Frequently Asked Questions:

Below are some of our most frequently asked questions. If you have any additional questions or concerns, please contact The Makeup Show’s Offices at (212) 242-1213, or email us at

The Makeup Show is a beauty experience open to anyone who works, studies or is interested in the beauty industry. This includes makeup lovers, enthusiasts, makeup artists, hairstylists, estheticians, cosmetologists, aspiring artists, nail technicians, barbers, agents, models, fashion stylists, photographers, industry insiders, beauty students, and anyone who loves the beauty industry are welcome to attend the show. 

The Makeup Show helps both new and seasoned artists. Those in school or just starting out can learn from basic seminars and networking as well as hands-on workshops, while those who have been in the industry and are seasoned can still expand their skill set by taking hands-on workshops and seminars. The Makeup Show is also a place to network and build your industry connections.

With the purchase of your show ticket, you will gain access to the exhibitor show floor and over 40 free sessions across the Demo, Seminar, and Main Stage. The only additional fees are for our IN The Studio classes and Business of Beauty sessions.

Yes, for more information on group discounts and sales, please contact

All children under the age of 8 are complimentary. Children above the age of 8 will need to purchase a ticket and be accompanied by a guardian.

IN the Studio attendees will need to provide their own makeup brush set; all makeup and supplies will be provided in the class.

No, having a model is optional. For the IN the Studio hand-on portion, attendees can work on each other or themselves.

All tickets are NON REFUNDABLE and NON TRANSFERABLE. The name that the ticket was booked on must be the person who comes with the confirmation and picks up the ticket.

At the time of registering for your ticket, you will find all classes on the third page of your registration. If you wish to add classes after you have completed your registration, please email

The Makeup Show is open to those in the beauty industry and those interested in joining it. The show prioritizes community, inspiration, and education like no other event. Attend and network with artists, brand owners, and brand reps in an intimate setting. Access an array of pro, prestige, and indie beauty brands and develop your career in a space intentionally designed for the beauty community.

Yes, any student currently enrolled in a beauty, hair & fashion school is encouraged to attend! Students receive 10% discount on tickets and MUST show student ID or enrollment papers at the door.

All exhibitors are given the option to sell products on the floor, 90% do and give a pro-discount (10-60%). Most exhibitors take both cash and credit card. We recommend you come prepared with both forms of payment as well as your pro credentials in case further discounts are offered.

Main Stage, Seminar Stage, and Demo Stage presentations are complimentary educational events that we offer at every show on a first come, first serve basis. Our IN The Studio and Business of Beauty classes are available for an additional fee.

For all information on educational sessions, please select the show you are interested in and click on the Education tab within that page. Information about both the free and added educational opportunities will be added below and updated as the show approaches.

You can add a guest on the Personal Information page by clicking on the Guest Information tab while registering. If you wish to add the guest after you have completed your registration, please email

Attendees are able to purchase up to five guest tickets while registering for the show. Guests can be assistants, significant others, family members, or friends.

As a salon, spa, or boutique owner you will have the opportunity to learn about the newest brands, products, and techniques in beauty. As a professional, freelancer, or beauty brand rep, the show provides education that can help enhance personal and business development. Cross industry participation allows for optimal networking and gives you access to the highest-level industry executives and pro artists. Pro-discounts on products range from 10-60%. Additionally, many brands offer further benefits through pro membership registration.

Seminars are seated events on the floor of the show where you can learn all the new trends for the seasons and listen to stories of influential artists and brand owners in the industry.

Our Demo Stage Area is where you can observe artists in action as they show live demonstrations of how to use product and techniques.

IN The Studio classes are traditionally 3–4-hour sessions where you have the opportunity to learn, practice, and receive feedback in a more intimate setting. These classes can be added for an additional fee.

Business of Beauty sessions are part of a lecture series taught by master artists and industry experts, designed to engage with you on a personal level. These classes can be added for an additional fee.

Experiences vary between shows; past experiences have included:
The Beauty Brunch—Sip cocktails and connect with industry insiders in an exclusive setting.

Decadence: Have A Ball Fashion Show – Celebrating drag in all its incarnations through makeup, fashion, runway performances.

The Art Gallery featuring photographer Matthew Jordan Smith – Get a glimpse at the beauty and strength of a photographer who combines a passion for photography with a love of art and connection to others.

International Stage sponsored by Danessa Myricks Beauty – Celebrate the art of makeup by bringing together professionals from across the world to excite, engage, and inspire us through diverse artistry.