The Makeup Show Chicago @ America’s Beauty Show
Donald E. Stephens Convention Center in Rosemont, Illinois.
Saturday April 15, 11:00AM – 5:00PM
Sunday April 16, 9:00AM – 5:00PM
Monday April 17, 9:00AM – 4:00PM
The Makeup Show offers several different types of education including Main Stage Presentations, IN The Studio Workshops, Seminar Stages and Demo Stage. Please check below for our education schedules. More updates coming soon.
Learn from legendary artists making an impact on our industry’s past, present and future at our live Main Stage. The Main Stage is a must for the attendees who want to learn how to advance their own artistry and career.
*Main Stage presentations are live and included in your show ticket.
Makeup Kit Breakdown- Kevin James Bennett for Omnia Brush
Saturday, April 15, 12:00pm- 1:30pm
When it comes to building the perfect, professional makeup kit and breaking down the ingredients in your favorite product, there is no industry voice more knowledgeable than Kevin James Bennett. In this first-time keynote at The Makeup Show, the makeup master behind so many brands offers his assessment of what every artist should be carrying in their kit. He will review the essentials for every media format, help you separate the actual needs from the wants in an ever-growing market and offer insight on what are the actual must-haves for the makeup pro. Listen in as he offers advice on the significance of formulation knowledge as a pro tool, breaks down basic formulas, demonstrates the process of editing a kit for efficiency and demystifies consumer and professional product.
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Becoming Your Brand – Yaneek Proctor for Yani’s Aesthetic
Saturday, April 15, 2:00pm- 3:30pm
Makeup artists find their way to artistry from many different career paths and stories of success are as varied as a smoky eye. In this first-time Main Stage presentation at The Makeup Show New York, Makeup Stylist, Artist, and Entrepreneur Yaneek Proctor, tells us her tale and lets us in on what led her to building her own media presence, makeup career and beauty brand. With a résumé that includes associations with prominent runway shows, editorial work and feature stories with some of the industry’s biggest publications and a background in communications and broadcasting, Yaneek has an innate understanding of the role of a makeup artist. In this Main Stage presentation, she will share her thoughts on how you can build your career, be better in your own branding as well as offer insight into upcoming trends. Yaneek will show you some of the makeup tips that made her a viral sensation and share ideas on what every artist needs to know to become the most successful artist they can be.
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Skin Game – Yummy Skin with Danessa Myricks for Danessa Myricks Beauty
Sunday, April 16, 10:00am- 11:30am
“Game-changer” is a description that gets thrown around a lot in the beauty industry. Innovators that shift the way we look at beauty and trends while challenging tradition. Creating beautiful skin, is a must for every makeup artist. Understanding the design and decision-making process for complexion is more important than ever especially when meeting the demands of today’s cameras and lifestyles. In this session, Danessa Myricks takes you through the what, when, why and how of complexion coverage with an eye towards unforgettable makeup. As an industry innovator, her understanding of perfecting complexion for every client and situation makes her a master! In this keynote, Danessa will discuss the process for perfecting skin, by demonstrating the techniques that have made her a celebrity artist and sharing the secrets to becoming a success. She will showcase some of the tricks and techniques that make her an internationally loved artist.
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Iconic Makeup– Nick Lujan for Kevyn Aucoin Beauty
Sunday, April 16, 12:00pm- 1:30pm
The worlds of beauty and fashion are always moving forward at fast speed, but a great artist or stylist always masters the fundamentals and knows their history. As an artist and Director of Artistry and Education for Kevyn Aucoin Beauty, Nick Lujan knows how to take a classic look, legendary products, and the legacy of the past, into modern day for any makeup or beauty clientele. Join us as Nick takes you through the inspiration, design, and application that he has become internationally known for. Watch and learn how to create looks that are timely timeless and make an unforgettable impression.
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The NEXT Level of Beauty – James Vincent & Alphonse Wiebelt for ESUM Cosmetics
Sunday, April 16, 2:00pm- 3:30pm
Experience gives a makeup artist value beyond perfecting liner. How we begin our career will evolve, opening new doors within an industry we love. James Vincent speaks with Makeup Artist & Creator of ESUM Cosmetics – Alphonse, as they discuss his journey leading to the concept behind his latest collection. From makeup artistry and educator to creative director, his 25+ years of experience have been a playground for creative minds and a reservoir of knowledge that fuels his passion for beauty. Alphonse will demonstrate some of his signature techniques for creating balanced & beautiful makeup while introducing the NEXT level of beauty for ESUM Cosmetics.
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A Career in Makeup – Melanie Mills for The Makeup Altar
Monday, April 17, 10:00am- 11:30am
Becoming a successful makeup artist means putting in long hours of hard work with day-after-day dedication and unlimited amount of patience… A makeup artist who works predominantly in a bridal or private clientele work, has got to have a kit, a skill level, and an understanding of makeup that goes far beyond the basics. In this first time in The Makeup Show keynote, Emmy Award Winning makeup artist and Hollywood insider, Melanie Mills offers insights and understanding of building a better makeup. From your consultation with your client, to designing and finishing the makeup with important Pro-details, Melanie will offer tips and techniques that will land you a prime clientele and make you a premier in the makeup business.
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Redefining Success in the Beauty Business – James Vincent & Guest for The Makeup Show
Monday, April 17, 2:00pm- 3:30pm
Post-Pandemic in this professional beauty industry, there are so many new ways to reimagine, develop and curate a successful career. In an industry that is constantly changing and was so heavily impacted, professional artists are making their money and mark in many different ways. Starting their own brands, pursuing union work, and building educational and service-based businesses, are allowing the bridal, editorial and commercial artists to stay strong and build a career on their own terms. In this session, the panel of successful artists offers insights, advice and understanding on making your own mark in the makeup and beauty industry.
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The Makeup Show IN the Studio classes provides an educational experience to artists of all levels to help refine their makeup skills and elevate their artistry and career in an intimate setting. Each class allows attendees to listen and learn through demonstration, coaching, discussion and practice hands-on while receiving informative feedback from their instructor. During the session registrants have the option to either create a makeup look on them-selves or to bring a model into the class after the first hour. The model will need to have a show ticket to enter the class. If the model wishes to enter the show floor they will need to have a show ticket.
*IN the Studio attendees must bring their own brush set, all other products supplied.
*IN the Studio registration is in addition to your show ticket. You will have the option to register for a class when you purchase your show ticket.
The Ultimate Skin Designer with Danessa Myricks
Saturday, April 15, 12:00pm- 3:00pm
Studio 1 – $149
Class Level: Intermediate to Advanced
When it comes to complexion there is definitely no “One size fits all” approach. There are so many considerations to take into account like skin tone, skin type, skin imperfections and taste, just to name a few. Join Danessa for this intimate live session where she answers all your questions about strategically designing complexion for every skin type and occasion. During this exclusive, interactive session, Danessa will demonstrate a variety of complexion techniques including managing texture, designing natural bulletproof matte skin, color correction, and the strategic layering of textures and finishes to create the most natural, multi-dimensional skin.
• Building your texture tool kit
• The power of underpainting
• Strategically customizing glow
• Shape shifting features using radiance
• Minimizing texture while amplifying glow
• Glow and the Power of 3
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Glam + Glow Techniques for the Business of Glamour with Aga Rhodes
Sunday, April 16, 10:00am- 1:00pm
Studio 1- $149
Class Level: Beginner to Intermediate
Whether your work is with celebrities for award ceremonies or real women, red carpet beauty will help you better understand and execute special event makeup. Watch and learn the secrets to making your makeup long lasting and ensuring it will be flawless in photographs, video and in person and practice the techniques and tricks the biggest artists in the business use to develop their signature looks.
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Color for Correction & Creation– Lijha Stewart
Sunday, April 16, 2:00pm- 5:00pm
Studio 1- $149
Class Level: Beginner
Theory allows us to understand how colors react to each other and how our eyes see that reaction. This reaction is the basis of all makeup design. Color theory applied in beauty makeup lets us enhance certain features like eye color, make educated choices to correct discoloration in the skin tone or skin imperfections. Major issues like under eye darkness or distraction and helps create a unique and an impactful end result. You will learn:
• Learn how to make your own foundations
• Customize colors to design the best looks for your client
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The Basics & Business of Bridal– Aga Rhodes
Monday, April 17, 10:00am- 1:00pm
Studio 1- $149
Class Level: Beginner
The Bridal makeup artist has their own special set of required skills in matters of business and makeup application. In this lucrative but crowded field finding ways to separate yourself from other artists in your area can be the difference between success and failure. In this hands-on workshop, we will discuss some easy ways to make more money and be more organized in building your bridal business. In the makeup aspect of this workshop, you will see examples of how you can elevate bridal makeup to an editorial beauty level and achieve notoriety in your own market as well as the knowledge to make a woman look wonderful on the most important day in her life. The presenter will lead you through your own application and help you develop techniques for makeup in high intensity situations that range from romantic and classic to more modern looks.
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The Business of Beauty Sessions – A series of lectures with Master Artists and Industry Experts designed to engage with you personally. Listen and learn from the best in the business as they bring you through an intimate seminar style class with a variety of content to elevate your artistry, brand, and career through discussion and participation. A demonstration for the session may be provided. Designed for those working in the beauty industry and wanting to delve deeper into the business aspect.
These sessions are in-depth information on the topic, but without the hands-on segment.
*Please note, this is not a hands-on class. A demo may be provided, and attendees will observe and participate in all sessions. Business of Beauty Sessions are in addition to your show ticket. You will have the option to register for a session when you purchase your show ticket.
Winning Clients and Influencing People– Lijha Stewart
Saturday, April 15, 12:00pm- 1:00pm– $49
Studio 2
Making a great first impression is imperative. Leaving a lasting impression is paramount. Understanding the multifaceted skill of marketing yourself and what it can do for your career is even more crucial for the success of your business. In this session, we will explore the savviest social media strategies to set a plan into place, wow potential employers, prospective clients, and possible agents to put your career full momentum.
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Natural Glamour Makeup for Mature Clients– Lijha Stewart
Saturday, April 15, 2:00pm- 3:00pm -$49
Studio 2
Learn how to comprehensively understand every client’s unique needs no matter what stage of life. Having the knowledge and skill set to make every client feel beautiful is essential. In this session, you’ll learn how to identify the specific needs of aging skin as well as enhance, eyes, and lips for mature clients. Leave feeling confident knowing you can make any client in your chair feel gorgeous.
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Skin Games– Lijha Stewart
Sunday, April 16, 10:30am- 11:30am -$49
Studio 2
Thanks to our obsession with social media, the demand for perfect skin is at an all-time high. Skincare for the Working Makeup Artist is a career essential. This session is your guide to elevating your makeup artistry and increasing your value through skincare education, tips, techniques, and products. Go beyond makeup artistry by adding this invaluable skill set to your kit. The “must-attend” class will equip you with information and expertise that will amplify your artistry and establish a point of difference between you and your competition. Skincare education and makeup application go hand-in-hand. This session will transform your artistry.
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Media Frenzy. Makeup, Marketing and More– Lijha Stewart
Sunday, April 16, 12:00pm- 1:00pm -$49
Studio 2
In today’s world, a great makeup application is never enough. You’ll need to understand not only how to design and apply beautiful makeup, but how it will be captured by the camera as well as how you can use the image to market and promote yourself. In this hands-on workshop, our presenters will share their insights on being a makeup artist with influence. This will be presented while bringing you through their process for completing a makeup look, making decisions about how, why, and where to post it and shows you how you can use your phone to capture makeup and behind-the-scenes moments to build your own social media platforms that have impact and authenticity.
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Engaging Bridal– Aga Rhodes
Sunday, April 16, 2:00pm- 3:00pm -$49
Studio 2
Bridal makeup artists must be the best in the business. Both the intensity of the situation and the dynamically durable requirements of the application make it the toughest makeup you can do. See what products meet the bridal challenge, learn how to build a better bridal business, and learn to create the perfect bride every time.
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Working with a Brand– James Vincent
Sunday, April 16, 3:30pm- 4:30pm -$49
Studio 2
Seeking prospective work and landing it can be tough enough. In the beauty industry, where you are constantly networking with potential employers, prospective clients, and possible agents you need to know how to succeed in even the most harrowing situations. Building a relationship with a brand can be a great way to launch a career or create more work but separating yourself from the fray can feel difficult. In this session, we will determine who you need to reach out to, how you can create a better network, what you need to land lucrative contracts and rewarding relationships with the best in the business.
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Kit Building 101: Building a Professional Kit– James Vincent
Monday, April 17, 11:00am- 12:00pm -$49
Studio 2
Makeup Artist James Vincent presents his most popular event with this Kit Focus Seminar. Whether you are a veteran in the industry or just beginning to build your makeup kit, James will share the secrets to organization and efficiency that will save you money, time, and a bad back. James will be exploring how to make the most out of what you have while bringing the least amount of makeup to salon or set. We will breakdown the basics of a pro kit as well as explore some of the product must haves for every pro.
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Brow Beat– Eyebrow and Eyelash Examination- Lijha Stewart
Monday, April 17, 1:00pm- 2:00pm -$49
Studio 2
Developing your expertise in framing the face and finishing touches is essential for your artistry. Understanding the ins and outs of eyebrows based on face structure and eye shape can seem daunting. The Brow Beat clarifies the best way to design and apply the best lash and brow for the whole makeup look to shine brilliantly. We will explore the right product, placement, and approach for every situation.
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Editorial Edge– Aga Rhodes
Monday, April 17, 1:30pm- 2:30pm -$49
Studio 2
Defining editorial, designing editorial, and elevating your work to an editorial level, is an important way for any artist to better develop their skill. Understanding which product allows you to work with and every editorial concept is as important as understanding the process itself. Learn what must-haves make editorial work easier and allow you to meet any makeup challenge. Listen in as we share the secrets to breaking into editorial and making that skill level part of every application.
Experience our stages created for artists to learn the new trends for the season and the techniques from Airbrush, Beauty, FX and Body Art. These seminars are presented by our sponsors and exhibitors along with the biggest artists in the business.
Click here for a detailed video description
*Seminars are complimentary events and are included in admission to The Makeup Show.
| Seminar Stage: Saturday, April 15th, 2023: |
 11:30am-12:15pm: Creating Complexion that Earns You Money Long After Your Service with Jacob Hyzer for LimeLife by Alcone |
 12:30pm- 1:15pm: Creating An Unforgettable Client Experience with James Vincent for Rebels and Outlaws |
 1:30pm- 2:15pm: Getting Next: Creating Your Best Life and Career Now with Michael Devellis for The Powder Group |
 2:30pm- 3:15pm: Business 101: From Inquiries to Invoicing with Jake Aebly for Alcone Company |
 3:30pm- 4:15pm: Introducing New Lumify Eye Illuminations with Lijha Stewart for Lumify |
| Seminar Stage: Sunday, April 16, 2023: |
| 9:30-10:15am- TBD |
 10:30am-11:15am: A Systematic Approach to Makeup with Debra Dietrich for ESUM Cosmetics |
 11:30am- 12:15 pm: Monetizing Your Makeup with Jacob Hyzer for LimeLife by Alcone |
 12:30pm-1:15pm: Brushes for Out of the Kit Effects with Valerie Vanderkolk for Omnia Brush |
 1:30pm-2:15pm: The Art of Mature Skin Prep and Makeup: Tricks to Flawless Mature Glam with Melanie Mills for Melanie Mills Hollywood |
 2:30pm-3:15 pm: Should They Stay or Should They Go – Current Trends in Makeup Artistry with Jill Glaser for ATTN! Beauty |
 3:30pm-4:15pm: Minimal, Natural, Glamorous with NiNi Jenkins for Chicago Makeup School |
| Seminar Stage: Monday, April 17, 2023: |
| 9:30am-10:15am: TBD |
| 10:30am-11:15am: Editorial Artistry from Natural to Bold: Building a Look from Beauty Basic to Avant Garde with Lijha Stewart for Danessa Myricks Beauty |
 11:30am-12:15pm: Career Transitions with Ashunta Sherriff for Ashunta Sheriff Beauty |
 12:30pm-1:15pm: Makeup for Instagram with Francis Star for Francis Star Cosmetics |
 1:30pm-2:15 pm: Bankable Beauty in a Backpack with Brianna Meshack for StunnerBee Beauty |
| 2:30pm-3:15pm: Chicago PRO Exclusive Offers with Rachel Heimbuch for Riot Beauty |
This specifically designed area offers a demo stage for artists to be introduced to new product, practice and improve their makeup skills. Touch it. Try it. Chart it. Apply it. Photograph it.
Click here for a detailed video description
*Demo Stage entrance is included in your show ticket.
| Demo Stage A: Saturday, April 15th, 2023: |
| 12:45pm-1:45pm: Eye Makeup That Pops! Tricks for Popping Eyeshadow and Lush Lashes with Melanie Mills for The Makeup Altar |
| 2:00pm-3:00pm: TBD |
 3:15pm-4:15pm: Airbrush Beauty with Jennifer Harbour-Heape for KETT Cosmetics @ ESUM Cosmetics |
| Demo Stage B: Saturday, April 15th, 2023: |
 11:15am-12:15pm How to Ombré a Lip like a Pro with Ladwina Holmes for Délali Robinson Cosmetics |
 12:30pm-1:30pm: Unconventional Beauty with Auralis Flores for Omnia |
| 1:45pm-2:45pm: Makeup for Television & Film with Ashunta Sheriff for Ashunta Sherrify Beauty |
| 3:00pm-3:45pm: Super Glowing Spring Skin: How to Utilize Your B3 Balm Skincare and Tools to Get The Most Beautiful and Glowing Skin for Spring with |
| Demo Stage A: Sunday, April 16th, 2023: |
| 10:45am-11:45am: Armored Makeup for Brides with Francis Star for Francis Star Cosmetics |
 12:00pm- 1:00pm: The Art of Story: From Mood Board to Last Looks with Tony Tulve for Alcone Company |
 1:15pm- 2:15pm: Self Care with Yasmina Harrison for Tzol’ Skin |
 2:30pm- 3:30pm: Elevated Lines & Dimensional Color with Desiree Denis-Easton for Danessa Myricks Beauty |
 3:45pm-4:45pm: Makeup Luggage and Accessories with Aga Rhodes for AAIRAH |
| Demo Stage B: Sunday, April 16, 2023: |
 10:30am-11:30am Bridal Makeup with Gabiee Aguirre for Bella Bridal Beauty |
 11:45am-12:45pm: Gua Sha and Facial Roller Techniques with Cori Saulsberry for Bronze Glory |
 1:00pm-2:00pm: Nail Painting Tips & Tricks with Ericka Johnson for Janet & Jo |
 2:15pm-3:15pm In Studio Teeth Whitening Service with Raya Horst & Lainy Schorr for Vivid Beauty & Wellness |
| Demo Stage A: Monday, April 17, 2023: |
| 9:30am-10:30am: In Studio Teeth Whitening Service with Raya Horst & Lainy Schorr for Vivid Beauty & Wellness |
 10:45am-11:45am: Brush Strokes with Pia Macias for Omnia Brush |
 12:00pm-1:00pm: Creative Design with Jackie VanRiet for ESUM Cosmetics |
| 2:00pm-3:00pm: Trends from NYFW with Jacob Hyzer for LimeLife by Alcone |
| 2:30pm-3:30pm Bridal Makeup with Gabiee Aguirre for Bella Bridal Beauty |
| Demo Stage B: Monday, April 17, 2023: |
| 9:15am-10:15am How to Ombré a Lip like a Pro with Ladwina Holmes for Délali Robinson Cosmetics |
| 10:30am-11:30am: The Bronze Glory Essential Skincare with Cori Saulsberry for Bronze Glory |
 11:45am-12:45pm: KNOCK’EM DEAD with Nancy Crossley for BeautySoClean |
| 1:00pm-2:00pm: TBD |
| 2:15pm-3:15pm: Creative Color + Light: Maximizing Your Look for Content Creation with Desiree Denis-Easton for Danessa Myricks Beauty |