Frequently Asked Questions:

Below are some of our most frequently asked questions. If you have any additional questions or concerns, please contact The Makeup Show’s Offices at (212) 242-1213, or email us at info@themakeupshow.comFor a more in-depth look at what goes on behind the scenes of The Makeup Show, click here to read an interview with The Makeup Show’s Owner and Co-Founder, Shelly Taggar, and Director of Education and Artist Relations, James Vincent. 

Who can attend The Makeup Show?

The Makeup Show is a PRO-focused beauty event open only to those in the beauty and fashion industry. Makeup artists, hairstylists, estheticians, cosmetologists, agents, models, stylists, photographers, industry insiders and anyone that works or studies in under the umbrella of beauty and fashion are permitted attendees. For more examples, watch the video below.

Are students allowed to attend the show?

Yes, any student currently enrolled in a beauty/hair school is allowed to attend. Students receive 10% discount on tickets and MUST show student ID or enrollment papers at the door.

Are discounts available for groups?

Yes, for more information on group discounts and sales, please contact

Are Children allowed to attend The Makeup Show?

All children under the age of 8 are complimentary. Children above the age of 8 will need to purchase a ticket and be accompanied by a guardian.

How do I receive my tickets?

To get the best rate, we recommend you purchase your ticket in advance on our website. Once you have successfully gone through the registration process, you will receive an email confirmation with a QR code. Please bring this confirmation to the entrance of The Makeup Show, in order to be scanned and given your wristband for entry. If your ticket is on your phone or tablet, you do not need to print it out.

I can’t go to the show, can I give my ticket to a friend or get a refund?

All tickets are NON REFUNDABLE and NON TRANSFERABLE. The name that the ticket was booked on must be the person who comes with the confirmation and picks up the ticket.

How will the show benefit me/my company?

As a salon, spa or boutique owner you will be able to learn about the newest brands, products and techniques in the industry. As a professional freelancing or working for a beauty brand or retailer you will be able to educate yourself about the newest products, techniques and brands, as well as networking with company executives and high level artists in order to further your career. Pro-discounts ranging from 10-60% is typically in effect from participating companies as well as companies allow registration to pro-industry benefits.

How is this show different from the other makeup trade shows?

The Makeup Show is strictly only open to those in the industry and offers access to pro and prestige brand products and education that is not offered anywhere else.

What are some of the major aspects of the industry the show will be covering?

The Makeup Show helps both new and seasoned artists. Those in school or just starting out can learn from basic seminars and networking as well as hands-on workshops, while those who have been in the industry and are seasoned can still expand their skill set by taking hands-on workshops and seminars. The Makeup Show is also a place to network and build your industry connections.

Are products sold directly at the show?

All exhibitors are given the option to sell products on the floor, 90% do and give a pro-discount (10-60%).  Most exhibitors take both cash and credit card. We recommend you come prepared with both forms of payment as well as bring your pro credentials as some ask again to see them to receive further discounts.

Are the education sessions free to attend?

With the purchase of your show ticket, you are allowed onto the exhibitor show floor, demo stage, main floor seminar spaces, as well as the keynote stage. The only additional fees are for our Hands-On Workshops.

For any additional questions or concerns, please contact The Makeup Show’s Offices at (212) 242-1213,

or email us at