Contact Us

123 West 18th Street 8th Floor
New York, NY 10011
Office – 212.242.1213
Fax – 212.463.7099

Email Contact

For information about attending The Makeup Show
For Education questions
For Exhibiting information
For information on artists booking and media relations
For Press Inquiries and Accreditation

The Makeup Show Team

Shelly Taggar


Owner of The Makeup Show

Shelly Taggar, co-founded The Makeup Show, and created a place for beauty industry insiders to learn, network and explore beauty brands and categories. In 10 years she took The Makeup Show, along with her team to 6 cities around the globe and continues to grow the brand around the world. Shelly graduated from The School of Visual Art with a B.A. in fine art, and graphic design.

James Vincent


Director of Education & Artist Relations

As Director of Artistry for The Makeup Show, James is fortunate enough to work with makeup lines and makeup artists at all levels of the industry. James develops all of the education at the The Makeup Show and is an invaluable asset to our team, and at the same time he still works as a sought after makeup artist in New York City with clients such as Joan Jett.

Sophia Fernandez


Marketing and Promotions

With nearly 18 years of experience working within the retail and wholesale division of the fashion industry, Sophia found her new home at The Makeup Show as part of the Marketing team in August 2010 after working 15 years for the fashion icon Betsey Johnson as the East Coast Regional Manager. Sophia loves working with the most innovative artists in the beauty industry and for a brand that brings the community together and continues to expand every year.

Merlo Weiss



Two decades of experience working within the photo industry as a producer for major national and internal companies, Merlo joined The Makeup Show in 2012, his experience  has brought value to the show growth over the years. Merlo combines his eye for beauty and talent with his dedication allowing artists, models and industry insiders to network and make a name for them in the community.  

Jeremy Meek


Production & Brand Relationships

From humble beginnings in small town Florida, Jeremy moved to NYC in 2008 to expand his horizons. He began working in events, runway and the beauty industry and never looked back. He has been fortunate enough to work alongside and learn from brilliant artists and visionary producers, work NYFW for the past 9 seasons and join the team to travel the world with The Makeup Show. In his spare time he moonlights as a downtown DJ in the LES.

Erin Dooley

Social Media and Advertising

Erin has experience writing and creating content for startup companies in various industries. With a personal interest in the makeup industry, Erin brings her knowledge of social media and online advertising to The Makeup Show. In her spare time, she can be found teaching Irish dancing lessons or hanging out with her dog.

Melody O'Flaherty

Melody - The Makeup Show

Public Relations

Originally hailing from California, Melody is the President and founder of Melody Joy Public Relations which manages press and publicity for both The Makeup Show and Metropolitan Events.  Representing brands across beauty, fashion and lifestyle markets, Melody Joy PR was established in New York City in 2010 where it has continued to rapidly flourish and expand.