Erik Soto is a world-renowned makeup artist who celebrates bold self-expression through fearless color and inspiring looks.
With six years as lead artist on the Sephora PRO team, Erik led an elite group of the beauty retailer’s most talented makeup artists, and oversaw Sephora’s participation at high-profile events, including New York Fashion Week and the Sundance Film Festival. During this time, Erik also worked closely with Kat Von D on photo and video shoots, where the two quickly became creative collaborators, together producing a spectrum of never-before-seen looks for the brand. In 2014, Erik was officially named Kat Von D Beauty Global Makeup Artist.
At Kat Von D Beauty, Erik keeps artistry alive with his unexpected color combinations and crazy-cool designs that you can rock day and night. His passion for beauty is contagious, and his easy-going persona invites everyone to join the endlessly inspiring and creative world of cosmetics.
Erik embodies Kat Von D Beauty in every way, from his rule-defying creations and obsession with color, to his fashion-forward aesthetic and artistic point of view. He educates beauty lovers everywhere by breaking down expert techniques into easy-to-follow steps that empower you to unleash your inner artist and discover your #KVDLook.