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Shelly Taggar

Owner of The Makeup Show

Shelly Taggar, co-founded The Makeup Show, and created a place for beauty industry insiders to learn, network and explore beauty brands and categories. In 10 years she took The Makeup Show, along with her team to 6 cities around the globe and continues to grow the brand around the world. Shelly graduated from The School of Visual Art with a B.A. in fine art, and graphic design.

James Vincent

Director of Education & Artist Relations

As Director of Artistry for The Makeup Show, James is fortunate enough to work with makeup lines and makeup artists at all levels of the industry. James develops all of the education at the The Makeup Show and is an invaluable asset to our team, and at the same time he still works as a sought after makeup artist in New York City with clients such as Joan Jett.

Sophia Fernandez

Marketing & Promotions

With nearly 18 years of experience working within the retail and wholesale division of the fashion industry, Sophia found her new home at The Makeup Show as part of the Marketing team in August 2010 after 15 years for the fashion icon Betsey Johnson as the East Coast Regional Manager. Sophia loves working with the most innovative artists in the beauty industry & bringing the beauty community together.

Johanna Breton

Production & Vendor Coordinator

Johanna graduated from Marymount Manhattan College with a degree in Business Management and a concentration in International Business and Trade. Coming from the Eyewear Industry she dealt with both domestic and International key executives accounts. Working with brands like Betsey Johnson, Cole Haan, and David Yurman, Johanna brings over 10 years of experience in Account Services to The Makeup Show. Her hobbies include spending time with her family and friends.

Joanni Rivera

Education & Brand Relations

In 2009, Joanni’s passion for makeup and all things beauty drove her to join The Sephora Team as a Color & Fragrance Expert. In 2014, she obtained a B.S. in Cosmetics and Fragrance Marketing from the Fashion Institute of Technology, where she then had the opportunity to work in Product Development and Global Fragrance Marketing. Joanni’s journey in the beauty world brings over 8 years of Brand Experience and Product Knowledge to The Makeup Show. Exploring new brands allows her to create and maintain partner relationships for the show.

Niamh Daly


Niamh graduated from The University of the Creative Arts, Rochester, UK with a degree in Fashion Promotion. Originally hailing from Ireland, she worked in PR and Events for over 3 years before moving to New York. Niamh brings several years of live event experience to The Makeup Show, she has always been fascinated by the Beauty Industry and is enjoying exploring new brands as part of her Production role.