The Makeup Show Keynote & Business Forum has become an anticipated event for all of our attending artists as it allows artists and industry insiders at all levels of the industry to watch, listen and learn from icons, legends and the leading artists influencing and making an impact on our industries past, present and future. Whether it is the latest in technology, insight into one particular area of the industry, advice on union or agency, or an intimate look into the life of a leading artist, The Keynote & Business Forum has become a must for the attendees who want to learn the tips, tricks and techniques to advance their own artistry and careers.
Timeless Beauty – Eugenia Weston
Sunday, June 17th – 10:00-11:30
Internationally known as a celebrity makeup artist, artist educator and the Founder and Creative Director of Senna Cosmetics, Eugenia Weston’s innovative entrepreneurial spirit and achievements serve as an inspiration for the professional beauty industry. An Emmy nominee and Makeup Artist for photographers including Herb Ritts and Helmut Newton, Eugenia was also cited as an inspiration to the late makeup artist icon, Kevyn Aucoin, in his best selling book, ‘Making Faces’. A cosmetic architect, color theory expert, and considered the original brow guru, Eugenia created the first, now patented, brow stencil kit, Form-A-Brow®.Believing in the transformative power of makeup and brows, Eugenia continues to teach the classic art of makeup and brows to professional artists around the world, sharing the tricks and tools she has studied and fine tuned for over 30 years. Whether working on her celebrity clients such as Bette Midler, Lesley Ann Warren and Alfre Woodard, or with everyday women in her salon, Eugenia has the gift for celebrating each face and understanding the needs of her clients regardless of skin tone, skin texture or age. In her first keynote for The Makeup Show, Eugenia shares her career insight and timeless and classic makeup techniques notable for any novice and seasoned makeup artist.
A Career in Makeup - AJ Crimson
Sunday, June 17th – 12:30-2:00
From celebrity clients including Fergie, Estelle,Hillary Duff, Keyshia Cole and Missy Elliot to his lipgloss brand Kissable Couture, and his own eponymous AJ Crimson brand, AJ has managed to make a name for himself in multiple areas of makeup artistry. In his first time as a featured keynote at The Makeup Show, AJ tells us the truth about building your own name, branding yourself as an artist in diverse areas. AJ will take us through his techniques for flawless application and reveal his secrets for success for the red carpet, for real women and every occasion in between.
Making Your Mark in The Makeup Industry – Marietta Carter-Narcisse
Sunday, June 17th – 3:00-4:30
Becoming a successful Makeup Artist requires much more than a great makeup application. The expectations for artists are extremely high since artistry, organization, work ethic and professionalism play into every aspect of the job. Celebrity makeup artist and internationally renowned educator, Marietta Carter-Narcisse’s passion for sharing beauty and information is apparent in everything she does — whether she’s standing with a color palette in hand, brush poised before a famous face ready to be made up; or lecturing before a classroom, training a whole new generation of makeup artists. Her film credits include Old Dogs, Baby Boy, The Negotiator, The Red Violin, What’s Love Got to Do With It?, Malcolm X, Boyz ‘N The Hood, Ghost, and numerous others. Most recently she department headed the much anticipated remake of the 1970’s iconic film Sparkle, starring Jordin Sparks and the late Whitney Houston, which is scheduled to hit theatres this summer. In her first time as a featured Keynote at The Makeup Show Marietta will share information on key elements necessary for survival and longevity in this competitive industry.
Making Up With Tia Dantzler
Monday, June 18th – 10:00-11:30
Illuminating is the first word that comes to mind when you hear mention of Celebrity Makeup Artist Tia Dantzler. From her beginnings in Bridal Makeup to collaborating on the covers of International Magazines including Vogue, Essence and Glamour Tia has continually given back to her makeup community inspiring other artists to pursue their passion. In her first time at The Makeup Show Chicago this local artist lets us in to her own career and sheds light onto the secrets for success. Listen as Tia tells you how she managed to become an internationally recognized artist working with the best in the business including celebrities Barack Obama and Jennifer Hudson as well as photographers like Matthew Rolston and Annie Liebovitz. Tia will also share with us her trademark makeup and show you what you need to do to take yourself to the next level.
Industry Insight – Hosted By James Vincent
Monday, June 18th – 12:30-1:30
In this panel discussion, representatives, publicists, photographers, agents and artists from all areas of the industry talk about what you need to do to become a successful agency, union or editorial artist. The forum clarifies the role of the artist in all aspects and also includes facts and opinions on building your book, branding your name, assisting top artists and what you need to do to be represented.

Billy B
Monday, June 18th – 2:00-3:30
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*presenters, topics and schedules subject to change.