A: Anyone in the business of makeup! Makeup artists from every area of the industry, beauty and fashion, film and television, theater and FX, students, salon and retail makeup artists. Retailers from large and small business, salons and spas as well as beauty, fashion and trade press. The wide range of attendees are all professionals in the beauty industry and attend to discover new products, new companies, network, create new relationships and experience the makeup community like never before.

A: The Makeup Show New York is the first gathering of its kind in New York City. Attendees from around the world will convene for two days of networking, shopping and discovering new products, techniques and companies. Involvement in the show creates a strong brand awareness to the taste-makers that are the beauty industry professionals. For brands who already have a pro following the show is a reinforcement of their important place in the industry, for those new brands or brands who haven’t yet focused on this important, opinion leader market, it is the most efficient and effective way of letting this market know who you are and what you can be to them.

A: The Makeup Show New York will bring together a strong representation from every area of artistry in a combination that is rarely found at trade events. We will have a strong focus on beauty and fashion as well as all other areas of the industry and we will be driven completely by the art of makeup as opposed to hair or aesthetics. Also, we will have many opportunities for formal learning but encourage more on-floor time for attendees allowing them to explore the incredible selection of exhibitors fully without rushing off to another area for education.

A: We will be promoting the show to all relevant makeup artist, beauty and fashion industry press including web-based press, salon and retailer clients and anyone who is directly related to the professional beauty industry. Email promotions will be sent by The Powder Group to it’s global email list. Exhibitors will also be including links to themakeupshow.com and logo placement on websites and advertising leading up to the show. Print advertising will be featured in On Makeup Magazine, Makeup Artist Magazine, Professionail Beauty and other select industry resources.

A: The show will take place at Metropolitan Pavilion in the popular Chelsea neighborhood. The venue is convenient to most major subway lines, airports and train stations and even within walking distance from Penn Station. The neighborhood is also home to many makeup artist related businesses including Temptu, Three Custom Color, MAC PRO and The Powder Group studios. There are no less than seven recommended hotels within walking distance.

There are a variety of opportunities for show sponsorship, which includes logo placement and many other benefits. Please contact the show office at info@themakeupshow.com for details.

A: The Makeup Show New York will bring together a strong representation from every area of artistry in a combination that is rarely found at trade events. The show will also take on specific focus areas each year depending on what topics are of the greatest interest in the industry at that time. Airbrushing, Hi-Def and Eco-Consciousness are all areas that have been focused on as hot topics. The show covers all areas of artistry including FX, however does not place a large focus on animatronics, costuming makeup, or horror or monster makeup.

For specific information about speaker opportunities, please contact Michael DeVellis at The Powder Group. 212.627.7447. Multiple booth exhibitors will be provided a complimentary seminar session in our show-floor seminar spaces on a first come first served basic. All other hands-on workshop presenters and celebrity speakers are unrelated to show floor exhibitor list.

Makeup Week NYC is a concept directly linked to The Makeup Show New York and all exhibitors are invited to participate by producing events, workshops, seminars or parties during the 6 days following the show. Events planned by our exhibitors that are happening between Tuesday and Sunday after the show will be listed along with your website links on our Events page. In order to have events listed, booth space deposits or final payment (if after February, 2007) must be paid.

Yes, absolutely! It is strongly encouraged to retail product at the show. The attendees will be coming from all over the world to experience the best the industry has to offer, be sure to have it available for them to buy and take away with them. It is also a good idea to offer exclusive show-deals on products or product packages. Also taking the opportunity of the show to launch a new product or line is also very strongly encouraged.

There are special advertising rates for show exhibitors, and non-exhibitors are also invited to advertise in our showguide. You can email info@themakeupshow.com or call 212 2421213 for more information. Ad deadlines will be in the early Spring of 2007.

There will be all areas of trade, beauty and fashion press invited to the show. Our PR agency will will provide updates on a regular basis to confirmed exhibitors beginning in early 2007.

Retailers, salon and spa owners will be invited to attend the show. The show is a great opportunity to showcase new lines and products to the buyers and owners of these businesses.