The Makeup Show NYC Recap!

A huge thank you to everyone that came out to The Makeup Show NYC last weekend! For those of you that could not attend, here is a little recap of what you missed. Our 2017 show featured first time events, like the Beauty Brunch and The Makeup Show PRO Awards Ceremony, and attendee favorites like the Beauty Tour. Thank you to all of our sponsors, exhibitors, educators and attendees who made this show such a success!

From keynotes like “Creative Thinking” with Ryan Burke and “Signature Style” with Vlada Haggerty, seminars given by some of industry’s best like Nick Lujan from Makeup For Ever and Lori Taylor Davis from Smashbox Cosmetics, and focus series with some of The Makeup Show’s veterans like Danessa Myricks and Orlando Santiago, our education once again is what truly set us apart from any other beauty trade show out there.

These speeches and demonstrations presented by legendary artists have helped to influence and make an impact on our industry’s past, present and future. Whether it is giving advice about what essentials to have in your kit, tips about the latest techniques and trends in the business, insight on how to grow in a particular area of the industry, how to perfect your craft or to gain a more intimate look into the life of the leading artists that we admire, the amount of valuable information that our attendees have access to is truly like no other.












During our first-ever Beauty Brunch, we were able to showcase the “Colors of Beauty” art gallery from a very talented, influential artist and jack-of-all-trades in the industry, Moises Ramirez. We also experienced the innovative mind of Dany Sanz, Creator and Artistic Director of MAKE UP FOR EVER, and her tribe creating her own mural while her artists did body painting live for The Makeup Show; both being displayed proudly during the two days of the show.

The theme of art and its influence in our industry truly resonated throughout the entire show. Our veteran brands like MAKE UP FOR EVER, Mehron and Cosmix brought the fun special FX makeup element to the NYC show. Attendees were allowed to part take in the fun when MAKE UP FOR EVER handed over the brush to other artists, allowing them to add to some of the face and body painting on their models. Other brands that were new to The Makeup Show this year like Pat McGrath and L’Oreal also took part in promoting the ART in artistry with the “Color out Loud” seminar, presented  by L’Oreal Paris, and the Pat McGrath Labs play area. Specifically designed to allow our attendees to get their creative juices flowing, the Pat McGrath play area allowed artists to create their very own lip look using products from two of the Pat McGrath Labs series Lust 004 and Metalmorphosis 005. Attendees had the opportunity to enter into a very exclusive contest, giving them the chance win product from her forthcoming series, 007.

The Makeup Show was proud to host our first-ever PRO Awards Ceremony, where we officially announced the winners for all categories, including the coveted Artist of The Year Award. This annual awards series allowed makeup professionals the opportunity to give their favorite products a little industry love and unite the nominees all under one roof to support and cheer each other on. And the winners are…

Tools of the Trade:
ARDELL LASHES – DUO Lash Adhesive in Dark
Prep and Prime:
MAKE UP FOR EVER – Step 1 Skin Equalizer, Smoothing Primer
About Face:
MAKE UP FOR EVER – Ultra HD Foundation
Concealer Weapon:
MAKE UP FOR EVER – Ultra HD Concealer
The Eyes Have It:
URBAN DECAY – Eyeshadow Primer Potion
Seeing Red:
MAC COSMETICS – Lipstick in Ruby Woo
Lash Out:
ARDELL LASHES – Ardell Wipes
Perfect Palette:
New Kid on the Block:
KAT VON D BEAUTY – Lock-It Setting Powder
Artistry Essentials:
RCMA – “No-Color” Powder
Artist of the Year:
Jordan Liberty

Congratulations to all of the winners, stay tuned for The Makeup Show coming to a city near you. The next stop is The Makeup Show Chicago, June 18th & 19th!

-Gabriela Guevara

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