The Makeup Show Amsterdam 2021

Sunday, February 28, 11:00 AM – 7:00 PM

Olof's - Hotel NH Collection Amsterdam Barbizon Palace





*Presenters, topics, and schedules are subject to change

Learn from legendary artists making an impact on our industry’s past, present and future at our Main Stage. These not-to-miss sessions allow artists and industry insiders at all levels of the industry to watch, listen and learn. The Main Stage is a must for the attendees who want to learn how to advance their own artistry and careers.

*Main Stage presentations are included in your show ticket.




Our IN the Studio classes provide an educational experience to artists of all levels to help refine their makeup skills and elevate their artistry and career in an intimate setting. Each class allows attendees to listen and learn through demonstration, coaching, discussion and practice hands-on while receiving informative feedback from their instructor. Registrants will also have the opportunity to use different products from brands that will be participating at the show.

*Registrants will receive a certificate of completion for each class.

*IN the Studio attendees must bring their own brush set, all other products supplied.

*IN the Studio registration is in addition to your show ticket. You will have the option to register for a class when you purchase your show ticket. 

Click here for a detailed video description

Click here to buy your ticket and register for IN the Studio classes.

Portrait of an Artist : James Vincent

Studio 1, 10:00am-1:00pm – €120

Interactive Business Class

Figuring out who you are and how to separate yourself in this saturated industry is essential for success in business and as an artist. In this action oriented session, James Vincent will bring you through the process of writing a winning biography, building a more engaging portfolio and putting together a marketing plan that allows you to make your own mark and gain the clientele you want to work with.

You will learn:

– Gain understanding on developing a more impactful bio and business materials.
– Learn to use marketing and media in a more authentic way.
– Develop a personal plan for your portfolio and online presence.


Bridal Makeup: A Beautiful Business: Presenter TBD

Studio 2, 11:00am-2:00pm – $120

Class Level: Intermediate to Advanced

Click here for a detailed video description 

Bridal makeup artists require a specific skill set to gain success in this extremely lucrative section of the beauty industry. Your artistry and business skills must be on-point. This three hour, hands-on bridal boot camp presents real-world solutions to maximize your earning potential, build a stronger portfolio & skill set, and become a leader in your bridal market.

You will learn:

– Learn to market the services you offer, pricing and the creation of beautiful Bridal Makeup

– Cover classic bridal looks, themed weddings and current bridal trends

– Master techniques and tricks to elevate your bride’s appearance and make it last all day

– Learn to provide exceptional services on the most important day of your client’s life


Color for Correction & Creation:  Lijha Stewart

Studio 1, 2:00pm-5:00pm – €120

Class Level: Beginner

Click here for a detailed video description

Theory allows us to understand how colors react to each other and how our eyes see that reaction. This reaction is the basis of all makeup design. Color theory applied in beauty makeup lets us enhance certain features like eye color, make educated choices to correct discoloration in the skin tone or skin imperfections. Major issues like under eye darkness or distraction, helps create a unique and an impactful end result.

You will learn:

– Learn how to make your own foundations

– Customize colors to design the best looks for your client

– Develop your eye to see how color theory applies to all aspects of your work

Emphasis Eyes: Presenter TBD

Studio 2, 2:30pm-5:30pm – €120

Class Level: Beginner

Click here for a detailed video description

The application of how an artist decides to emphasize the eyes can make all the difference. In this class, we will explore the use of color, texture, and placement in creating shapes and illusions with multiple products. We will discuss product options and the role they play in perfecting your application. Whether you are just starting out or elevating your makeup to the next level, this class will have you designing and applying a perfect eye for every occasion.

You will learn:

– Explore the relationship between the brow, lash and every area of the eye
– Techniques for lining, defining and understanding the power of depth and volume
– Master the design and application to achieve the perfect eye for all occasions


Momentum Session – A series of lectures with Master Artists and Industry Experts designed to engage you on a personal level. Listen and learn from the best in the business as they bring you through an intimate seminar style class with a lot of content to elevate your artistry and career through discussion, demonstration, and participation. Designed for those artists wanting more in-depth information on the topic, but without the hands-on segment.

€35 each.

*Please note, this is not a hands-on class, but a demo will be provided and attendees will observe and participate in all sessions. Momentum Sessions are in addition to your show ticket. You will have the option to register for a session when you purchase your show ticket. 

Click here for a detailed video description

Click here to buy your ticket and register for Momentum Session classes.

Editorial Edge: Presenter TBD

Studio 3, 10:00am-11:00am – €35


Click here for a detailed video description

Defining editorial, designing editorial and elevating your work to an editorial level, are an important way for any artist to better develop their skill. Understanding which product allows you to work with and every editorial concept is as important as understanding the process itself. Learn what must-haves make editorial work easier and allow you to meet any makeup challenge. Listen in as we share the secrets to breaking into editorial and making that skill level part of every application.


Marketing Me: Strategies for Success in the Freelance Career: Presenter TBD

Studio 3, 11:30am-12:30pm – €35


Click here for a detailed video description

Having an understanding of how marketing works and what it can do for your career is even more crucial when you have your own business. In this session, we will explore the smartest ways you can use social media to set a plan into place, wow potential employers, prospective clients and possible agents to put your career in better motion.


Skin Games: Presenter TBD

Studio 3, 1:00pm-2:00pm – €35


Click here for a detailed video description 

Thanks to our obsession with social media, the demand for perfect skin is at an all-time high. Skincare for the Working Makeup Artist is a career essential. This session is your guide to elevating your makeup artistry and increasing your value through skincare education, tips, techniques and products. Go beyond makeup artistry by adding this invaluable skill set to your kit. The “must-attend” class will equip you with information and expertise that will amplify your artistry and establish a point of difference between you and your competition. Skincare education and makeup application go hand-in-hand. This session will transform your artistry.


Social Strategy – Influence in Action: Presenter TBD

Studio 3, 2:30pm-3:30pm – €35


Click here for a detailed video description 

Understanding social media and marketing from an activation standpoint is essential for success. In this momentum, you learn to separate the fact from fiction and develop your own individual strategy.


Stronger Foundation: Presenter TBD

Studio 3, 4:00pm-5:00pm – €35


Click here for a detailed video description 

Foundation and complexion products have become one of the most important parts of any application. With more choices than ever, knowing how to meet your client’s needs and make better decisions allows you to become a stronger artist. A Stronger Foundation takes a look at the options available for complexion and get an understanding for the how, when and why in choosing the proper products.



Experience our 2 seminar stages created for artists to learn the new trends for the season and the techniques from Airbrush, Beauty, FX and Body Art. These seminars are presented by our sponsors and exhibitors along with the biggest artists in the business.

*These complimentary events are seated on a first-come first-served basis and are included in admission to The Makeup Show.

Check back for updates.



*Presenters, topics and schedules are subject to change
*Tickets, IN the Studio classes and Momentum Sessions are non-refundable and non-transferable.
*If you have already purchased your show ticket and would like to add classes, please EMAIL US or call 212-242-1213.