If you wish to add the guest after you have completed your registration, please email

As a salon, spa or boutique owner you will be able to learn about the newest brands, products and techniques in the industry. As a professional freelancing or working for a beauty brand or retailer you will be able to educate yourself about the newest products, techniques and brands, as well as networking with company executives and high level artists in order to further your career. Pro-discounts ranging from 20-50% is typically in effect from participating companies as well as companies allow registration to pro-industry benefits.

We allow you to purchase up to five guest tickets while registering for the show. This is important for artists that want to share their experience with an assistant or a significant other, family member or child, or simply don’t want to attend alone.

Seminars are seated events on the floor of the show where you can learn all the new trends for the seasons.

Our Demo Stage Area is where you can observe artists in action as they show live demonstrations of how to use product and techniques.

IN the Studio classes are traditionally 3-4 hour sessions where you have the opportunity to practice, receive feedback and learn in an intimate setting. These classes are for an additional fee.

Momentum Session is a series of lectures with Master Artists and Industry Experts designed to engage you on a personal level. These classes are for an additional fee.

Experiences vary in each city, some of the experiences include:
The Beauty Brunch – Sip cocktails from Ketel One Botanical and connect with the industry insiders in a more intimate setting.

Decadence Have A Ball Fashion Show – Celebrating drag in all its incarnations through makeup, fashion, and performance on the runway.

The Art Gallery featuring photographer Matthew Jordan Smith – In this gallery, you will get a glimpse at the beauty and strength of a photographer who combines a passion for photography with a love of art and connection to others.

International Stage sponsored by Danessa Myricks Beauty – Celebrating the art of makeup by bringing makeup professionals from all over the world together to excite, engage and inspire us to see the energy and possibility of what happens when artists unite.