Go behind the scenes of American Horror Story Freak Show’s promo campaign with Emmy Nominated Makeup Artist Kerry Herta!
Meet Emmy-nominated Makeup Dept. Head Kerry Herta who is behind some of the beauty industry’s most eye-catching looks.
For 20 years, Kerry has perfected her award-winning makeup technique and adapted it to the most current styles and production technology. She’s regarded for her mastery of HD makeup as well as setting a new standard for makeup on Daytime television with her work transitioning the long running soap opera “All My Children” to the HD format; this lead to Kerry’s 2011 Daytime Emmy nomination.
For a decade, she has been the FX Network’s go-to department head for groundbreaking promo campaigns such as: The Americans, Rescue Me, Nip/Tuck, and American Horror Story (click here to see Kerry’s Reel). Just last year, three of the world’s most recognizable brands — GEICO, Nike and Wendy’s – trusted Kerry with multi-million dollar ad campaigns and their high-profile spokespersons.
In this blog feature we will get some insight on Kerry’s most recent promo campaign for The FX Network’s newest season of American Horror Story: Freak Show. Get the low down on the Obsessive Compulsive Cosmetics products used to create the look and where you can get these must have items!
“Because I have the privilege of working so closely with the FX Network marketing team in designing the makeup for each shot, I immediately formulated a concept based on the color palette, characters, and theme planned for each image.
This year’s Vintage Carnival theme was not just creepy and scary, but it had an overriding element of ethereal beauty. I chose products that best supported that overall “feel” and complemented makeup designs we were creating.
Once I conceptualize what the end result would be, I selected the products that could best help me achieve that result. In other words, I essentially worked backwards, thinking of my end result first and foremost and choosing the products and tools that would get me there.
I always need to consider so many factors and production requirements when making these selections. I chose Obsessive Compulsive Cosmetics to achieve the look for the “Double Head” image due to its highly pigmented sustainability, as well as the extensive supply of colors that fit beautifully within my selected color palette. I love using lines that have products that are multi-use and Obsessive Compulsive Cosmetics has quite a few. For the lips, I first used the Anti-Feathered Cosmetic Colour Pencils, followed by the Black Dahlia Cosmetic Colour Pencils and both Tarred and Vintage Lip Tars. It was easy to de-saturate the color and give it that smudgy look, while still having the staying power need for a long shoot day. Little- to no-touch ups were required – always a huge asset during any busy shoot.
Part of the campaign was shot in New Orleans over the summer. The heat and high-humidity were huge concern and I knew Obsessive Compulsive Cosmetics would be a good choice. I used the Tarred Cosmetic Colour Pencils to draw in the eyebrows, then applied the Bauhaus Crème Colour Concentrate all over the eyelid and lower lash line. Lastly, to seal it down and smoke it out further, I applied the Black Pure Cosmetic Pigment over it.
For the cheeks, I used District Crème Colour Concentrate and blended it out to be a bit more sheer. This look was both a challenge and a reward!”
Vintage Lip Tar
Tarred Lip Tar
Anti-Feathered Cosmetic Colour Pencils
District Crème Colour Concentrate
Tarred Cosmetic Colour Pencils
Black Pure Cosmetic Pigment
Kerry is also a longtime mentor to up and coming artists and she also is founder of Colour Box Makeup Studios, a training program designed on her belief that working professionals with proven experience are best suited to teach future makeup artists. Click the link to learn more and follow Colour Box Makeup Studios on Twitter and Facebook!
See Obsessive Compulsive Cosmetics in booth B04 at The Makeup Show Orlando!
About The Makeup Show
The Makeup Show Orlando is held on Saturday, November 15, 2014 from 9am to 6pm and on Sunday, November 16, 2014 from 9am to 5pm at The Hyatt Regency Orlando 9801 International Drive.
The show provides a unique experience for the makeup professional to network directly from the best in the business. The Makeup Show Orlando will also feature over 75 beauty brands including Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsor Crown Brush and Temptu PRO, Silver Sponsor NARS and Obsessive Compulsive Cosmetics, Supporting Sponsors Pinnacle Cosmetics, Cosmix School of Makeup Artistry, The Powder Group and On Makeup Magazine.
For a complete list of participating brands, educational speakers, schedule of events and prices, please visit www.themakeupshow.com.
The Makeup Show is owned and produced by Metropolitan Event & Production and travels internationally from LA, NYC, Chicago, Dallas, and Orlando. Bringing each destination over 60 beauty brands, and unique convergence of artists and community, where beauty professionals are sure to find an artistic energy that will inspire any beauty buff, from the passionate beginner to the seasoned professional. Each show offers an unparalleled lineup of education and appearances from top beauty professionals and focuses on career building and networking within the makeup community.