Saturday, October 1, 2022 – 9am-5pm
Sunday, October 2, 2022 – 9am-5pm
Hyatt Regency Long Beach – 200 S Pine Ave, Long Beach
The Makeup Show offers several different types of education including Main Stage Presentations, IN The Studio Workshops, Momentum Sessions, Seminar Stages and Demo Stage. Please check below for our education schedules. More updates coming soon. We also offer experiences such as Artists United.
Learn from legendary artists making an impact on our industry’s past, present and future at our live Main Stage. The Main Stage is a must for the attendees who want to learn how to advance their own artistry and career.
*Main Stage presentations are live and included in your show ticket.
Making Up: James Molloy – Saturday October 1, 10:30am-12pm
As one of the most talked about makeup artist in our industry in the last few years, James Molloy continues to redefine modern beauty. With an impressive resume that includes celebrities, international fashion and beauty and developing a brand that every artist wants, James Molloy has made a name for himself as an artist, entrepreneur and educator. His company MYKITCO continues to change the way we look at tools.
For his first time on The Makeup Show California’s Main Stage, James will share his inspiring story and show you how he creates his unforgettable looks. He will offer insight on choosing the right tool, take you through his process and talk about building your name in a competitive industry. Whether your work is in bridal, television or editorial, this is a presentation not to be missed.
Artist Redefined: James Vincent & Jon Hennessey – Saturday October 1, 12:30pm-1:30pm
The cultural shift that has taken place over the last few years has made a major impact on the beauty industry. As artists we have an incredible opportunity to take a fresh look at our existing landscape and explore all of the possibilities available to us. In this session we will revisit the title of “Makeup Artist”, and examine some new ways for artists to build their businesses and brands. We will refine where we delegate our energy, strategically targeting specific tools/skills to practice, update, etc. We will help you better understand the difference between being an artist that is Acceptable vs. Unique vs. Exceptional. In this panel we will examine and explore these three levels of being through the lenses of Artistry, Marketing, Portfolio and more. Don’t miss the chance to learn from the experts and see the unlimited potential this industry allows.
Hollywood Insider – Working in Television and Film: Tym Buacharern – Saturday October 1, 3:30pm-4:30pm
Working in television and film is an exciting and rewarding opportunity in the makeup industry. Our Union artists work hard to deliver impeccable work in a stressful environment and their talent and dedication helps to move the industry and culture forward. With more production roles then ever and more union positions available, navigating the various duties and responsibilities of television work and/or film requires a real understanding. Recognizing all that’s needed to land a position, building the right skill set, to gaining the knowledge for many new requirements; the substantial ins and outs of the industry can be overwhelming.
In this first-time keynote session, well known make-up artists Tym Buacharern discuss the knowledge into finding your place within the union and overall beauty industry.
The Business of Beauty – Working with Makeup Brands: Danessa Myricks & Lijha Stewart – Sunday October 2, 10:30am-12pm
The definition of “Makeup Artist” is constantly evolving. It is a title that no longer means simply someone who applies makeup. We now see ourselves in an industry that allows the possibility of using our knowledge and skills in immeasurable ways to make a living. One of the most rewarding and lucrative areas available in the modern makeup industry is working with a brand.
In this first time Makeup Show session, Danessa Myricks and Lijha Stewart bring forward their combined experience with iconic brands including Becca, Benefit, It Cosmetics, MAKE UP FOR EVER, and Morphe, as well as Danessa Myricks Beauty to offer insight into this exciting makeup arena. In this session you will learn how to land, and work with makeup brands. Understanding the who’s who of production, navigating working on video & still sets, multitasking, and camera retouching. Do not miss the chance to learn from these two and develop an entirely new pillar of your makeup career.
Beyond Beauty: Michael Anthony – Sunday October 2, 12:30pm-2pm
Recognized for his bold artistic choices, ability to perfect complexion and unconventional ideas that elevate makeup and the creative thought process. Michael Anthony is that rare artist whose makeup makes an immediate impact. As one of today’s most influential working artists, Michael has an understanding of building a career in beauty that is both influential and art-filled while making an indelible mark in this beauty business. For his first time on The Makeup Show California’s Main Stage, Michael will share his unique style and ability to create influence with authenticity that characterizes artistic talent.
Michael will inspire you to go beyond the ordinary while introducing some new ideas you can put into practice in your own work. He will push you to find your muse, offer thoughts on the importance of diversity, speak about his iconic work featured in music videos, editorial, advertising and immediate media sensation looks on celebrities such as Katy Perry, Kim Petras, Ariana Grande and so many others.
Listen and learn as Michael inspires you to take your own application to a place that will achieve legendary artistic status with authenticity, integrity and unforgettable makeup.
Our IN the Studio classes provide an educational experience to artists of all levels to help refine their makeup skills and elevate their artistry and career in an intimate setting. Each class allows attendees to listen and learn through demonstration, coaching, discussion and practice hands-on while receiving informative feedback from their instructor. During the session registrants have the option to either create a makeup look on them-selves or to bring a model into the class after the first hour. The model does not need to have a ticket to the show to enter the class as they do not need to access the show floor to enter the classroom. If the model wishes to enter the show floor they will need to have a show ticket.
*IN the Studio attendees must bring their own brush set, all other products supplied.
*IN the Studio registration is in addition to your show ticket. You will have the option to register for a class when you purchase your show ticket.
Click here for a detailed video description
The Ultimate Skin Designer: Danessa Myricks
Studio 1: Friday September 30, 10:00am-2:00pm – $200
Class Level: Intermediate to Advanced
Danessa Myricks – World-renowned Makeup Artist, Educator, Photographer and Brand Owner
When it comes to complexion there is definitely no “One size fits all” approach. There are so many considerations to take into account like skin tone, skin type, skin imperfections and taste, just to name a few.
Join Danessa for this intimate live session where she answers all your questions about strategically designing complexion for every skin type and occasion. During this exclusive, interactive session, Danessa will demonstrate a variety of complexion techniques including managing texture, designing natural bulletproof matte skin, color correction, and the strategic layering of textures and finishes to create the most natural, multi-dimensional skin.
• Building your texture tool kit
• The power of underpainting
• Strategically customizing glow
• Shape shifting features using radiance
• Minimizing texture while amplifying glow
• Glow and the Power of 3
Diversifying Your Artistry in the Digital Age: Lijha Stewart
Studio 2: Friday September 30, 10:00am-2:00pm – $200
Class Level: Beginner to Advanced
Being a makeup artist in today’s landscape requires artists to be multifaceted. Social media has challenged us to diversify our artistic toolbox and expand past our traditional roles as pro makeup artists. Through communication, connection, and conversion: you can acquire new projects, clients, and most importantly multi-stream income potential. As working makeup artists in the industry, we are being asked to diversify our skill set more than ever & to work as our own Directors, Videographers, and Marketers all from the comfort of our own homes and phones! In this hands-on, you will learn what it takes to create compelling content, from lighting to on-camera makeup ‘magic tricks’.
We will share the three golden rules for making stand out imagery that captures audiences and elevates your personal brand. You’ll be guided through each step of the process from planning, creating, and curating content for your social media platforms and get the attention of the clients & brands you want to notice you.
Working in TV and Film: Melanie Mills
Studio 1: Friday September 30, 2:30pm-5:30pm – $140
Class Level: Early Stage to Advanced
Working in television and film is an exciting and rewarding opportunity in the makeup industry. With more production work than ever and more union positions available, it is important to understand the who, what, where, when, and why? At times, it can be overwhelming when it comes to landing the position, building the right skill set and succeeding as an artist in design.
In this hands-on workshop multiple Emmy Award winner and Makeup Guild award recipient Melanie Mills, demonstrates a step-by-step process to understand the needs of today’s clients and cameras.
Flawless Beauty: Ivan Betancourt
Studio 1: Saturday October 1, 9:30am-12:30pm – $140
Class Level: Beginner
Today client expectations are higher than ever and modern cameras are increasingly unforgiving with new modern technology. In this competitive industry, it is essential that you create makeup that is not only impactful but it must be perfect in every aspect of your application. In this class, you will learn to create and apply precise and perfected makeup, while developing an understanding of the fundamentals of each area of the face for every application.
You will learn:
– Explore questions and answers that will lead you to precise and perfect applications.
– Build a better understanding of how every choice and administration of color affects the end result.
– Master the precision, placement and application that allows you to become a better artist.
Color for Correction & Creation: Lijha Stewart
Studio 1: Saturday October 1, 1:30pm-4:30pm – $140
Class Level: Beginner
Theory allows us to understand how colors react to each other and how our eyes see that reaction. This reaction is the basis of all makeup design. Color theory applied in beauty makeup lets us enhance certain features like eye color, make educated choices to correct discoloration in the skin tone or skin imperfections. Major issues like under eye darkness or distraction and helps create a unique and an impactful end result.
You will learn:
– Learn how to make your own foundations
– Customize colors to design the best looks for your client
– Develop your eye to see how color theory applies to all aspects of your work
Glam + Go: Techniques for the business of glamour: Aga Rhodes
Studio 1: Sunday October 2, 9:30am-12:30pm – $140
Class Level: Beginner to Intermediate
Learn how to add a special touch and longevity to event, glam, celebrity and red carpet applications.
Whether your work is with celebrities for award ceremonies or real women, red carpet beauty will help you better understand and execute special event makeup. Watch and learn the secrets to making your makeup long lasting and ensuring it will be flawless in photographs, video and in person and practice the techniques and tricks the biggest artists in the business use to develop their signature looks
In the Details: James Molloy – Master Class
Studio 2: Sunday October 2, 9:30am-1:00pm – $190
James Molloy – DIOR Makeup Artist Ambassador for the UK, MYKITCO. Co-founder and World-renowned makeup Artist and Educator
Think Tank – our advanced education sessions combine seminar style learning, hands-on workshop experience and question & answer in an intimate environment with a master artist.
DIOR Makeup Artist Ambassador for the UK, MYKITCO. co-founder and world-renowned Makeup Artist and Educator, James Molloy is an artist with an unmatched understanding the importance of developing and detailing your work to make it impactful. This Think Tank Advanced Master Class with James will bring you through the design, decision making and makeup application that will help you stand out. He will also demonstrate and lead you through a hands-on workshop where you will learn to look at the fine details of a finished look that allow you to perfect your makeup for each client.
You will learn:
– The process and questions for a better application
– The tools and technique for applying and finishing
– A deeper understanding for creating makeup that helps you stand out and make impact
Fundamentals of Complexion & Contour: Lijha Stewart
Studio 1: Sunday October 2, 1:15pm-4:15pm – $140
Class Level: Beginner
In this intensive class, we will look at one of the most important aspects of any application, achieving the perfect foundation. We will explore how product can be manipulated by an artist to achieve any desired coverage & texture and the importance of color theory, color matching, correction and coverage in creating flawless foundation.
You will learn:
– Discern the decision making process and the why & when in choosing liquid, crème or powder formulations
– Master color matching for multiple clients
– Learn to color correct, conceal, contour and shape and structure for any face
The Basics & Business of Bridal: Aga Rhodes
Studio 2: Sunday October 2, 1:30pm-4:30pm – $140
Class Level: Beginner
The Bridal makeup artist has their own special set of required skills in matters of business and makeup application. In this lucrative but crowded field finding ways to separate yourself from other artists in your area can be the difference between success and failure. In this hands-on workshop, we will discuss some easy ways to make more money and be more organized in building your bridal business. In the makeup aspect of this workshop, you will see examples of how you can elevate bridal makeup to an editorial beauty level and achieve notoriety in your own market as well as the knowledge to make a woman look wonderful on the most important day in her life. The presenter will lead you through your own application and help you develop techniques for makeup in high intensity situations that range from romantic and classic to more modern looks
Momentum Session – A series of lectures with Master Artists and Industry Experts designed to engage you on a personal level. Listen and learn from the best in the business as they bring you through an intimate seminar style class with a lot of content to elevate your artistry and career through discussion, demonstration, and participation. Designed for those artists wanting more in-depth information on the topic, but without the hands-on segment.
*Please note, this is not a hands-on class, but a demo will be provided and attendees will observe and participate in all sessions. Momentum Sessions are in addition to your show ticket. You will have the option to register for a session when you purchase your show ticket.
Click here for a detailed video description
Marketing Me: Strategies for Success in the Freelance Career: Lijha Stewart
Studio 2: Saturday October 1, 9:30am-10:30am – $40
Having an understanding of how marketing works and what it can do for your career is even more crucial when you have your own business. In this session, we will explore the smartest ways you can use social media to set a plan into place, wow potential employers, prospective clients and possible agents to put your career in better motion.
Engaging Bridal: Aga Rhodes
Studio 2: Saturday October 1, 10:45am-11:45am – $40
Bridal makeup artists must be the best in the business. Both the intensity of the situation and the dynamically durable requirements of the application make it the toughest makeup you can do. See what products meet the bridal challenge, learn how to build a better bridal business, and learn to create the perfect bride every time.
The Art of Assisting: Lijha Stewart
Studio 2: Saturday October 1, 12:00pm-1:00pm – $40
Thanks to our obsession with social media, the demand for perfect skin is at an all-time high. Skincare for the Working Makeup Artist is a career essential. This session is your guide to elevating your makeup artistry and increasing your value through skincare education, tips, techniques and products. Go beyond makeup artistry by adding this invaluable skill set to your kit. The “must-attend” class will equip you with information and expertise that will amplify your artistry and establish a point of difference between you and your competition. Skincare education and makeup application go hand-in-hand. This session will transform your artistry.
“Glam-ma” Makeup for Mature Clients: Aga Rhodes
Studio 2: Saturday October 1, 1:15pm-2:15pm – $40
Learn beautifying tips and tricks for clients 50+. Because everyone deserves to feel beautiful! In this class you’ll learn how to enhance skin, eyes, and lips for clients at any age. Leave feeling confident knowing you can make any client in your chair feel absolutely beautiful.
New Standards in Hygiene and Sanitation for Makeup Application: James Vincent
Studio 2: Saturday October 1, 2:30pm-3:30pm – $40
In today’s current climate, proper hygiene and sanitation protocols and practices are more crucial than ever. In an industry with so many products and options for disinfection and sanitation of your kit, as well as conflicting information on kit set-up and client interaction, it can feel confusing and overwhelming. In this session James will touch on which products can help you in becoming a more sanitary and hygienic artist. How to maintain the cleanest, safest work environment and experience for your clients and the latest rules for on-set protocols and product sanitation and disinfection
Social Strategy – Influence in Action: Danessa Myricks
Studio 2: Saturday October 1, 3:45pm-4:45pm – $60
Understanding social media and marketing from an activation standpoint is essential for success. In this momentum, you learn to separate the fact from fiction and develop your own individual strategy.
Experience our stages created for artists to learn the new trends for the season and the techniques from Airbrush, Beauty, FX and Body Art. These seminars are presented by our sponsors and exhibitors along with the biggest artists in the business.
Click here for a detailed video description
*Seminars are complimentary events and are included in admission to The Makeup Show.
| Seminar Stage A: Saturday, October 1st |
 10:30am-12:00pm: Making Up with James Molloy for The Makeup Show |
 12:30pm-1:30pm: Artist Redefined with James Vincent & Jon Hennessey for The Makeup Show |
 1:45pm-2:30pm: Framing The Face – Brows and Complexion with Eugenia Weston for Senna Cosmetics @ Alcone Company |
 2:45pm-3:15pm: Flawless Glow for Face & Body with Melanie Mills for Melanie Mills Hollywood |
| 3:30pm-4:30pm: Hollywood Insider: Working in Television and Film with Tym Buacharern for The Makeup Show |
| Seminar Stage B: Saturday, October 1 |
 9:45am-10:30am: Bridal: 101 with Teresa Luz Ramos for Mehron Makeup |
 10:45am-11:30am: On Set Kit Essentials From Complexion To Color with Eddie Duyos for Make Up For Ever @ Riot Beauty |
 11:45am-12:30pm: How to Monetize Your Art with Shaina Azad for SUVA Beauty |
 12:45pm-1:30pm: Studio Hacks: The Art of the Quick Change with Lori Taylor for Smashbox Cosmetics |
 1:45pm-2:30pm: Your Most Kickass Career Ever with Michael DeVellis for The Powder Group |
 2:45pm-3:30pm: B3 Skincare to Elevate Your Makeup Technique with Roshar for B3, Brush Beauty Balm |
 3:45pm-4:30pm: Clean & Vegan Cream Formula Innovation with Jasmine Ellis for MOB Beauty |
| Seminar Stage A: Sunday, October 2 |
 10:30am-12:00pm: The Business of Beauty – Working with Makeup Brands with Danessa Myricks & Lijha Stewart for The Makeup Show |
 12:30pm-2:00pm: Beyond Beauty – Michael Anthony for The Makeup Show |
 2:15pm-3:00pm: Pro-Performance Clean & Vegan Color with MOB Beauty Founders and James Vincent for MOB Beauty |
 3:15pm-4:00pm: Wedding Makeup with Victor Guadarrama for Nuestro Secreto |
| Seminar Stage B: Sunday, October 2 |
 9:45am-10:30am: Customize & Define Your Eyes with Kevyn Aucoin Beauty with Nick Lujan for Kevyn Aucoin @ Riot Beauty |
 10:45am-11:30am: Beauty Futures with James Vincent for Pacifica Beauty |
 11:45am-12:30pm: Make-up, Art & Photography: Making Photo Magic with Roque Cozzette for Cozzette Beauty |
 12:45pm-1:30pm: The Perfect Foundation to Make More Money with Jacob Hyzer for LimeLife by Alcone |
 1:45pm-2:30pm: Create in Color with Clint Brock for Omnia Brush |
 2:45pm-3:30pm: Digital Complexion: Foundation Redefined with Jordan Plath for Kryolan Professional Makeup |
 3:45pm-4:30pm: Makeup for Instagram with Francis Star for Francis Star Cosmetics |
This specifically designed area offers a demo stage for artists to be introduced to new product, practice and improve their makeup skills. Touch it. Try it. Chart it. Apply it. Photograph it.
Click here for a detailed video description
*Demo Stage entrance is included in your show ticket.
| Demo Stage A: Saturday, October 1 |
 10:00am-11:00am: Beyond Beauty with Daniel Medina for Face Cult Beauty |
 11:15am-12:15pm: Let’s Discuss Product Ingredients with Yasmina Harrison for TZOL’Skin |
 12:30pm-1:30pm: Detailing Eyes with Jennifer Harbour-Heape for Muse Beauty.PRO |
| 1:45pm-2:45pm: Armored Makeup for Brides with Francis Star for Francis Star Cosmetics |
 3:00pm-4:00pm: Night Out in NY with Naty Castro for Meraki Cosmetics |
| Demo Stage B: Saturday, October 1 |
 10:15am-11:15am: Bold Beauty Lab with RaquelJ for Bold Beauty |
 11:30am-12:30pm: #CUSTOMEYEZ with Nick Lujan for Kevyn Aucoin @ Riot Beauty |
 12:45pm-1:45pm: Upping Your Skin Game with Valerie Vanderkolk for Omnia Brush |
| 2:00pm-3:00pm: FALL in Love with Your Look with Jacob Hyzer for LimeLife by Alcone |
 3:15pm-4:15pm: Storytelling Your Look With Your Pacifica Beauty with Gabrielle Alvarez for Pacifica Beauty |
| Demo Stage A: Sunday, October 2 |
 10:00am-11:00am: Pregame Your Complexion with Youthforia with Chanel Temple for Youthforia |
| 11:15am-12:15pm: Mexican Bride with Victor Guadarrama for Nuestro Secreto |
 12:30pm-1:30pm: Mastering your Tools with Tony Tulve for Smith Cosmetics @ Alcone Company |
 1:45pm-2:45pm: Glass Skin Makeup Tips and Tricks with Shary Giese for Rude Cosmetics |
| 3:00pm-4:00pm: Skin & Beauty Tips 2023 : Recovery, Restore, & Reset with Daniel Medina & Yasmina Harrison for Face Cult Beauty & TZOL’ Skin |
| Demo Stage B: Sunday, October 2 |
 10:15am-11:15am: Waterproof Makeup & Tattoo Cover with Jackie VanRiet for Muse Beauty.PRO |
| 11:30am-12:30pm: Red Carpet Complexion & Color Essentials with Eddie Duyos for Make Up For Ever @ Riot Beauty |
 12:45pm-1:45pm: Studio Hacks: The Art of the Quick Change with Lori Taylor for Smashbox Cosmetics |
 2:00pm-3:00pm: B3 Skincare and Men’s Makeup with Melissa Street for B3, Brush Beauty Balm |
 3:15pm-4:15pm: Introducing “The Glueless Strip Application” with Saadia Solomon for Koald Cosmetics |